Peaceful Profits Podcast Ep. 109 - Transforming Time and Leadership for Ambitious Entrepreneurs
Synopsis:
In this episode of the Peaceful Profits Podcast, Chanelle Nielsen interviews Annika Rosendahl—life coach, corporate trainer, and creator of Courageous Time Management. Annika shares how she helps leaders and working moms escape the “efficiency trap” and reclaim time and energy using a compassionate and human-first approach to productivity.
Annika reveals how she transitioned from a high-achieving, burned-out corporate career to running a purpose-driven business serving individuals and corporations. She shares how Peaceful Profits helped her refine her offer, communicate her uniqueness more clearly, build a stronger marketing foundation, and lean on expert support for long-term stability.
If you're an ambitious entrepreneur or leader who wants to do more with less stress, build deeper client relationships, and create scalable, peaceful growth—this episode is for you.
Transcript:
Peaceful Profits Review: Transforming Time and Leadership for Ambitious Entrepreneurs
[00:00:00] Chanelle: Hello, Peaceful Profits Nation. Chanelle here with an exciting client Spotlight episode for you today. So today we're talking to our client, Annika Rosendahl. Annika, welcome to the podcast.
[00:00:10] Annika: Thank you so much, Chanelle. I'm happy that you want to have me here.
[00:00:13] Chanelle: Yes, we're excited to dive in and learn more about you and your business.
[00:00:17] Chanelle: So Annika is a result minded and caring life coach with extensive leadership experience who helps leaders find time and courage to lead their unique way. She helps individuals and corporations escape the [00:00:30] efficiency trap and get an unbelievable amount of work done in Peaceful and harmonious ways. I love that introduction.
[00:00:37] Chanelle: I think that just really sets the stage for who you are and what you do. So let's start off, I'd love for you to tell us a little bit more about the clients that you serve. I.
[00:00:47] Annika: Yeah, I started serving primarily working moms, and that is of course, 'cause I had my, and had then my career, a great career and three children and wrote books in the evenings.
[00:00:59] Annika: [00:01:00] So the most people who asked me for help, who asked Annika, how do you find the time they were working moms. I did get from a few men, but it was primarily moms who didn't say, how do I. Do all of that without losing myself on the way. So that's how I started. And I can imagine that many other entrepreneurs as well feel like you start in one way and then things shift.
[00:01:20] Annika: So after a while I was also approached by people in my old networks when I had then left my corporate and started my business, they're like, Hey, what about this [00:01:30] leadership? You work so much with WE leadership. Can you give us a workshop on that? Can you do this? Can you give us a bespoke training? So I.
[00:01:37] Annika: Shifted over. I'm not saying I gave up on the working moms, they're still very much part of my, what I call my timefinder community. But now I do a lot of work again with corporations where I help them with leaders. So in general, people who want, who are ambitious and they want to make even more out of life without sacrificing as much as we sometimes think we need to get so much done.[00:02:00]
[00:02:01] Chanelle: Awesome. I love hearing that. So one thing that stood out to me in your work is that you have long-term relationships and you've really worked to cultivate relationships with your clients. So what leads to that kind of relationship in this atmosphere, when we're talking about, the work that you're doing I'm curious how you get there.
[00:02:23] Annika: That's such a wonderful comment you're making because I'm not at all what I would myself consider a social person. I [00:02:30] wouldn't, I love sitting in, at home and reading or writing my own books or something. Not really extrovert. Let's go out and if we do things like, okay, I'll come along, but my husband has made the same remark as you did.
[00:02:42] Annika: You build enormous amounts of relationships and deep ones. Yeah. And that's kind. What I do, and I realize that it's part of this. What did we just said in the beginning? Results minded and caring. So I care about the clients and I know everyone hopefully does, [00:03:00] but it seems I really do. So I stay in touch and after a while they feel like friends.
[00:03:04] Annika: And I have this mission statement for Friendship as well. I have several mission statements in my life. It's a thing I had from the Seven Habits of Highly Effective People.
[00:03:13] Chanelle: Yeah.
[00:03:14] Annika: And when it comes to friendship, I get this. Outta touch, always there when needed. And that kind of fits here too. So I do stay in touch.
[00:03:24] Annika: Of course, people stay on my mail list as long as they like. Then they're often also on my Facebook or [00:03:30] my LinkedIn. And sometimes I can see a video and I remember what this person I talked about and I can send it to you. Hey, this made me think of you, or this is something, or I'm gonna go by there. Do you wanna join?
[00:03:41] Annika: And it's not only my clients, it can be people. I have been in the same. Program with course with partners I have worked together with. It kinda becomes a natural thing that I don't think so much about, but it is, I think that they have become friends and I stay in touch one way or the other and not. Very, no, it's not even [00:04:00] on purpose.
[00:04:00] Annika: If I can pull it, call it that way. It's not that, oh, I'm gonna contact five people this month, or it is not like that. It's more spontaneous, whatever happens.
[00:04:08] Chanelle: Yeah. Okay. That's so cool because I really think, Peaceful Profits attracts a lot of introverted people who don't necessarily, they would definitely agree with a lot of what you just said, and yet I love that you have.
[00:04:23] Chanelle: Brought this way of still connecting, of still having those relationships. And I also think it's really powerful that it's [00:04:30] not on purpose. I think you can be intentional about it, but if you're like, okay, I'm gonna contact her so that someday she'll buy from me, that has a whole different feel than just, Hey, I was legitimately thinking about you.
[00:04:42] Chanelle: And people feel that difference. I would say they do. I
[00:04:45] Annika: think, I definitely think they do, and it's also makes it fun for me. Otherwise it becomes a chore, something to tick off and do. Now I just do it whenever I feel like it. And whenever I do connect with people, say after they've done a leadership training with me and I say I'm gonna connect with you on [00:05:00] LinkedIn.
[00:05:00] Annika: It just gives us an. Effortless channel that we may or may not have used so they know that it's yesterday. It's gonna be easy for you to contact me if you want to.
[00:05:08] Chanelle: Yeah. And then I
[00:05:09] Annika: had this, my client, one of my clients who wa helped. I helped him find time for his. Work and his family and he was happy We left each other.
[00:05:18] Annika: And then a year after he came back and okay, just time life has changed. A bit of new changes at work, changes at home. I'd like to have help again, but I don't wanna redo the program. It's no, not a problem. We'll do [00:05:30] alumni coaching as I call it. So that's, I guess that's another way that you and I think that's a lot with Peaceful Profits.
[00:05:36] Annika: Does you grow with your customers? Yeah. Okay. So I could help you here. How do I continue helping you now? What else is now needed now that you have come this far? So that is of course, another way, like you said, to keep the relationship is to stay relevant. So no, I don't expect you to take the same program again.
[00:05:53] Annika: That would be silly, even though I have updated and improved it. But yes, let's find whatever you need now. [00:06:00] So then it becomes a bit like, it's not so much what I teach as people want to work with me. And then I say, okay, what is it that
[00:06:07] Chanelle: I can help you with now? That's beautiful. I love that. That's something we hear a lot here too, right?
[00:06:12] Chanelle: Is you solve one problem for another, for someone and then they have another problem, and then you can be the person to solve that next level problem. So I wanna get a little more clarity here about how you're helping people. So what is your current program that you do with clients? [00:06:30]
[00:06:30] Annika: The main one I would say is this courageous time management.
[00:06:34] Annika: I've learned by you to not call it something that someone else could call it. Yeah. Not something that's. Searchable Google ball that someone else has done co any written, any blog post about. So it is courageous time management. And that means I take people from where they are. What is your life now and what do you want to have in it?
[00:06:55] Annika: And we are gonna find the time because the time is there. Most of the time [00:07:00] we forget that we need to take care of our energy and enthusiasm to use that time well before we go into the efficiency. So there are people come to me at one particular woman, she had been, she was in a time management program from work, and she came to me.
[00:07:16] Annika: She said, that one stresses me out. So it just makes me feel like I should be even more efficient and. Even more things into every little agenda slot I have, and I said yes, because they've forgot the basics. We need to take care of [00:07:30] you. Build a platform so that you're stable. Then we look into efficiency.
[00:07:34] Annika: So I help people find a way of managing their time that works for what I call humans, not human beings, not just machines, because of course, efficiency. Perfect for machines. We want machines to work 24 hours a day and seven days a week. We only need to plug them in, but we are different. We need energy and enthusiasm to do things well, and that is not always catered for or very rarely catered for in these [00:08:00] typical ways of looking at time.
[00:08:02] Chanelle: Okay. Thank you for sharing this. So you've got this program then, and courageous time management. I love it. Thank you for sharing that reasoning. You know the thought behind the name. Now, if people then go through that and want to work with you further, you mentioned, you can customize, is it then a custom path?
[00:08:21] Chanelle: Or how does that work after they've been through your program? Because I, as I was reading through what you do, you have several clients that have been with you. I do Long [00:08:30] term. I
[00:08:30] Annika: do. Yes. And we've had, I called it Timefinder Academy for a while and I still like the name. So I have a Timefinder community and we still meet monthly.
[00:08:39] Annika: And I know that some people who read my book might feel like I wanna work with you, but it seems difficult for me to join the program, the big program. And then that's fine. You can join us once a month. We meet and we find the time together. So that's one way to stay in touch about never outta touch, always, ever needed.
[00:08:57] Annika: Yeah. So I have that and then I have this, what I [00:09:00] call my alumni coaching. Okay, let me help you personally here in whatever you need now that we have taken care of time and then continue take, because of course it's not that people leave it and think, I will never need to think of efficiency again.
[00:09:16] Annika: They will. And we continuously master things and as I said, life changes. Maybe your work changes. Yes. Your your children grow older or and suddenly and your parents might grow older and things change and you need to figure out how do I do it now then? [00:09:30] So it's then I do have these easier, join the group sing and I have the alumni coaching.
[00:09:37] Annika: I'll help you continued.
[00:09:39] Chanelle: Okay. Thank you. That helps us get a big picture of what you're doing in your business. Now, I can see already lots of answers to this question, but I'd love to hear how you answer it. What have you done in your business to become valuable to the people you serve? I.
[00:09:53] Annika: I think a lot of it has been answering to needs.
[00:09:56] Annika: So I had no intention to start my own [00:10:00] business at this time, and I started receiving the questions, Annika, how do you find the time? So I simply answered it first and then I understood that my answer, okay, I get your answer, but what about this? Oh, and then I would answer that. What about this? So would start with me giving seminars actually of female networks, et cetera.
[00:10:19] Annika: And I noticed there were so many people coming, so I realized, wow, this is a big thing. A lot of people are struggling with this. So I started blogging more [00:10:30] and I started talking more, and then I started with my online courses and also programs that are fit for corporations where I then do, I call it Your effective leadership style.
[00:10:41] Annika: And then I'll take a group of people and we work through more or less the same program, and then we add on. How can you stop wasting time at work? How can we work better with your, how do you have meet meetings and how do you make sure that you have lean ways of working? It's evolved. So I think I.
[00:10:58] Annika: I have become valuable by [00:11:00] listening, fulfilling a need. And the other thing, not only listening to, that's listening to what people say. I think there is some things Steve Jobs said, we can't just listen to what people need. 'cause then they're not gonna come up with the new stuff. So I've also looked myself, okay.
[00:11:16] Annika: Looking at where they are now, what I've taught them so far, what is it that I think they can benefit from? And then I have given this your unique leadership style, for instance. So I started working with the Iki Guide, helping people find also the purpose [00:11:30] and that what they really want to do now that they have found time.
[00:11:33] Annika: So answering to a need and also anticipating needs and fulfilling these in ways that I thought would be useful.
[00:11:41] Chanelle: Okay. That's so good. Now, one of the things you've mentioned is you use several different platforms. LinkedIn, you said, and you have email. What role does nurturing your audience play in your business and within those platforms?
[00:11:57] Chanelle: I'm also curious how you [00:12:00] nurture.
[00:12:00] Annika: I think the interesting thing when you say, what role does it play is a, it is an immense role of course, and I would even extend it to, beyond the audience, it's also possible future audiences. Yeah. So I really like that in Peaceful Profits. There has been this, these additions to phase two.
[00:12:17] Annika: So when I started, there was. There was this LinkedIn reach out outreach thing and or Facebook outreach thing. Yes. But now there are many more, and one of them I really like to and I have started looking into is the [00:12:30] referral rewards program. And one of the tasks was look at how you found one of your clients and reverse engineer it.
[00:12:37] Annika: So I did reverse engineer how I got in touch with those big corporate clients that I have, which is because it's really surprising that I do, I'm a small company. I have worked at big corporations. I know we usually have a preferred supplier list and this very short and this very big companies. Yeah.
[00:12:51] Annika: So it's really odd. How did that happen? And I looked at it and okay. It started with me being in the same network as some of them and just being again, [00:13:00] me and just sharing whatever thoughts I had and listening and building relationships and trust, giving a webinar or seminar for free and at that place, then giving one that I charge for.
[00:13:12] Annika: Then being asked to create a training and then continuing. So the nurturing there goes even before you have an audience. Yeah. So just to build an audience. So you need to nurture, and I think I called it, I wanna have a, be a helpful presence [00:13:30] online and offline. So as that's the way of being I want to be.
[00:13:34] Annika: And then yes, I do use LinkedIn. I like that one a lot. Since I work primarily with leaders and thanks to this Peaceful Profits, I have improved definitely my profile. Those articles there are there, and I also have a rhythm that I like now I enjoy using, so that is one that I like a lot. Then I have since before Facebook and.
[00:13:56] Annika: I have my email lists also since before that I [00:14:00] continue doing and I, once you said that I keep on long. Very recently someone reached out and says, Hey, I've been on your list for four years. Can we do something together? Wow. And I think that's really interesting. So I haven't ever given up on the email list.
[00:14:12] Annika: Of course people join and leave and join and leave or leave. And. That can feel sometimes you don't know. Is anyone listening? Is anyone, yeah. Drive reading. And then suddenly you get oh, I really love your males. Oh, and then, we can continue, but I never stopped, so I kept some kind [00:14:30] of rhythm.
[00:14:30] Annika: So it has a big role. To answer the question, what role does it have? A big one. So to not stop, to not be irregular. Not that I have to have a specific day or whatever,
[00:14:41] Chanelle: but I would never disappear. Yeah. I think that's so important, that consistency, and I'm really curious what is, so when you go to write, a post on LinkedIn or to write an email, I.
[00:14:55] Chanelle: What are you thinking? What's the purpose of what are you going to put in [00:15:00] that email that will be helpful to your people? How do you determine what goes in that content?
[00:15:05] Annika: Yeah. It's funny. It's usually things I find interesting myself. Okay. Which is not surprising of course. Yeah. But so IT typically do one time finding post per week and one leadership related post per week.
[00:15:18] Annika: And. Then things are that I recognized from before can be anecdotes from my own time or some new. Things. I follow lots of webinars, listen to a lot of articles, [00:15:30] which I also used to do before, and I pick up things, say, Hey, this is something new. I, this is, I've tracked myself. I like it. So I share things that do interest myself in these two areas.
[00:15:41] Annika: And then I often, sometimes I link to the book. Sometimes I don't link to anything at all. And just sharing things that I have come that I believe in actually, but also that have taught me something new. So it's also my way to keep continuous up to date. I don't wanna have a program. That was great.
[00:15:59] Annika: [00:16:00] Three years ago. Yeah. I wanna make sure that not someone says, oh, but have you read that book about, have you read Atomic Habits? Have you done this? Have you done that? And then I was like, yes, of course I have, because it's my part of my business to stay up to date. I love that. I share what I think is interesting.
[00:16:14] Chanelle: Yeah, that's so cool to hear because not only is it helping you learn and grow, it's just, it's this connection where people can know you and they're learning right along, along with you, and it just. Speaks to why it [00:16:30] works, because you're excited to go and do it. It's rather than a chore of okay, I gotta tell these people something.
[00:16:35] Chanelle: It's, you're in this world, you're learning these things, you're enjoying what you learn, and you wanna share it with your people. So I think that's really powerful.
[00:16:43] Annika: That's so true, Chanelle, because I know this sometimes you get in my feed, don't get 99 content ideas. And I said, but that's the fun part.
[00:16:50] Annika: What do I want to take yours? I wanna have mine.
[00:16:53] Chanelle: Yeah. Yeah, that's, so that's really cool because that is a place where we see people get stuck a lot. And I [00:17:00] think there's a guiding principle here, just if you're doing work you love, then you're gonna be spending your time learning it anyway, and then just share what you're learning and there you go.
[00:17:09] Chanelle: Yeah. Yes,
[00:17:10] Annika: exactly.
[00:17:10] Chanelle: Yes, og. Okay. So since coming to Peaceful Profits, you said that you've improved your offer, your marketing, and your confidence. So can you speak to what that means for you personally and for your business?
[00:17:22] Annika: I feel it is a lot of security, stability, and strength. I think. So if I look at, for instance, the offer, knowing, [00:17:30] making tweaks, because that's what it was.
[00:17:33] Annika: I didn't have, it was a good offer, but it wasn't. As clear that it was unique and just by taking notes and learning from Mike, of course, yes. I must present it in a way so that it is obvious that this is different and how it is different. Also, this, what is it that's gonna make them not want to do. The offer made me add a very important part.
[00:17:55] Annika: I call it the control and overview session because of course, people. Who feel like I don't have [00:18:00] enough time for everything I want to do to take on a course or a program might feel hard, how am I gonna fit that in? Yeah. So we kinda start with that. And I help them get their first three weeks, the next three weeks in order.
[00:18:11] Annika: What are your commitments? What are your deadlines? Private, professional. Let's have a look. Let's clear, create clarity and space for working with me. The first wonderful lady I worked with and I asked her 'cause I didn't know I was working with her. We figured it out and then she kinda looked. Blank. So I couldn't figure out, so how does it feel?[00:18:30]
[00:18:30] Annika: And then she just looks at me. It's a miracle. So she was simply stunned and I was Oh, okay, good. 'cause I didn't know if you weren't happy with it. Yeah. But she really couldn't see it herself. And just to get that help. And that addition is. Thanks to Peaceful Profits. 'cause I didn't think of it before that.
[00:18:47] Annika: Oh yeah, of course. That's what pe what make people want. I don't even know how to find the time to start it.
[00:18:52] Chanelle: Yeah. So
[00:18:53] Annika: The offer has become better without me reworking all of it. So that's very nice. Maybe for someone who is out there and who thinks they have a [00:19:00] good idea that it doesn't have to be a lot of rework, but it can still be a big difference.
[00:19:05] Annika: So I thought that was really helpful. The marketing. Oh, there, there are so many people claiming to know everything about marketing, and I like that Mike has, I like Mike's numbers. Clarity discussion. So it becomes a lot more, a lot less guesswork, A lot more, yes. Okay. These are steps, these are ways you can do.
[00:19:28] Annika: And then I can choose what I [00:19:30] do and what I don't. And then having access to really good people about helping me create that fantastic book, wonderful help, great copy, wonderful help makes me feel like, Hey, this is good stuff. I don't have to worry if it's not good enough or it's bad. I was like, no, I know.
[00:19:46] Annika: This is good. I've had really expert. Help and this confidence piece. I think that came from when people started reaching out to me on LinkedIn, probably because I started being more visible and they want to help me market, [00:20:00] Hey, I can give you leads. Hey, I can help you be more visible. Hey, I can do this and that, and I said.
[00:20:05] Annika: Thank you for contacting me, and I am part of something that's called Peaceful Profits. I have access to LinkedIn experts, marketing experts, sales experts. People know Facebook. Do you think you can gimme anything more because I have that for life? They disappear. I don't think they should disagree.
[00:20:23] Annika: I think they would be nice of them if they said Good for you or something. Yes. But normally they don't even say anything at all. And it was when I started answering that, I [00:20:30] realized, yeah, I do have that. So it feels like I have this huge back office.
[00:20:34] Chanelle: Yeah. So
[00:20:35] Annika: I might not be a huge. Business, but I have my business, but I have a huge back office I have for life.
[00:20:41] Annika: I have experts who are there to help me and that builds that strength and confidence that I mentioned when I said, what has it given me? Strength and confidence. Yeah, I know. I can always ask if I have a question.
[00:20:53] Chanelle: Good. That just makes me so happy to hear because you're a hundred percent right. You do. And we have [00:21:00] amazing experts on the Peaceful Profits team.
[00:21:02] Chanelle: Yes. And it's so cool to see, just like you said, if you bring something good, it's already good, and then get expert help, it just now makes it that much better. And those little changes end up making a big difference. And so how. Cool to have that in your back pocket. And I love that you're answering all the people that are always, reaching out on LinkedIn or wherever.
[00:21:25] Chanelle: I love that you're answering them with that Now, what advice would you give [00:21:30] to others who are growing their business, who are looking to see the, the long term client relationships that you have and to see some success in their business like you have had?
[00:21:41] Annika: Yeah. That answer is gonna sound like typical quotes, but I can't give a background, but I to listen to yourself is what I'm gonna ask, say.
[00:21:48] Annika: So listen to others and yourself. Because I came from corporate, I had lots of experience, but I worked with r and d. Research and development, had not worked with marketing and sales, so I thought, I don't know that area, so [00:22:00] I need help. Which is fine. You can always ask for help. But then there were times where people, they have good stuff.
[00:22:06] Annika: I needed to fit into something that wasn't me. And I was like that's not me. That doesn't feel right. And I would unfortunately override myself sometimes do something that didn't feel right, and another time I would meet people where I simply said this doesn't sound like a good investment, so we're gonna invest in this.
[00:22:20] Annika: We're gonna have that. I was like, yeah, but do you understand? I said, then. How much I need to sell to make that work. Yeah. It'll work out. And it's not, I'm not angry [00:22:30] with them. I'm angry with me if you're not listening to me, if you're discounting me, 'cause, oh, I haven't worked with market and sales, so I know Annika, but hello.
[00:22:38] Annika: You have plenty of business acumen. You know your business, you know yourself. They don't. So my advice is, yes, listen to others, take in advice, learn things, but always listen to yourself. I wish I would've. I have do that now. I missed it a couple of in the beginning, but that's all right. We all make mistakes, but that's why I would like to share it Now.
[00:22:58] Annika: Listen to yourself. [00:23:00] Don't override your intuition.
[00:23:02] Chanelle: Beautiful advice and I think a few missteps along the way with that help you to do it even better the next time. Very true. Now.
[00:23:09] Annika: Now it became more clear that
[00:23:10] Chanelle: Oh yeah,
[00:23:11] Annika: of course. Good reminder, Veronica, from now on.
[00:23:14] Chanelle: Yes, exactly. Okay. I would love for you to share where people can find you and learn more about your work, because I feel like you're.
[00:23:22] Chanelle: Your work is something that appeals to a lot of busy entrepreneurs, and it does people, and working moms like you started with. There are a lot of [00:23:30] people who need what you do, so tell us where they can find out more. I.
[00:23:34] Annika: They
[00:23:34] Chanelle: can
[00:23:34] Annika: find out more via my website, which is my name, amika.com.
[00:23:40] Annika: And the best thing is there if, either you can just contact me directly based on that, but another way to figure things out is definitely the book, which you can find via there. That I have created here in Peaceful Profits, and it'll be so easy to get access to things that I think will change someone's mind immediately.
[00:23:57] Annika: So it's five euros for reading and [00:24:00] listening, and it will help you already change a lot of your thoughts around time and find time that works for you. So become friends with time. Perfect. I cannot become friends with time.
[00:24:11] Chanelle: Oh. And we all want to become friends with time. That's, that is wonderful. Okay we will go and check that out.
[00:24:17] Chanelle: Thank you for being here. I love the things that you've taught us today, and I think it's very helpful. And go and check her out@annikarosendahl.com and we'll see you next time. Bye.
