Peaceful Profits Podcast Ep. 111 - How Entrepreneur Neill Williams Scaled Her Business in 10 Hours/Week
Synopsis:
In this insightful episode of the Peaceful Profits Podcast, Chanelle Nielsen interviews Neill Williams—productivity coach, former actuary, and creator of the “Team 90” method—who runs a thriving business in just 10 hours a week.
Neill pulls back the curtain on how Peaceful Profits helped her build a high-performing acquisition funnel, transform her offer into a clear, irresistible system, and delegate 90% of her business to her team in just 90 days.
She shares her full funnel strategy, post-purchase nurture plan, and the critical mindset shift of hiring for results instead of hours.
If you're a female entrepreneur who wants to scale without burnout, this episode is your blueprint.
Transcript:
Peaceful Profits Review: How Entrepreneur Neill Williams Scaled Her Business in 10 Hours a Week
Chanelle: [00:00:00] Hello, Peaceful Profits nation Chanelle here with an exciting client spotlight episode for you today. So today we're talking to our client, Neil Williams. Neil, welcome to the podcast. Thank you so much. No, I'm so excited to be here as a brief intro. [00:00:15] So Neill says, I am a productivity and performance coach, former actuary and science nerd, yoga teacher, personal trainer, but most importantly, a mom and a wife who is figuring out how to achieve peak performance in minimal amounts of time each week for a thriving [00:00:30] business.
Chanelle: I help other thriving female entrepreneurs have more freedom, flexibility, achievement. Work less with higher performing teams and feel better about themselves and lives while doing it. Okay. I love your mission. I love what you do. [00:00:45] A couple of questions in the bio that I wanted to ask. So first of all, how many kids do you have?
Neill: I have one. Okay. Yes. And he is almost 14. So we're going through a little bit of a sea change this [00:01:00] summer is the last summer before he's driving. So I, in a lot of ways feel like it's my last summer with him. Yeah. So yes.
Chanelle: Yes. Things continue to change as they go through those teenage years. Okay. Wonderful.
Chanelle: I love the emphasis on [00:01:15] family. In your bio, it speaks to, your personal values and what you can help other female entrepreneurs with. I think a lot of women feel similarly that yes, this business is so important to me, what's even more important, my, my [00:01:30] family. And so I love that you highlight that in your introduction.
Chanelle: Now let's start off talking a little bit about your business. So you have a new high ticket offer. Can you tell us about that and what you do?
Neill: Yeah, I'm really excited about this. [00:01:45] It's called team 90 and really what it's designed. It's designed for a female entrepreneurs, just like myself that feel like we're juggling a million things at a time trying to run a business and a family for myself in particular.
Neill: I have multiple health issues. So I have to [00:02:00] also consider those things. And so what this program is designed to do is to help people. Those thriving female entrepreneurs get their teams to run 90 percent of their business for them in 90 days.
Chanelle: Wow. Oh my gosh. I [00:02:15] love the specificity there. That is, what we always want to hear from clients because there are so many other ways you could have said that, right?
Chanelle: You could have said, I help people work less and have their teams do more. And [00:02:30] the way that you said it with that level of specificity immediately evokes curiosity. 80, but what, how, wait, I want that. All those feelings, all those questions. So what was the process? Was that. [00:02:45] A difficult process for you to hone in on that.
Neill: Yes. And I didn't do it by myself. This is why I think it's so important to have a business coach or somebody else because when we're on our own fishbowl, it's very hard for us to pull the nuggets out. [00:03:00] But I'm one of the done for you funnel clients. And so I work with Margie, she's my account manager and she.
Neill: She really helped pull that specificity out. It was, I would have never, I don't think I would have ever gotten there by [00:03:15] myself. But in collaborating with her, we came up with this and we're like, oh my gosh, that is amazing. You know exactly what you're going to get just when you hear me say it.
Neill: Yeah.
Chanelle: Yes. Which is exactly what you want. And Margie is a secret weapon [00:03:30] here at Peaceful Profits. Everyone on the inside knows because anyone who's had the opportunity to work with her, just like you've said, she pulls out these pieces that were like, Whoa, wow, that was there all the time. And now you go from this, somewhat generic [00:03:45] offer to this.
Chanelle: Wow. Amazing offer. So I love that, that was part of the process for you. So you also have a new acquisition funnel in your business. Can you walk us through the offers in that funnel?
Neill: Yeah. It's super [00:04:00] exciting. So we're just in the light tech doing the tech check right now. So it's going to launch in about a week.
Neill: I know. So this was a really fun process for me to go through as well. So I originally started with Peaceful Profits going through writing a book because I knew I [00:04:15] wanted to add a book as an asset to my marketing for 2024. So that is what the top end offer is a book. It's called how to thrive on a 10 hour work week.
Neill: It's really a guide for entrepreneurs. I teach them my time triad, which leverages [00:04:30] brain and biology to achieve more and less time. So that's the initial top end offer. And then we have four additional offers in that acquisition funnel besides the high ticket back end one. So there's an upsell, which is called the transformational [00:04:45] weekend, and that really helps these female entrepreneurs get their evenings back with a quick training they can do over the weekend in just a couple of hours.
Neill: And then we have another upsell, which is like a case study almost, which is how I doubled a client's business [00:05:00] without doubling the workload. And then we have a one time offer. That's called. Let your team fire you workshop. And that's how to get your team to take over the day to day better than you do.
Neill: So you can get out of that busyness. And then [00:05:15] the 2nd 1 time offer is a 30 minute. AI marketing toolkit, which is really cool because this one specifically where it's like you hand it off to a team member and basically I'm training them how to create these AI tools that allow you to easily get your marketing done in [00:05:30] about 30 minutes a week.
Chanelle: Oh my gosh. Each piece of that funnel just keeps getting better. Those are all so good. And I don't want to be redundant, but it's just like I said at the beginning, each one you go, What? That's amazing. As you [00:05:45] started talking, these two transformational weekend has this date. Okay. Let me say this because I see a lot of offers in, we do an offer workshop with the team every week.
Chanelle: We have a team call where we go through people's offers as well as [00:06:00] coaching here. And it is so easy. So you said upsell one is transformational weekend. Get your evenings back with this quick training. And that's it. It would be so easy for someone to say a week, a [00:06:15] training to save time, saving time training, right?
Chanelle: And it's this art of pulling out the thing that actually matters in your offer that matters to [00:06:30] your people. Which is why knowing who your people are is such a crucial piece of the puzzle because you're very clear on who you're serving. You serve these thriving female entrepreneurs that have teams that have a lot going on [00:06:45] and you know what they want.
Chanelle: They want this time back. They want to do more with less time. And so every piece of your funnel really speaks to that. A hundred percent. Yes. Yeah. So
Neill: in a really specific way and like little [00:07:00] different offers, but very specific to those pain
Chanelle: points that they're experiencing. Exactly. Exactly. So how did you hone in on those pain points of your dream client?
Neill: X and he is Margie is [00:07:15] the simple answer. And these offers were really more of the brainchild of, I don't know all the behind the scenes, right? I know what I see as a done for you funnel client. So the, many of these were presented to me, this is the way I [00:07:30] think, and then there was a little bit of collaboration and back and forth.
Neill: But I believe that Mike was very involved in the offer stack as well.
Chanelle: Yeah. Okay. So let's talk then a little bit about the process of done for you, because [00:07:45] there is some collaboration. What is, just talk to us a little about what that looks like to be a done for you client. What part you do, what part the team does, that kind of thing.
Neill: Yeah, it's the most amazing thing. I'll share, I'm gonna share two things with you. Number [00:08:00] one, how it fits into my high ticket offer in terms of what I believe and what I teach in my high ticket offer. But also from my own personal perspective, what's so cool is basically I just get to sit back and create the content, which is the most fun part for me.
Chanelle: Yes. [00:08:15] Yeah. And I think a lot of entrepreneurs are that way. That's where we thrive. That's what we love. And yet we have this whole other business having to do all the things that come along with having a business. A hundred percent.
Neill: Yeah. So in my team 90 method, I [00:08:30] outline a framework of three different stages of performance and base.
Neill: I'm not gonna, I don't need to necessarily go through all of them, but stage three is the one where the, who that's where most entrepreneurs are we're responsible for results. We're responsible if the revenue comes in, we're responsible for sales, we're responsible [00:08:45] for renewals, like expenses, the, all of it.
Neill: And when I was thinking about investing in the done for you offer in my mind, I knew that this was a results of stage three performance type of offer because really Peaceful [00:09:00] Profits is responsible for the revenue from this funnel. That's their number. And then I just get to sit back and create the content.
Neill: So in my mind, it fit beautifully into the way that I just think about business and who I want to collaborate with and the different [00:09:15] stages of performance. So it was really beautiful in that way. Plus with all of my health stuff, I have built my own funnels in the past. I just didn't want to be quite honest, I'm just like done it.
Neill: I didn't want to do it. I wanted to be able to really work on my health [00:09:30] and I only work in my business that I run my business in 10 hours or less a week. And so I just didn't want to add that to my plate. So that was another reason.
Chanelle: Yeah. I love that you're practicing what you preach, yeah.
Chanelle: And that does [00:09:45] involve a level of delegating and whether that's, like you did hiring out some pieces of it or what you teach in, getting your team to do a lot of the things internally. So I love that. So what then? Did you [00:10:00] need to come to the table with because a done for you offer doesn't mean, you sit back and then they create your business for you.
Chanelle: So what did you bring? And then what is that? How does that collaboration work?
Neill: Yeah. I [00:10:15] think I had I have really good content and I think the stuff that I teach is very different. From traditional time management and productivity methods. And I think that was one of the things that was stood out in my conversations with Margie.
Neill: And so it [00:10:30] was a collaboration and taking like the content that I already have repackaging a lot of things into these kind of like juicy. Offers that could be included as part of the offer stack. So it was, it's a lot of my brain and my [00:10:45] knowledge and like answering a lot of questions and that kind of thing and a lot of collaboration.
Neill: But once we decided on that offer stack, it was purely me just going. Through and creating it, which was, which is super fun for me to do as an [00:11:00] entrepreneur. Cutting up the ideas is super fun, but also creating it is super fun. So that's really what my part was. And then of course, there's a collaboration along the whole thing.
Neill: Like here's the pages. What do you think about this? Here's the copy. What do you think about this? Here's the ad creative. What do you think about this? But [00:11:15] I have to say. I don't think that I think it might have been 1 thing I pushed back on all of it. Pretty much. It came to me. It was amazing. So it's really been a wonderful experience for me.
Chanelle: Yeah. Oh, good. It sounds [00:11:30] like it. And, hearing the things that. That you all came up with as we went through what's in your actual offer. That doesn't surprise me that you were like yes, I want, that's great. Let's run with that. That sounds amazing. So I think they were really able [00:11:45] to pull out just such juicy, awesome pieces for your offer.
Chanelle: So cool. So we often talk at Peaceful Profits about using an acquisition funnel. What are your hopes for having this funnel in your [00:12:00] business? What do you anticipate will happen? You said that this is going to go live in about a week or two as they're finishing up tech. Yes. So what do you anticipate will happen at that point?
Chanelle: What happens next?
Neill: I've done enough funnels to know we're headed into the testing phase. So [00:12:15] really what we're doing is we're looking at, okay, are these offers efficient? Do people want them, like
Chanelle: what
Neill: is the whole idea with an acquisition funnel is that those top end offers offset ad costs.
Neill: That's one of the goals, but then another goal is you have [00:12:30] customers coming in as traffic into your business. Not which is a different level of intent, in my opinion, then just signing up for a free thing, but then sits in my, in your inbox for whoever forever, maybe right. So I think [00:12:45] that there is a different quality of person coming in, which in my mind, what's going to happen is the conversion rates for everything that I create are going to elevate, there's going to be a lift, I think in my overall business is really what I'm thinking will [00:13:00] happen all across the board from podcast to email stats to sales.
Neill: To calls to all of it. That's what I'm hoping for with a funnel.
Chanelle: Yeah. And I, I think that is exactly what it is built to [00:13:15] do. Now you mentioned, you just said something interesting you have without calling it this, you have ways built in that you're going to nurture them once they come in. Can you walk through your plan?
Chanelle: So they'll come in through. This [00:13:30] acquisition funnel, and then you will work to nurture them to eventually, or, sooner than later, whenever that happens to bring them into your backend team, 90 high ticket offer. What will you do in that interim? What is the [00:13:45] nurture plan?
Neill: Yeah. So it's funny that you asked this cause Marjorie and I just brought a call talking about this yesterday.
Neill: It's okay, we're done with the build on the next thing, which is what Peaceful Profits calls post nurture content. I already have a couple of emails that go out every [00:14:00] week to my email list. So we'll continue those. We have a Monday email, a Wednesday email, but we're going to add on a Friday email, which is more of a testimonial case study email.
Neill: And then we're also, because I have a podcast that does, fairly [00:14:15] well we're going to add some dynamic ads to the podcast. We're going to switch it up. We'll do the book for a little while. We'll do a promotion for that. And then we'll do a promotion for team 90. So I'm [00:14:30] trying to hit them. Those are my 2 major nurture like my nurture platforms.
Neill: I would say is the email and the podcast. So we're just going to leverage those.
Chanelle: Okay. I love that. And thank you for talking us through that because I do think it's an important piece [00:14:45] of the puzzle that sometimes is missed or we don't think about it. There's this, idea out there that I'm going to write this book.
Chanelle: I'm going to have this funnel and then the customers will just flow in and that's all I'll have to do. And it will work in the background and it's done. And I [00:15:00] love that there's a plan for ongoing. Ongoing nurture to continue to bring people in to continue to warm them up. What's your strategy? You told us Monday, Wednesday, Friday for emails.
Chanelle: And then Friday testimonials [00:15:15] case studies. What else do you do with email that leads people into your high ticket?
Neill: So following the all the offers, of course, there will be an email funnel, so there will be, content following up the purchase of the book and that kind of thing, of [00:15:30] course and the whole idea with that is then to get them to take the next step, which would be to book a call with me.
Neill: We're calling it the team turnaround call. So hopping on a call, and we analyze your team where they are on the stage of performance and where you need them to be in order for you to get [00:15:45] yourself out of the day to day, basically, and have them run as much of it as you want. So we'll have Monday emails will be purely nurture like value adding content.
Neill: Wednesday is podcast promotion. So again, pushing them [00:16:00] to a different platform, but with. A call to action in that podcast with the dynamic ads. And then, yeah, so the whole idea is we're trying to get them then to take the next step, which is to either just go to the team [00:16:15] 90 sales page and enroll, which someone totally could do or book a call with me to see if it's the right fit.
Chanelle: Yeah. Okay. I love it. I love how well thought out this is and all leading to where you want them to go. [00:16:30] It's very clear. It's a very clear path of, where people need to, what you're going to do to lead them to take a specific action. So what advice would you give to others looking to grow their businesses?[00:16:45]
Neill: I, the best advice I can say is to for people to really consider when they're hiring that they hire either for results or at the very least that they hire for accountability to getting things [00:17:00] done on time and increasing efficiency instead of hiring for hours and efforts. I just see so much dissatisfaction.
Neill: I coach on this all the time. And if you were more intentional in thinking about hiring someone for [00:17:15] specific results, and you held them accountable to that, you'd have So much more fulfilling work in terms of leading a team. You wouldn't have to be managing, you'd be leading and more things would be get done, would be getting done.
Neill: And you would [00:17:30] have a, just a much better experience of what it's like to be an entrepreneur with a team supporting her.
Chanelle: Can you give us an example of what that looks like? Because conceptually I understand, okay, yes, hire for results, [00:17:45] but what is that, what does it look like?
Neill: Yeah, so hiring for results is like me.
Neill: Basically, I think about Peaceful Profits is part of my team. So I heard them. The main result, the responsible for is revenue from the funnel. So it's [00:18:00] things like putting someone in charge of revenue, putting someone in charge of maybe sales. Sales in profitability expenses or efficiencies. So thinking about that and setting targets there versus, let me give you the classic example that I think [00:18:15] for whatever reason, I don't know if you were told this Chanelle or not, but it was like.
Neill: When you have enough money, hire a VA. And I always was like, why is that the first hire that we make? I don't understand this, right? Hiring for [00:18:30] as many hours as you can per week. And I'm like, what does hours have to do with it? Like I was so confused because I just had such a different look at that.
Neill: And I think when you're hiring people for hours, Then you're in charge of managing that person. You're telling them what to do, when to do it, every single [00:18:45] little bitty step along the way, answering a million questions about whether they did it right or wrong, redoing work, reviewing. It's just, it ends up being a nightmare.
Neill: And so instead of that, I'd rather people think about hiring. For telling and being very [00:19:00] specific and clear with someone. This is what you're responsible for achieving. This is specifically when it's due and you figure out how best to do it. I'm not going to walk you every little step along the way. Yeah.
Neill: So thinking about hiring in that way is going to be much more fulfilling. [00:19:15] It's going to be much more profitable and way more efficient. hiring just for hours. In the corporate world, we would call that butt time. Just for so many hours you can sit in the chair staring at your feet.
Chanelle: Yeah. And thinking [00:19:30] about that from the employee perspective, that's wonderful, too, to be empowered.
Chanelle: You want to do a good job. You're not just, Clocking hours. You are, you want to get in and get out so you can go live your life because, you want to do it, do a good [00:19:45] job and then you're free versus, take however long you need because you're getting paid by the hour. It's just a completely different mentality.
Chanelle: And so I love as a business owner. That shift in perspective of hiring for results. I think [00:20:00] that's fantastic advice. So to wrap this episode up, can you tell people where to find you and, where they can go to get more from Neil?
Neill: Yeah. So if this was anything we said here was interesting to anybody, I would [00:20:15] suggest maybe grabbing the book.
Neill: You can, I'm assuming we'll probably have the link in the show notes for that, but it's a 10 hour work, how to thrive on a 10 hour work week. It's a guide for entrepreneurs. And if you wanted a little bit more than just the book, you could also listen to [00:20:30] my podcast. It's
Chanelle: called success genius. Hey, success, genius.
Chanelle: I love it. And your book sounds amazing. It is so cool to see all the work that you have done here. Congratulations on that. I'm so excited for you for your funnel [00:20:45] to go live and thank you for being with us and for teaching us today. Thanks so much.
