Peaceful Profits Podcast Ep. 112 - How Tiago Faria Found Success with Done-for-You Podcast Guesting Service!
Synopsis:
In this inspiring episode of the Peaceful Profits Podcast, host Chanelle Nielsen interviews Tiago Faria, a Foundations program graduate who turned years of entrepreneurial trial-and-error into a thriving business with the help of Peaceful Profits.
After working at Google and bouncing between various business models, Tiago finally found traction by offering a done-for-you podcast guesting service—and closed his highest revenue month ever.
Discover how he went from undercharging and second-guessing to creating an irresistible offer, closing deals, and doing the most fun marketing he’s ever done. If you're struggling to get your offer right, this is the episode you need.
Transcript:
Peaceful Profits Review: How Tiago Faria Found Success with Done-for-You Podcast Guesting Service!
Chanelle: [00:00:00] Hello, Peaceful Profits nation. Welcome to the Peaceful Profits podcast. I'm your host Chanelle Nielsen. And today we are joined by Tiago Faria. Tiago, welcome to the podcast. So glad to have you.
Tiago: It's a pleasure to be here. [00:00:15] so much for this opportunity.
Chanelle: Oh we are going to have a great conversation today.
Chanelle: Tiago is a client of ours in the foundations program. And before we jump into all that, I would love for you to tell us a little bit about your business and what you do. [00:00:30]
Tiago: First of all, I'm so sad. It's only two months left in foundations. Really sad. But it's been such a ride. Yeah. It's been awesome. We can talk about it later.
Tiago: But yeah, so the way I'm positioned now, what I do after all the help I've got from foundations, basically [00:00:45] I now help people that do the most fun marketing they'll ever do and have the most pre sold leads they'll ever get. And I basically do it through podcast guesting. So that's my biggest focus now.
Tiago: And yeah, super fun. I love it. That's awesome. Okay. And I love [00:01:00] that. Everyone wants marketing to be more fun. I know for me, marketing doesn't always seem very fun. How did that shift? Did, was your business different before coming into foundations? Absolutely. I've been, trying to be [00:01:15] become a somehow what successful entrepreneur since 2019.
Tiago: I worked at Google for eight years, and then I realized later that I was psychologically unemployable. So I decided to quit and start my own adventure. But boy, what is it right? Yeah. [00:01:30] Five years trying everything. Send from Google, my business for local businesses to doing Google ads, Facebook ads coaching.
Tiago: So I basically fell into all the shiny objects that Mike talks about a lot, right? Yeah some [00:01:45] launches went well accidentally, but most of the times it was a roller coaster because I, yeah, because I was not following. Most of the things that are, should be followed when creating offers that and and yeah, basically was quite irregular.
Tiago: I needed something sustainable, something [00:02:00] consistent, something aligned with me, something that I would love to do and would my clients would also love to. And that's what capture my attention to foundations when I was following already. Mike for some months write his book. Of course one book, millions.
Tiago: Got super [00:02:15] excited about the book and about writing a book, but then of course I realized it was a bit too soon for that. And then when Mike launched that email of, Hey guys, I'm opening a new program. I said, okay. I immediately jumped in. I talked personally with him, which was amazing. He was at the [00:02:30] time doing the sales himself.
Tiago: So it was a great feeling. And yeah, it was it was an amazing decision.
Chanelle: Awesome. Let's talk a little bit about that journey for you. So what were some of your concerns or fears coming into the foundations [00:02:45] program?
Tiago: Yeah. Other than yeah, I was already tired of doing the very complex things like funnels and and as I was trying all those things, very complicated, overly complicated my life and also my client's lives at the [00:03:00] time.
Tiago: But I think the most, the biggest Not a fear, a concern was 10k months, which is the goal of Foundations. It seemed incredibly far away from my reality. And because the max I've ever done was like one accidental month. I did 4k in a [00:03:15] month and but then never came even near that.
Tiago: The max I've sold was 900 program. So it seemed like a very far reality. Yeah but somehow I just I really felt identified with Mike's vision and the way he, [00:03:30] the simple way he puts things, and the genuine and realistic way of seeing things. And I really was attracted to it and and, I just I felt very confident.
Tiago: Okay, something might come out of this, even if I don't reach the 10 K months, which is, which now I don't really [00:03:45] care, but I felt that something could come out of it. But yeah, I think the biggest thing was like very far 10k. It's impossible now for my reality, especially in Portugal. It feels like something unreachable.
Tiago: So
Chanelle: then what were your hopes or your goals coming into the [00:04:00] program?
Tiago: The hopes of course, is that I would get as close to that as possible to the 10k, which would already be amazing for me and my family. But I think. The the goal for me was to, I was really fully committed to, I'm going to do whatever Mike tells me to do.
Tiago: I'm going [00:04:15] to close the blinders, lock myself in my office and just simply implement everything. And that's exactly how it went. First I, we started working on the offer, right? Part of it is the first part is to create your new high ticket offer. And and [00:04:30] yeah, I did everything by, by the book.
Tiago: I appear, showed up in all the workshops, the offer workshops. I got through so many iterations. I think I was five in total iterations of the offer and completely different from the beginning. It's incredible how [00:04:45] things mutate and the, because the more you interact with coaches, the more you put it out there, the more interact with other colleagues in the program, you get to points that you would never go if you try to do it all on your own.
Tiago: It reaches different levels. I don't know how to explain [00:05:00] it better, but if you don't go through such process it's extremely hard to find something that you would be completely in love with and and it would be irresistible also for potential.
Chanelle: Yeah, I agree. I think we see that over and over in the foundations [00:05:15] program is that the more you work on it and you put it out there in front of people and whether that's, a combination of bringing it out to people, in marketing and sales, but also within the program to the coaches, to the other people in the foundations [00:05:30] program.
Chanelle: Or even in implementations, we've now opened up this workshop to them. We've got this power comes from other people seeing things that you've missed. And I think part of that power too, comes as you look at other people's [00:05:45] offer and you see the holes in their offer, you suddenly can see your own offer with a different lens.
Chanelle: Oh, it's really easy to see their flaw. And now when you go back and look at your own offer, oh yeah, there might be some flaws in my [00:06:00] offer too. So I think that's really cool. And I have to say, we love your coach has said so many good things about you and this comes, I think from what you just said, you came in fully committed.
Chanelle: When people come ready to just [00:06:15] Okay. What is the process? What is this program asking me to do? I'm going to just do it. That's when you're fun to work with. And also when you see results, right? So that combination is just magical. Now, what kind of things you [00:06:30] said you were going at it since 2019, really trying to make your business work.
Chanelle: What kind of things had you tried before to make a go of it?
Tiago: Yeah, so I spent a lot of money on courses as I said, shiny objects, right? Courses about how to [00:06:45] create agencies the copywriting courses yeah, all the funnel things and content creation as well. I did multiple, I'm a bit like this.
Tiago: So when I get obsessed by, about something I fully commit and I'm obsessed and I do it until the end. So I did multiple [00:07:00] 90 day challenges. To create, actually it was useful at to some sort, to some point to create content. For example, the first 90 day challenge I did was about blogging.
Tiago: So I did 90 blog, 90 blog articles in 90 days, which was insane. Wow. But I got to a point where I [00:07:15] could become proficient writing, and then I did on videos, I did 120 videos in 120 days on YouTube. So all of that got me a lot of skills, but it was a bit random skills nothing related to anything.
Tiago: And yeah, so that was basically me during those five years [00:07:30] trying lots of things, but never really truly committing to something. To a point to give it, to give it the momentum until it starts really growing to a certain point. And I think that was one thing that this program changed in me because the first [00:07:45] the first few weeks I heard Mike saying that you should be doing something until it works, and not just try it a bit ah, if it works, I'll continue. If not, I'll just jump to another one.
Chanelle: Yeah.
Tiago: So I was obsessive, but just until a point, I wouldn't let it reach the potential it [00:08:00] could. And I would just get distracted by something else. Maybe because I also didn't, was not doing something that I love to do, like creating an offer that I really love, which is the one I have right now.
Tiago: Yeah. I think that also helps.
Chanelle: Yeah, definitely. So [00:08:15] in that process, then what was unresolved that Peaceful Profits has then helped you to resolve?
Tiago: Yeah, I think it goes back to the creation of the offer. That's something that's Creating a truly irresistible offer, something that [00:08:30] first of all is good for you, right?
Tiago: This is something I never thought about, like an offer that is good for me. Okay. Mike put you that in that perspective that you need to be happy. You need to think about your future, how you be, how you want your business to be, to look like. So that was that is one was one of the [00:08:45] very important thing for me.
Tiago: And, but also that, that people would be excited about something that was something very different, something that would solve a now problem that they're feeling right now. Basically An offer that you would be proud of and it will keep you [00:09:00] and also that will make you feel also very well I'd say rewarded by it.
Tiago: So basically price yourself properly, creating something that generates an actual real amazing transformation for people. So I think that the creation of the offer was. Was really the [00:09:15] unresolved part that makes everything else easier. I think once you have that amazing offer, the rest is just a matter of putting eyes on all eyes on it and talking to people, right?
Tiago: That's the easier part, not easy, but it's the easier part once you have a good offer. [00:09:30] Yeah. So I love the way that you talk about your offer. And, even in, as we started off this conversation, you have such a unique way of talking about your offer. And I wonder if you could walk us [00:09:45] through a little bit Just the progression, because I don't think that, you mentioned you, you had five different iterations of your offer, and I'm sure that this came out of that process, right?
Chanelle: Do the most fun marketing you'll ever [00:10:00] do, and then you said through the mechanism of podcasting. Now, I can imagine, because I see this a lot, that It would be easier. A lot of people want to lead with the mechanism. I help people do podcasting or something like that. How [00:10:15] did you come to this way of talking about your offer?
Chanelle: Can you walk us through first I started here talking about it this way and then how the evolution.
Tiago: The version one had nothing to do with podcast guessing. The version one was what I [00:10:30] thought would be interesting to bring to the program was focusing like a lot of on social media on like direct messaging and selling through social media like that.
Tiago: It's completely mutated. When, why did it mutate? Because I, as I said, I closed the [00:10:45] blinders and did what Mike told me to do was just, which was podcast guesting. So I, in four months, I pitched myself for 67 podcasts, which was insane. I basically didn't do anything else in my business. I don't recommend anyone, by the way, to do it.
Tiago: It's not healthy, [00:11:00] but it gave me. A lot of wins came out of it. Even if it didn't specifically work because I didn't have a good offer at the time, it didn't work in terms of generating, leads, conversions. That experience got me a lot of knowledge about how the process works how to [00:11:15] how to be an interesting guest, how to be, how to make sure that it converts people.
Tiago: And I was talking to a lot of hosts, right? I had a lot of pre interview chats and most of, many of them even gave me pre coaching because I remember one lady was was too big of a podcast for me. And she was saying, yeah [00:11:30] can I give you a piece of feedback? You're just giving advice to people.
Tiago: You're not, you're not having a proprietary framework in mind, you don't have an origin story prepared. So the, okay, this is my, my, maybe what is needed. So that was giving me a big baggage of how exactly the process works. And in the meantime, I was posting on my [00:11:45] LinkedIn, all of the appearances I was having and a lot of people came to me asking, Tiago, what the hell were you doing?
Tiago: You're certainly everywhere. Can you show me how to do it? And it's giving me, ah, maybe there's the market is showing me there's a need. And that's exactly how I started redoing [00:12:00] my offer in that sense. But it would never happen if I had not closed the blinders, do the work myself. Created my own story, like Mike said it recently in his newest podcast episode create your story to create a story of your offer.
Tiago: And [00:12:15] I did it accidentally, but it was because I did the work implemented everything a bit obsessively, I understand, but it accelerated my process of opening opportunities. I talked to people, things were moving, I was publishing [00:12:30] interviews. I was learning a lot of things by doing.
Tiago: So it all, it was all because of action and not because I was studying something, looking at courses and it really is the, unfortunately, it's the secret that most people, I, including me didn't know [00:12:45] that you only learn by doing and for long periods of time, we have to really keep at it.
Chanelle: I love that secret. I think that's fantastic because it, it's so beautiful that you [00:13:00] went out and you just hustled and you worked hard and got on, so many podcasts and it's not even for the offer you're doing now. And yet you can still look at it and say, It taught me so much and it brought me to this point where I am now [00:13:15] and I think that's fantastic because it's all learning.
Chanelle: It's all where, to this point to where you are now. So in, in this process, at what point did you start to make money in this business? [00:13:30]
Tiago: Yeah. The first couple experimental sales came at around February. So basically five months in my offer was still in version, maybe three and I was investing a lot of on referral, like tapping into all my whole network to the seat of [00:13:45] talks.
Tiago: A lot of people. One of the things that also you learn on foundations and I was able to. Yeah, to capture those first two sales, but it was still not exactly the offer I was in love with and it was not easy to explain to people. And in many people, it was around [00:14:00] a podcast guessing it already, but it was not exactly where it is right now.
Tiago: It was just basically me sharing my story, my process, how I went through it. And. Showing people how to do it, but many people during those conversations talking to a lot of people, which Jessica insists so much with us at Margie the coaches in [00:14:15] program that I understood also that people wanted actually it done for them, right?
Tiago: The people around me wanted it as a done for you service. And and so again, went back to the drawing boards, re redone my offer, validated with the team, the workshop [00:14:30] team with Margie. And yeah, so that was the first couple of X Men experimental sales, but then the best part came after I reiterated, created an offer around a done for you offer basically to, to help people with this basic what I'm doing now, [00:14:45] and in May, so basically eight months in I got my best month ever. So almost 8, 000 a month. It's not yet 10K, but I don't really care because I discovered something that works that I love, that people like, so it just, it will be a matter of time [00:15:00] now until. Until I get there and much more.
Chanelle: Yeah. Oh, congratulations.
Chanelle: That is so exciting. And I'm curious so from, obviously each success builds on each success, right? [00:15:15] So you said five months in the program until you made your first sale. And then when you changed your offer to the current version, it is now with the more done for you spin. How long until from that?
Tiago: It was basically maybe less than a [00:15:30] month because I was talking to people, and lots of people were showing excitement, but some of them were not the ideal clients. Some didn't have money. That's how it happens, especially when you're doing outreach, or, you don't have yet a generating lead generating system.[00:15:45]
Tiago: But yeah, it was basically a month until I got the first sale. And then Yeah. Awesome. Until I got that May big month.
Chanelle: Okay. I love that. That's so cool to hear because I think, everything that you learned to that point just got you there. You knew what people were looking for [00:16:00] in your audience.
Chanelle: You had it, it just built on itself so that when you came up with this next version of the offer. It all happened a lot more quickly, and I think that's really cool to see how also that sped up the [00:16:15] process. It increased the revenue. It sped up, getting clients into that offer, and it just all works together.
Chanelle: So that's really cool. As far as you're going along, what obstacles did the coaches help you overcome that you wouldn't have had help with if you were [00:16:30] just, trying to figure this out on your own?
Tiago: There's a ton of things I was telling Zeda, which is my coach, she's interviewed here in this podcast, right?
Tiago: That yeah I was sometimes I was afraid of asking questions because, ah, maybe it's just a stupid question. Maybe I should make [00:16:45] sense, but then I still do it. And many times it's some new perspective that I would have thought of if I was doing it all by myself, right? It's all ready to put it out there.
Tiago: But so as far [00:17:00] as obstacles, first of all, she was always pushing me, my coach Zeda to get out of the comfort zone and just do it. Okay. That was the first great thing that happened to me at the beginning. And then the big transformation was the language limiting belief because I'm [00:17:15] from Portugal and I was mostly focusing on Portuguese at the beginning and I would never think I could do.
Tiago: English because no language wise. I'm okay, but I always thought it was a more overly competitive market and it's impossible. Everyone's married the same [00:17:30] thing. It felt safer to stay in Portugal, but that was a big belief change that Zeta helped me overcome and thank God it happened. It's a now I don't see myself going back to the way I was before.
Tiago: The second big belief change [00:17:45] was, helping me break this belief that I've done for you was not a good model. I thought it would be, I don't want to do work. I don't want too much more work for people. It's going to be too much work. She also broke that belief because it's possible to, outdoors and get yourself out of the [00:18:00] way.
Tiago: And then the third belief was going above and beyond Zedig went above and beyond to help me create this done for you offer basically she found some mics materials he had from a long time ago, shared with me, and that was a huge catalyst for, to help me [00:18:15] create this done for you service and kind of agency model.
Tiago: But yeah, but this, all of this would not have happened if I was not present in all. The workshop offer, offer workshops, at least at the beginning. Now I don't have much time because I'm fulfilling, [00:18:30] but I was always there. I was always showing you versions, asking questions to Margie, even when I didn't have anything to ask, I would always be present to listen to others.
Tiago: Like you said, and to some, sometimes the question would come to mind. I would ask there immediately and I would get the answer. [00:18:45] So yeah, those were the biggies.
Chanelle: And those are huge. And I love it. I love those little insights of the help along the way. I think that's really powerful. Now, overall, just having been in the foundations program for going on a [00:19:00] year now, what are your thoughts about the foundations program?
Tiago: Yeah, I think it's the coaching part is really the biggest
Tiago: Change catalyst and make me make me evolve really fast because of that point. But it's basically showed me that all you need is to create an [00:19:15] amazing offer. Again, it goes back to that immediately tested with all the strategies that are shown in the program validated. Mold it until you find something that you are in love with and that your clients find it [00:19:30] interesting.
Tiago: I, I was, it was a really interesting process of first trying to sell something and people not being interested at all, or eh, nice. It's interesting, but not interesting. to a point where I was talking about my offer with a lot of excitement because I loved it and I found something interesting and people were like, [00:19:45] oh, wow.
Tiago: Yeah, tell me more about that. That's actually something I would need, such a, an interesting change in the, it really feels magical once you find that offer, but you only find it if you are in a program like this. And if you do all these iterations that [00:20:00] we talked about, it's not a linear path.
Tiago: Maybe some people will have it by magic or accidentally, I don't know, but usually it will take, I think it will take many iterations and testing, et cetera.
Chanelle: Exactly. And that's typically what we [00:20:15] see is this process of ongoing, continuing to refine your offer, and it is made more powerful when exactly what you've said here is bringing it out to people and getting that feedback is just going to make your offer so much [00:20:30] stronger.
Chanelle: So where can people find you learn more about your work if they're interested in, working with you and podcasting? Absolutely. And your services. Tell us a little bit about that too.
Tiago: Yeah. So far another thing that might says you don't need a website [00:20:45] at this. I'm focusing mostly my communication and my online presence on my LinkedIn profile.
Tiago: I can share with you the link afterwards, but it says my name, Tiago Faria. Yeah, I'm sharing there every day. Basically, I'm showing my process in, in, in practice I'm [00:21:00] doing what I preach, basically, so my clients see the, how they can have the most fun marketing they can, they'll ever have, which is basically me being interviewed on podcasts.
Tiago: And I'm leveraging those to create short videos. And I basically don't need to create content anymore, which is amazing. And yeah, the, basically that's where you can find [00:21:15] me and get all the things that I'm, fun things that I'm testing and getting out there.
Chanelle: Perfect. Okay. And finally, Last question I want to ask you is what does having a Peaceful Profits business mean for [00:21:30] you?
Tiago: Yeah It's interesting that we don't think about this before I would never think about Mike says we most of us have jobs or create jobs for ourselves But I would never thought [00:21:45] about that in that sense. I thought this is the business already I'm doing something cool on my own, But basically for me, Peaceful Profits now for me is like loving what I do and working only with people that I like to work with, that are [00:22:00] interested, excited about, working with me and getting the awesome outcomes that I help them achieve.
Tiago: And also, of course, be very well rewarded for it. So you're adding value to the people and you're enjoying the process and you're being [00:22:15] very well rewarded, which is something also I. didn't think about before. I was always underpricing myself. That, that's one part of it, which is now what was happening after me.
Tiago: But in the future to have a peaceful profit business, I also will want to fully remove myself from [00:22:30] the repetitive tasks of fulfillment because it's, it takes a lot of work, to do the outreach process for a podcast for my client. And and also, of course, having a flow of warm inbound leads without me having to fight for them or or just, because so far [00:22:45] the lead generation process is something that will be the next step for me.
Tiago: And I would love that to be more. Automated, etc. And that's something, of course, that Peaceful Profits can help me with in the future. For sure.
Chanelle: Exactly. That is exactly right. That is what we do in the implementations [00:23:00] program. And it's a really cool thing to see how. That transition kind of work.
Chanelle: So for listeners, if you are where Tiago was, trying to get something to stick and trying all these different businesses, but not quite [00:23:15] finding your thing and your offer yet foundations is a great fit. Peacefulprofits. com forward slash call. You can get information about that or to what Tiago was just saying.
Chanelle: If you're at that point where, Hey, my business is working now, I'm ready for a steady [00:23:30] inbound flow of leads. That's where the implementations program comes in. And again, Peaceful Profits. Thank you so much for being here. I have loved both learning about your journey, seeing you in, Q and a calls and [00:23:45] focus and flow rooms and hearing about you from your coach and just seeing your success in the Facebook group.
Chanelle: You've done awesome work here. I appreciate you being a guest today.
Tiago: Thank you so much, Chanelle. It was I also appreciated your help. I, you were in many of those [00:24:00] calls and it was always super useful and the time really flew by, I really closed the curtains to do the work and suddenly it's almost over the year.
Tiago: So yeah, thank you so much for having me and for everything you guys have done for me. Thank you. And we're excited to see you continue to grow from here. [00:24:15] So thanks everyone for listening and we'll see you next time.
