Peaceful Profits Podcast Ep. 78 - The Reality Star Who Built a Business Without a Team
Synopsis:
In this episode of the Peaceful Profits Podcast, Chanelle sits down with Amber Renae—serial entrepreneur, engineer-turned-celebrity stylist, reality TV star, and spiritual mentor. Amber shares how she went from bankruptcy and burnout to building a spiritually aligned business that combines her love for service, systems, and soul.
She opens up about her journey inside Peaceful Profits and how she let go of “bro marketing” tactics to embrace a softer, more authentic approach to client acquisition. With a background in engineering and fashion, Amber also explains how she balances intuition with data, and why leaning into what feels good created better results than forcing what “should” work.
For heart-centered entrepreneurs looking to align their marketing with their mission, this episode is full of practical wisdom, spiritual insight, and a dose of entrepreneurial honesty.
Transcript:
Peaceful Profits Review: The Reality Star Who Built a Business Without a Team
[00:00:00] Chanelle: Hello, Peaceful Profits nation. Chanelle here with an exciting client spotlight episode for you today. So today we're talking to our client, Amber Renae, civil engineer, serial entrepreneur, and TV star. Amber Renae inspires women to build their dream digital business. Not only is she an icon for style, but she's also an icon for women's empowerment.
[00:00:20] Chanelle: Through her phenomenal entrepreneurial success story, having built three six figure businesses and arguably the toughest industries, she is passionate about sharing her [00:00:30] advice, wisdom, and experiences to her peers and 150, 000 strong global community. Australia's leading voice in e learning, Amber Renae educates thousands of students in all corners of the globe on a range of topics from entrepreneurship, digital marketing, influencer marketing, and the power of personal branding.
[00:00:49] Chanelle: She's the star of the hit U. S. reality show, Dream Life, which documents the creation of her latest e book. eLearning project and is the author of dream life, the creative [00:01:00] entrepreneurs guide to amplifying your online business and achieving your dream life. And if you're lucky enough to watch it in video, there it is.
[00:01:07] Chanelle: Her beautiful new book, Amber. Welcome.
[00:01:10] Amber: Thank you so much for having me Chanelle. I'm so honored to be here. I hope I can share some wisdom to the Peaceful Profits audience.
[00:01:15] Chanelle: Oh, we're excited to have you and to hear all about it. So let's. Let's start off. We would love to hear a little about the journey that brought you here.
[00:01:24] Chanelle: So take us with you on this entrepreneurial journey.
[00:01:28] Amber: Peaceful Profitsas you heard already, I [00:01:30] started my life as a civil engineer, building roads and bridges before realizing Peaceful Profitsthat was just not my thing. So I started my first business, which was a fashion label. So that was manufacturing. It started with me on a sewing machine.
[00:01:40] Amber: The first week I sold four shirts. The next week I sold eight shirts. Five years later, we had 120 accounts around the world. We exported to Paris, Tokyo, LA, and South Africa. And we dress some of the biggest stars in the world, which was Paris Hilton. And this was back before, Peaceful Profitslike before the internet, even as a long time ago.
[00:01:56] Amber: So we were doing influencer marketing back before it was. [00:02:00] So that business was great, but it was definitely not peaceful. I would not recommend manufacturing to anyone. And in fact, it was so challenging at one point that the manufacturer that I'd hired in Vietnam went out of business and took my business out with him.
[00:02:14] Amber: So we had, Prepaid all of this money or bought all this stock or this fabric or these patterns, and he took it out of business. AndPeaceful Profits all the money that we had invested was all on these bank loans and credit loans. Peaceful Profitsand as a result, I had to go bankrupt at the age of [00:02:30] Peaceful Profits26 or something like that. So that was my first business during that whole process of losing what I originally described as my baby, which is a reallyPeaceful Profits Peaceful Profitssomething that I see a lot of creative entrepreneurs doing is describing their business as a baby.
[00:02:44] Amber: Peaceful ProfitsI lost that business really big mindset shift that I had to make moving forward is to separate my identity and myself from the business of, Peaceful Profitswhat I was building. Peaceful Profitsduring that time, I realized I was incredibly sick. I'd basically worked myself [00:03:00] to near death. I had cancer, stomach ulcers. I was on anti anxiety, antidepressants, and basically swore I would never run a business ever again.
[00:03:08] Amber: That lasted about a year until I started my second business, which was a fashion consulting business. So I was working one on one in a fashion styling type. Environment, which is a service business. So I had one client at the start of the month, I'd finished that client, and then I'd have to go back and try and find another client.
[00:03:23] Amber: So that one on one consulting business, which again was a popular business model until I realized that [00:03:30] this was completely broken. Peaceful ProfitsI was the absolute, at one time I was the best in Australia. I was the fashion editor of a national magazine. I was dressing all of our biggest celebrity clients and I was doing shoots for some of the biggest brands in the world.
[00:03:42] Amber: And I was still. Completely burnt out. My income was completely capped at what the market was paying. It didn't matter if I was better than everyone else. Stylists got paid that amount of money and I could never earn any more than what the market decided. Peaceful ProfitsPeaceful Profitsand I was trading Peaceful Profitstime for dollars.
[00:03:59] Amber: So [00:04:00] as soon as my hours of my day ran out, that was the, Peaceful Profitsthat was the amount of money I was ever going to earn. Once again, I basically worked myself to exhaustion. I, Peaceful Profitsburnout and adrenal fatigue are two of my greatest hits. And once againPeaceful Profits the global financial crisis, Peaceful Profitslike the effects eventually hit Australia and all things for all money for things like fashion styling at the time, I was also a TV presenterPeaceful Profits All money for TV, Peaceful Profitsfashion TV presenters dried up.
[00:04:27] Amber: And I found myself, I lost all of my contracts in the space [00:04:30] of Peaceful Profitsone month. And I found myself unemployed and unemployable. I could not get a job for the life of me. I tried to go back to the construction site. They didn't even want me. And all I had left was this knowledge and all of this experience and all of this, Peaceful ProfitsI knew how to build brands.
[00:04:45] Amber: That's what I was good at. And so my brother at the time, this was 2015, my brother, the genius was like, you need to start an online course. And back then, as you would know, it wasn't really a thing. So you had to Peaceful Profitsexplain to people like you're going to get your logins and then [00:05:00] you'll study a course online.
[00:05:01] Amber: And, Peaceful Profitsthat, that was Peaceful Profitsthe experience back then. But I started my business in 2015. I, my first course was how to be a fashion stylist. So it was how to be a celebrity fashion stylist. And I taught stylists all over the globe. It was the first online fashion styling course. And to this day, it's the number one online fashion styling course.
[00:05:17] Amber: And we did six figures in that first year. And that course now does six figures on evergreen. Every year without me touching a single thing. And so like the evolution that I've had in this business, it's the first time that [00:05:30] I've had freedom. It's the first time I've had peace. It's the first time I've had spaciousness because this business just operates not passively, but it does a lot of automated work all by itself without me having to be involved in the day to day running of the business because I've set it up that way.
[00:05:46] Amber: It wasn't by chance. You remember in my first year in this business, I studied 18 e courses in how to do digital marketing. So each week I would study a course I would implement. I would study another course I would implement. Peaceful [00:06:00] Profitsand as a result, I realized I was really passionate about this. I realized it was something that I could finally have all of my interests involved in.
[00:06:07] Amber: So as Peaceful Profitsrunning this kind of business requires a lot of data crunching and reading analytics and looking at numbers and algorithms and. The engineering me really enjoys doing that. And then also the creative in me really enjoys, Peaceful Profitshelping people creating programs, coming up with ideas, creating content, all this kind of thing.
[00:06:25] Amber: So it's the first time that I've really married both of my skills and both of the versions [00:06:30] of me into something that I'm truly proud of, and I'm sure you're the same, you love helping people. You love sharing stories. You love, Peaceful Profitssharing your knowledge and hoping that someone gets something out of it.
[00:06:41] Amber: And this is the first time that I've really been able to do this. Peaceful ProfitsIn this business. I started my first course was a, how to be a fashion stylist. My second course was a personal brand course where I teach the power of personal brand, the power of publicity. My third course was a mindset course. Cause I'm a self help junkie.
[00:06:57] Amber: I love personal development. And then I realized [00:07:00] by this stage, I was really good at creating courses. And so I created a course that teaches you how to build a course and sell it on an evergreen funnel. And so that's my most recent course. It's called freedom funnels and freedom funnels did six figures in pre sales.
[00:07:17] Chanelle: Amazing.
[00:07:19] Amber: Yes, which was awesome. Peaceful ProfitsPeaceful Profitsthat's my journey to Peaceful Profitspre mic and pre Peaceful Profits. Peaceful Profitsthe way that we were selling these courses was on evergreen [00:07:30] webinar funnels. So we were sending cold track traffic to an evergreen webinar, and this was all Peaceful Profitsworking pretty well up until Peaceful Profitsabout 2019, 2020.
[00:07:40] Amber: And then COVID hit, I had a lot of personal stuff going on during COVID. And once again, I did my Of burning out, blowing up my business, Peaceful Profitshating what I was doing and realizing that I just wanted to have a bit of a time out. So I Peaceful Profitstook a year or two off. The business sort of ticked over and ran by [00:08:00] itself.
[00:08:00] Amber: And. Coming out of the back of COVID, I just realized I needed a different way of doing things. I wanted to share my knowledge in a different way. I also realized that I wanted to set up a real business because in the past, it's been myself in this business. It's been myself with one VA. So we've been doing months with one me and a VA, which is a recipe for burnout.
[00:08:23] Amber: It's a recipe for, Peaceful Profitsadrenal fatigue. Peaceful Profitsand I was just looking around going, what do I [00:08:30] need? I need. I know I didn't really know what I needed at that time. And I was looking at so many coaches and so many programs trying to figure out what was my next step. And that's when I found Peaceful Profits.
[00:08:41] Chanelle: Okay. Thank you for sharing that. I love hearing your story. There's so much I want to dive into on there, but where I want to start, I think Peaceful Profitsis whyPeaceful Profits clearly you, there's this entrepreneurial drive, right? You said, I'm never doing this again. After your first business, things didn't end [00:09:00] well. And then here you, you do it again and you're very successful at it over and over.
[00:09:05] Chanelle: And my questionPeaceful Profits the, why I want to dive into first is why, when there was so much success in your business, did you not hire, did you not make things easier on you? What's going on that made Peaceful Profitsthat you feel like this is the way I need to run my business.
[00:09:24] Amber: I feel like I didn't actually know any other way.
[00:09:28] Amber: And I think [00:09:30] psychologically I've done a lot of work with my therapist around this is that I don't know how to ask for support either in my personal life or in my business life. Peaceful ProfitsI was brought up by a woman who did everything herself, even though she was married to a very capable man, she did everything.
[00:09:43] Amber: And that's all I know is that. I have to do everything myself and I can do it better. I don't even believe that, but I, Peaceful Profitsit was just that mindset around. Peaceful Profitsif I have to do it, I'll do it myself. And then I genuinely didn't know how to get from really great job, Peaceful Profitswhich is [00:10:00] essentially what I'd done for the last 15 years.
[00:10:01] Amber: All of my businesses were just really great jobs. Know how to get from that to running a company and Peaceful ProfitsI didn't know Peaceful Profitsthe logical steps, like you hired this person first and then this person next. And then I also just didn't understand the psychologicalPeaceful Profits reframe that would need it to happen for me to become a CEO.
[00:10:22] Amber: And I guess. If I'm honest, I probably wasn't ready for that in the early stages of running this business, I was a full time [00:10:30] digital nomad. So I traveled the world with a one suitcase and a one way ticket. And I was just Peaceful Profitschilling and Peaceful ProfitsPeaceful Profitstraveling the world and doing whatever I wanted and having no responsibility and location freedom and time freedom, and it was really fun.
[00:10:43] Amber: However, it's not a big business and it's not a sustainable business and it's not the CEO of a business. It's just a really great job.
[00:10:50] Chanelle: Yeah. As you have grown your business, you've shifted from, in your words, a very fabulous job owner to CEO of a company. So talk [00:11:00] to us about that difference. Peaceful Profitswhat do you do now compared to what you did back then?
[00:11:06] Amber: So Mike's training has been really pivotal in helping me understand the shift that you need to make in order to step into this role. Peaceful Profitsand this was one of the reasons why I signed up to Peaceful Profits because he has all of that training around how to get yourself out of the day to day running of the business, which again, is just something Peaceful ProfitsI love.
[00:11:23] Amber: I didn't really think it was possible. I really didn't understand how to get there. So I think the biggest [00:11:30] shift for me is that I'm now in more of a strategic position of directing the company in a more leadership role rather than the day to day hands on. And that shift has been fundamental inPeaceful Profits allowing the company to scale at a faster pace, but it's also been challenging toPeaceful Profits hand over control of a lot of people.
[00:11:51] Amber: Operations and really step away from not knowing exactly what was said to that customer and exactly what happened there. And what did you do with that? Whereas in the past. [00:12:00] With my VA, I've been across everything. So I would always check all of her work. I was CC'd on every email. So even just that is a hugePeaceful Profits shift to get away from, I don't know what's going on a lot of the time in my company and that's okay.
[00:12:13] Amber: That's how companies are run.
[00:12:15] Chanelle: Yeah. Yes. But I think you bring up some interesting points that, Peaceful Profitsthere is a lot of mindset stuff that needs to happen to allow to let go of the reins a little bit and to allow that to happen, as well as the [00:12:30] tactical pieces of, Peaceful Profitswhat to actually do and how to hand it over.
[00:12:35] Chanelle: Now let's go ahead and back up. I wanna talk about what happened. In 2020, you said you went through this cycle again, 2019, 2020, where you were burnt out and just ready for a change. So is that kind of the place Peaceful Profitswhere did you transition and find a more peaceful business? Let's go to that part of your journey.
[00:12:58] Amber: Sure. So 2019, [00:13:00] I built three huge programs back to back with me and one VA. So I built Freedom Funnels and I delivered it live and built it and delivered it, which is a very stressful thing to do. It's efficient. It's quick, but it's stressful. I then built Influencer Nation, which is my influencer marketing course, which I thought I was going to build like a little one 97 program.
[00:13:18] Amber: It ended up being a huge signature program. And then I went and partnered with a friend and we built a career. Development Academy, which turned into four huge programs. So that was basically my 2019, which I don't recommend to [00:13:30] anyone. And then at the end of that, I wasPeaceful Profits commissioned to shoot this television show in LA.
[00:13:34] Amber: So I basically went from building these huge courses to going and shooting this TV show in LA. And then that was the end of 2019. And then 2020 was COVID. So after all thatPeaceful Profits and remember I was a nomad, so I was used to just traveling and now all of a sudden I couldn't even leave my house. So even that was a big shift aroundPeaceful Profits Peaceful Profitswhat's my identity now?
[00:13:55] Amber: Like my identity is, so now what do I do? Peaceful ProfitsPeaceful [00:14:00] ProfitsI guess I spent like about a year, maybe 18 months. Literally trying to figure out what I'm doing next. I wrote a memoir, which is still sitting in the back burner. And then I started working on this book without really knowing what this book was. Peaceful ProfitsPeaceful ProfitsI knew that I wanted to Peaceful Profitshave something that pieced all of my programs together that people could afford, because obviously we're in a pandemic, I wanted to make something affordable that people can just join and get some incredible knowledge for the price of a latte.
[00:14:26] Amber: And I also just wanted to share my knowledge in a different way. So I guess. [00:14:30] I'd started looking at this. I also knew that I needed support around every facet of my business in that. I know I needed someone to read my copy and give me copy edits. I know I needed someone to help me with scaling. I knew I needed someone to help me with Facebook ads.
[00:14:46] Amber: I like, I knew I needed all of these parts that Peaceful Profits offered. I also knew I didn't want to go out and hire someone because the thought of hiring a copywriterPeaceful Profits they would want to rewrite my entire page. And I knew my pages were good. I just needed tweaks. [00:15:00] And Peaceful Profitsand the thought of Peaceful ProfitsOh God, I need to hire eight different people.
[00:15:04] Amber: Even that is overwhelming and exhausting. And where do you go? And Peaceful Profitswho do you hire? When I saw the Peaceful Profits program, Mike had hired the best in the business and they were his people. So obviously they were great. He's got a huge business. They obviously weren't doing the exact work in his business that I needed in my business.
[00:15:22] Amber: And I could just steal his. Coaches as part of the program. Like he was just offering the to me. That was like, Oh, this is [00:15:30] exactly what I needed. Peaceful ProfitsI just needed someone to give me a bit of support in every single area of the business and Peaceful ProfitsI can go and do it, Peaceful Profitslike I can implement, I can figure it out, but it was just thatPeaceful Profits not really knowing.
[00:15:41] Amber: What I needed was the problem.
[00:15:43] Chanelle: Yeah. Okay. I love that, that Peaceful Profitsyou were so clear on knowing what you needed and wanting each help along each step of the way. And you're right. That's Peaceful Profitsrare to find all in one package. Peaceful ProfitsYou then came into Peaceful [00:16:00] Profits and you took that book you had started and you created this beautiful book, your dream life that you're showing us.
[00:16:07] Chanelle: I love it so much. Peaceful Profitstalk to us a little bit about what a book funnel, the whole process of book funnel, creating it and including this book from what I understand is structured a little bit different and dream is an acronym. So tell us all about that as well.
[00:16:25] Amber: So I just shot the dream life TV show, which was airing in America, and I wanted to try and [00:16:30] capitalize on that audience, I guess the trafficPeaceful Profits and knowing that I'd built all of these programs.
[00:16:36] Amber: So I've got the mindset program, the influencer marketing program, the personal brand program, and the course program. When I looked at. All of those programs. I was trying to figure out a way of Peaceful Profitssharing my knowledge that links all of them together, but also makes sense to a new business owner that doesn't want to study any of my other courses.
[00:16:53] Amber: They just want a book that teaches them the whole facet of entrepreneurship and online business. And when I started to sit down and really [00:17:00] formulate it, I realized like, this is the process I go through. I go through. Mindset stuff first, and then you need a really good personal brand. And then E you need to build your estate content, which is Peaceful Profitsinstead of building a house, you build your online estate.
[00:17:12] Amber: Peaceful Profitsa is automation and then M is magnetism, which is traffic. So that's Peaceful Profitsthe process. And if I think about itPeaceful Profits that's the process that you go to go through when building an online business. Peaceful ProfitsPeaceful ProfitsI linked all of these together and I taught, Peaceful ProfitsI have all this incredible knowledge that I've been teaching over the yearsPeaceful Profits [00:17:30] about each of these sections.
[00:17:31] Amber: So I put them in each of the sections. And then I also have masterclasses that people can go through at the end of each of these chapters to sit and watch a webinar to go through some additional training, which feels like an incredible. Peaceful ProfitsI guess like extra content that, Peaceful Profitsif someone gets to have on top of a book that they're already reading, there's five hour long masterclasses that you can go into upscale yourself.
[00:17:54] Amber: If you're interested in those additional, Peaceful Profitsthose particularPeaceful Profits chapters.
[00:17:59] Chanelle: [00:18:00] That's so cool. I love that idea for a book. So each chapter then leads to a masterclass. So I know this is fairly new in your business, but have you seen, do you have any idea on the numbers of people who read the book and then go and watch the masterclass of what kind of percentage that's.
[00:18:22] Chanelle: That's happening.
[00:18:23] Amber: Yeah. We're at about 20 percent of the people that buy the book eventually watch some masterclass. Having said that we are [00:18:30] super new with the book. So this is still a very new funnel. Peaceful Profitsbut yeah, Peaceful ProfitsI imagine it being Peaceful Profitsabout 30 or 40 percent just based on, Peaceful ProfitsIf I was reading a book and someone said, Hey, there's a free masterclass.
[00:18:41] Amber: I'd be like, yes, give me the free masterclass. That's awesome.
[00:18:44] Chanelle: Oh, that's so cool. And 20 percent is even amazing. I know you've got bigger dreams than that, and I'm sure it'll get there too, but that's so cool. I love this idea. And these were the, are these the same master classes or similar to what you were using before [00:19:00] to convert cold traffic?
[00:19:02] Amber: That's right. So they're the samePeaceful Profits yeah, masterclasses. So before we were sending cold traffic to thesePeaceful Profits however, the products on the back of them were quite affordable. Peaceful Profitswe were selling 99 products and one 99 productPeaceful Profits which back in 2015 and 2016, you could run cold traffic to a one 99Peaceful Profits month, Peaceful Profitswebinar and it would convert, but it just.
[00:19:22] Amber: So expensive, like in 2018, 2019, that was Peaceful Profitsthe peak, Peaceful Profitseverything was super expensive then. And basically all of my funnels that used [00:19:30] to convert just the ROI started dropping really significantly to the point that we just couldn't make it profitable, even on my nine, nine, six. So that's Peaceful Profitswhy we had to figure out like, what happens next?
[00:19:41] Amber: Peaceful Profitswhat's the next thing that we can get people into our audience, whether they upgrade or not, at least they're part of the audience. They've paid to be there. So they're not freebie seekers, which I know Mike has a big stance on, which I believe as well. Peaceful ProfitsPeaceful Profitsand, Peaceful Profitsthey're part of a valued part of the community.
[00:19:58] Chanelle: Yeah. Okay. I love it. [00:20:00] So you've put this book funnel in your business. Talk to us about the results that you've seen, even in the short amount of time you've had it.
[00:20:08] Amber: So we've got the book funnel that goes to the masterclasses. And then as part of Peaceful Profits, we also developed our high ticket offer, which was the first time we've ever done anything like this.
[00:20:17] Amber: Peaceful Profitsso our high ticket offer is a done for you course creation service where we create your online course for you. Peaceful ProfitsPeaceful ProfitsAs it happened during COVID, I picked up a contract just to keep me [00:20:30] motivated and to, Peaceful Profitsget me out of bed each day. And the contract was to build one course for this one company in Australia.
[00:20:36] Amber: I ended up going on and building six courses for that one company in Australia. They just booked me Peaceful Profitsback to back to back. And we built all of these courses. And then I started Peaceful Profits without even thinking that this was a high ticket offer. Like it was just Peaceful Profitslike my contract job.
[00:20:50] Amber: And then during Peaceful Profits, Mike's. First or second module is to build your high ticket offer, put it into review with Mike, and thenPeaceful Profits to build that funnel [00:21:00] out with a VA sending cold DMS. So this whole side of the business, I've never done before. I've never thought of doing before. I know people have the cold VA DM thing.
[00:21:09] Amber: I've never figured out how to do it properly. Peaceful Profitsand Mike had just sent me. So much in depth training on step by step. This is what you say to the VA. You give them like, it was just so detailed, which I so appreciated. And as a result, we then created this high ticket offer, which was course creation, hero, the done for you service.
[00:21:27] Amber: Peaceful ProfitsI remember submitting it to Mike for review. [00:21:30] Peaceful Profitsand he gets you to fill out this form that says, Peaceful ProfitsPeaceful ProfitsWho do you think your competitors are? And I said, Mike, I'm sure you hear this all the time, but I actually don't think I have any competitors. Like I've looked and there is no one else offering this.
[00:21:43] Amber: And his reply was, yeah, no one else is offering this because if someone did, they would get snapped up by a business like mine. And I would just have them on like internal rotation kind of thing. Like I would just get caught. And I was like, okayPeaceful Profits maybe this is a good thing. And so in that initial consultation, that feedback that [00:22:00] Mike gave, he gave us such strategic info around how to position that offer, what we should be including, like Peaceful Profitsat the front and back that I hadn't thought of.
[00:22:09] Amber: So Mike said, we should be including their sales page. Their email launch sequence, which is so easy for us to do, but I didn't even think about doing that. And he told us to up the price as well. So as a result of that entire funnel, just that one piece of feedback from Mike, we upped the price. We have sold 120, 000 of that one product.
[00:22:28] Amber: Peaceful Profitsour [00:22:30] first sale on that one product was a little over two months ago. So in two months, we booked over a hundred. Amazing. Thank you. And Mike's feedback. That one feedback from Mike has resulted in 24, 000 of additional money just from that one call from Mike. So that in and of itself has Obviously paid for the course of Peaceful Profits.
[00:22:50] Amber: Peaceful Profitsthis was a big investment for me. The Australian dollar conversion was really crappy at the time. So I think it worked out to be like 21, 000, 21, 000 Australian dollars, which was a big [00:23:00] investment, but even one call from Mike. I paid for the whole course. So that has just been incredible. And that, and I know Mike Stance has always been on like high ticket is a game changer.
[00:23:11] Amber: And I've never thought to offer anything like that. Again, there's a big mindset shift that needs to go into Peaceful Profitscan I charge 10, 000, 15, 000, 20, 000? And that was never something I thought I was in alignment with. And I guess going through the program and going through the courses that I'd created for these people, this one [00:23:30] company, like I was making a course with them and we're making a hundred thousand dollars the next month from the one course that I would make for them.
[00:23:36] Amber: And so this was happening over and over again. So I suddenly had a lot of proof that I was really good at this. I was like, okay, cool. I'm really good at this. They're making a bunch of money from these courses that I'm making for them. Let's offer it to everyone else. And Peaceful Profitsyeah, it's just been incredible.
[00:23:49] Amber: Like my VA is doing this. Completely peaceful outreach that I am not involved in at all. I do not even speak to her. She just books times on my calendar. I do the [00:24:00] sales calls, which I'm super happy to do because I really love talking to people. I also want to make sure that I want to work with them before I, Peaceful Profitssign them up.
[00:24:08] Amber: So I'm happy to do that. Which feels very peaceful. I've never had that little input into, like I jump on one sales call, someone pays me, Peaceful Profits10, 15 grand, which seems quite effortless and seems very peaceful compared to everything that I've done in the past. So yeah, that has been a huge game changer.
[00:24:25] Amber: Peaceful ProfitsMike talks a lot about how you should charge high ticket. And this is the first time I've done it. [00:24:30] And it's the first time I'm like, Oh yeah, you make a lot of money really quickly.
[00:24:33] Chanelle: It is amazing to see your success. I love, Peaceful ProfitsI've been just lurking in the background, watching as you post Peaceful Profitsin the Facebook group, in the Peaceful Profits, Facebook group and learning little bits and pieces of your story.
[00:24:47] Chanelle: And it's so awesome to hear You know, where it's taking you and your journey and how it's all come together for you. And I love, it's always exciting to hear a success story and to [00:25:00] hear, Peaceful Profitsin the last two months as you're still ramping up, because it's going to take people, Peaceful Profitssome time to read the book and watch the masterclasses.
[00:25:09] Chanelle: And there's a lot more where that came from is what that tells me. So just kudos to youPeaceful Profits congratulations for putting all this together. It's amazing.
[00:25:19] Amber: Thank you. I appreciate that. HonestlyPeaceful Profits the program itself from Mike was so detailed. He had everything that you could ever imagine in there. And then being able to reach out to the specialized coaches for [00:25:30] support has just been incredible.
[00:25:31] Amber: Peaceful ProfitsI really just need someone to give me, point me in the direction, tell me what's right. Tell me what to change. And I can go and do that, but I've never had that person before. And I've also been really reluctant. Peaceful Profitsthis was actually the first. Coaching program. This is the first time I've ever had a coach ever in my whole business, because I've been reluctant to hire someone that knew everything.
[00:25:51] Amber: Peaceful ProfitsPeaceful Profitsand had built a business that I wanted to build, which was really important to me. When I looked at Mike's business, that's the business I want to have. He [00:26:00] has a very peaceful business. He has. Peaceful Profitsincredible team working for him, delivering his vision for him. And when I looked at him, I was like, Oh, you have the same, Peaceful Profitsethos in terms of business that I have.
[00:26:13] Amber: Like myPeaceful Profits course was called freedom funnels. His course is called Peaceful Profits. So I was like, Oh, we have an alignment there. We both think the same way. Peaceful ProfitsPeaceful Profitsand I just super appreciate, he has a lot of information on mindset, which as we've spoken about already was a big step for me to step into the CEO [00:26:30] role.
[00:26:30] Amber: Peaceful Profitsand yeah, the coaches have just been, they're so generous. They're so generous. Peaceful Profitslike Alex, the copy coach literally rewrites your copy. Like I was expecting him to be like this sentence sucks and this one needs to be changed, but he'll just get in there and do for you. And then the book writing coach was just incredible.
[00:26:49] Amber: Peaceful ProfitsThe support really isPeaceful Profits incredibly generous Peaceful ProfitsPeaceful Profitsand very on point, Peaceful ProfitsI've never been like, I don't think you're right there. I've always been like, Oh, that's [00:27:00] really good feedback.
[00:27:01] Chanelle: Oh, so good. Yeah. We have an amazing team here at Peaceful Profits for sure. So Peaceful ProfitsI just want to highlight what you said about when people are looking for someone to work with.
[00:27:12] Chanelle: Look for someone that is in that alignment in, in that way that they have the business that you want to have. That just makes sense. And I think that's really crucial. So to finish up a couple last questions. One is we've talked a little bit today about the success you've had with your book funnel. [00:27:30] Can you tell our audience the number one piece of advice that you would share with others who are working through that same process and want to put a book in their business?
[00:27:39] Amber: I think it's, I think it's exactly what we just spoke about. Find someone who's got the business that you want to have and invest in them. Either hire them as your coach, buy their dung for you, or sign up to one of their training programs. There are so many people out there that have had successful businesses.
[00:27:56] Amber: But they're running of their business is not how you want to run your business. And I [00:28:00] think, Peaceful ProfitsPeaceful ProfitsI think about a couple of the speakers that Mike has alluded to working with, they have these huge businesses, but they're, Peaceful Profitsthey have no time off. They're working 18 hour days. They work seven days a week.
[00:28:11] Amber: And so just be really careful about who you're investing in and does their life and their business look like how you want your life and business to look like.
[00:28:20] Chanelle: Yeah. Really good. And I love that piece there, their business and their life because both really matter. So that's great. Now, to finish up, [00:28:30] we would love to find out how we can hear more about you.
[00:28:33] Chanelle: Get your book, all of the things where should listeners go.
[00:28:37] Amber: For sure. Everyone needs to read my book, dream life, the creative entrepreneurs guide to amplifying your online business and creating your dream life is available at amberna. com slash dream. And if anyone wants us to build a world class online course, we have availability.
[00:28:51] Amber: We've got actually now have an Eight week wait list, which seems insane, but wePeaceful Profits have an eight week wait list and we're creating incredible courses in wildly diverse niches. [00:29:00] We've got a kid entrepreneurship course. We've got a discipline course. We have an animal massage course on at the moment. We've got a bunch of self love personal development courses.
[00:29:08] Amber: So if you want to have a chat, just go to amberrenae.com/call. Call there's more information on there. You can watch some video and look at some testimonials on there as well.
[00:29:18] Chanelle: So great. Okay. Thank you so much for that. Congratulations again on your success. I've loved hearing your story. Thank you everyone for being here and for listening and we'll see you next time.
[00:29:28] Chanelle: Bye.
