In this episode, Mike Shreeve of Peaceful Profits breaks down the myth that customer acquisition cost (CAC) is the ultimate lever for business growth. With honesty and clarity, he shares how—after 15 years in marketing—he’s shifted his focus from obsessing over CAC to maximizing lifetime value (LTV). If you're a coach, course creator, or entrepreneur relying on low-ticket or high-ticket funnels, this episode reveals the two KPIs that truly drive scalable, peaceful profitability. Learn how Peaceful Profits clients are multiplying revenue by simply adding the right offers and following up better, not by gambling on lower ad spend.

Whether you're curious about Peaceful Profits pricing, wondering if a Mike Shreeve coaching program is worth it, or looking to create your own Peaceful Profits funnel building system—this is the episode to bookmark.

In this revealing case study, Mike Shreeve breaks down the first year of launching a brand-new business and book funnel: 12,000+ books sold, $183 average lifetime value, and $2.2M in revenue—despite major media buying missteps.

You’ll learn why a funnel isn’t a business, how to thrive in jaded markets, the importance of writing a genuinely good book, and how high-quality sales calls differ from VSL funnels.

Packed with lessons on ads, lifetime value, scaling, and keeping fun at the core, this is essential for entrepreneurs exploring Peaceful Profits courses, Peaceful Profits services, and proven Peaceful Profits marketing strategies.

What if one hour of work outperformed your sales and marketing by 20:1?

In this episode, Mike Shreeve shares a simple offer-design exercise: define the outcome, find the “unlocking mechanism,” then speed that step up—often by partnering or changing delivery.

Expect clearer promises, higher margins, and easier sales. Ideal for founders exploring Peaceful Profits marketing strategies, Peaceful Profits coaching, and Peaceful Profits services to build truly irresistible offers.

Mike Shreeve breaks down short-term cash grabs vs. long-term brand building, including the powerful 15/85 rule (most revenue arrives after 90 days).

Learn why “say-anything” copy, bait-and-switch, and fake scarcity kill LTV—and what to do instead: nurture sequences, consistent content cadence, multi-offer sequencing, and trust-first messaging.

If you’re exploring Peaceful Profits marketing strategies, Peaceful Profits coaching, or Peaceful Profits services, this episode shows how to protect margins and grow lifetime value the calm, scalable way.

A tiny lift can create massive wins. In this bite-size episode, Mike Shreeve shows how a simple 0.2% improvement—from book buyer to backend offer—can unlock ~$800K in annual revenue.

Instead of chasing new funnels, focus on customer experience, micro-optimizations, and retention.

Perfect for entrepreneurs exploring Peaceful Profits marketing strategies, Peaceful Profits coaching, and scalable book-funnel growth without the chaos.

In this episode of the Peaceful Profits podcast, Mike Shreeve shares three foundational steps that will completely change the way you think about creating offers.

Too often, entrepreneurs focus on flashy marketing tactics while overlooking the real driver of sales: the offer itself.

Mike explains how to clarify who your offer is truly for (and whether that audience can sustain your business), what your offer actually delivers in terms of real outcomes, and why the offer exists in the first place.

Using practical analogies, case studies, and insights from his 14+ years of experience, Mike demonstrates how better offers attract better clients, command premium pricing, and make selling nearly effortless.

Whether you’re just starting out or running a multi-7-figure business, this episode will give you actionable tools to rethink and refine your offers so your marketing works with ease and your fulfillment actually delivers results worth talking about.

In this episode of the Peaceful Profits podcast, Mike Shreeve reveals the 5 to 1 Rule—a simple but powerful principle for scaling any business with less stress and more clarity. If you’ve ever felt stuck working on endless tasks that don’t actually grow your business, this rule will reframe your priorities.

The idea is simple: for every 1 hour spent on non-essential work, you (or your team) must invest 5 hours improving your most important KPIs (key performance indicators). Mike explains how this ratio transforms the 80/20 principle into a daily operating system, helping entrepreneurs avoid busywork and focus on the activities that really move revenue forward.

You’ll learn how to identify your top 3–5 KPIs, why strategy time often matters more than raw execution, and how to build a dashboard that keeps you oriented on what counts. Plus, Mike shares how this approach influences hiring decisions, streamlines team management, and restores peace of mind so you can run your company like a true CEO—not just an overworked freelancer.

Perfect for founders exploring Peaceful Profits coaching, Peaceful Profits case studies, and Mike Shreeve’s marketing strategies, this episode shows you how to apply the 5 to 1 Rule to simplify growth, improve margins, and make smarter decisions without the chaos.

In this Peaceful Profits episode, Mike Shreeve busts the biggest myths about high-ticket offers so you can decide—calmly and profitably—if they truly fit your business. You’ll learn why you don’t need high ticket to succeed (many thrive on low-ticket courses and memberships), and when high ticket does make sense: delivering outcomes that require more access, resources, and support than a $47 course can provide.

Mike separates fact from fiction: high-ticket buyers aren’t automatically “better,” high ticket doesn’t have to be sold on the phone, and premium pricing doesn’t mean bloated programs—less work for the client, faster outcomes can justify higher fees. He also explains why “obscene” prices aren’t required; it’s smarter to start at $2.5k–$10k, prove outcomes, then scale.

You’ll hear how well-designed high-ticket offers create bigger margins, fewer interactions to hit goals, and more sustainable delivery, while poorly designed ones just add stress. If you’re exploring Peaceful Profits coaching, Peaceful Profits services, or Mike Shreeve coaching to redesign your offer, this clear-eyed guide shows how to structure pricing, delivery, and sales (even via chat/email) to win in jaded markets—without hype. Expect practical, ethical Peaceful Profits marketing strategies, plus a reality check on whether high ticket is right for you now.

In this Peaceful Profits State of the Union (Part 2), Mike Shreeve maps out the big forces reshaping the help industry—and how to win despite them.

You’ll learn why inflation quietly reduces your buyers’ spending power (and what to do about it), how to splinter your flagship offer into smart, lower-friction price points without cannibalizing sales, and why continuity beats cash reserves when markets wobble.

Mike also shares Peaceful Profits marketing strategies for boosting client retention, shoring up vendor/team relationships before a storm, and “making hay while the sun shines.”

Most importantly, he explains why downturns often increase demand for real help—and how Peaceful Profits services, coaching, and training programs can position you as the trusted choice.

If you’ve wondered how to protect margins, keep LTV rising, and stay calm while others panic, this episode is your playbook.

In this 2021 mid-year State of the Union (Part 1), Mike Shreeve focuses on two seismic shifts in the help industry (coaches, freelancers, agencies, pros): (1) a flood of new providers sparked by remote work and layoffs, which overloads the market with copy-paste promises and commoditized services; and (2) rising traffic costs as organic reach withers across platforms.

Mike lays out how to build market power—becoming a “market of one” by differentiating your messaging, delivery, and especially your outcomes (faster, easier, more certain results; bundling outcomes; non-commoditized offers) to avoid racing to the bottom on price.

On the acquisition side, he explains why traditional lead magnets/webinars force you to “eat” ad costs—and why acquisition funnels (low-ticket front ends that break even or profit day one) are now essential for offsetting ads, filtering higher-quality buyers, and sending better signals to ad platforms (even post-iOS14).

If you want to stay profitable while competition surges and CPMs climb, this episode is your blueprint.

Mike Shreeve opens the books on a fresh acquisition funnel launched Jan 7, 2021: a book + audiobook + 2 trainings, 2 order bumps, 1 upsell, driven purely by cold Facebook ads. In 22 days it sold 804 books (~30–40/day while scaling), generated 48 booked calls (~5% so far; expects ~10% as buyers finish a 220-page/8-hour book and with the 15/85 rule long tail), and closed 11 high-ticket deals (23% close; target 40% after sales enablement and messaging tweaks).
Ad spend: $30,510. Front end revenue: $27,787 → ~$6k loss on the book funnel alone.
Back end revenue: pushes total revenue to $99,087, yielding $59,993 after-ad profit in three weeks—despite a front-end loss.
Key lessons:

• Treat the book as acquisition, not profit; the backend makes the model.

• Expect lagging KPIs (read time → call booking).

• Simple control math: ~1 high-ticket sale per 100 books.

• Priorities: (1) lift close rate toward 40% (biggest lever = +$60k vs. shaving $6k FE loss), (2) nudge AOV to break even on the front end (small pricing/bump/email tweaks), (3) scale traffic (add YouTube/affiliates; aim for $100k/month spend by recycling dollars: $1 in → $1 out → redeploy).
  Bottom line: a disciplined acquisition funnel plus a well-designed backend can go from $0 to ~$100k revenue and ~$60k profit in 3 weeks, with plenty of upside from sales process and spend scaling.

Mike Shreeve reframes hiring with battle-tested guardrails instead of clichés. His core message: don’t hire until your business is boringly predictable—clear systems, stable inputs, and measurable lag metrics (e.g., X cold emails → Y calls → Z sales).

New hires always add short-term chaos: output dips, your workload spikes (training, QA, documentation), and focus fragments. To survive that dip, bank three months of the new hire’s salary in advance so you remove desperation pressure and give the relationship a fair runway. Then, come armed with captured systems—simple screen recordings, call replays, and working examples—so you can onboard by “job shadow at scale,” set objective standards, and diagnose issues (“is it our process or the person?”).

He closes by noting exceptions (net-new roles need even longer runways), mindset shifts (you must be willing to help hires succeed), and the alternative: sometimes you don’t need people—you need to redesign the business to reduce chaos. Practical, sober, and very Peaceful Profits.

Mike Shreeve spotlights three counterintuitive red flags that your offer—not your ads or sales team—is choking growth.

1) You hate your clients. Marketing can’t sell an apple as an orange; your offer attracts the audience it was built for.

If you keep enrolling chaotic, cash-strapped, early-stage buyers, it’s because your offer was designed for them. Fix the offer design (who it’s for, the outcomes promised), not the copy.

2) You need volume to survive. Living on thin margins forces hype, discounts, and fulfillment shortcuts that damage reputation—the “price power circle” where low price → low value → weaker word-of-mouth → even lower price. Escape by redesigning the offer for fewer clients, higher value, higher price, and by creating a sequential offer path that solves the next problems success creates (e.g., front-end → $10k → $45k → ongoing), raising LTV so you can scale peacefully without chasing ever more transactions.

3) You struggle to get clients results. You’re only as good as the client allows you to be; qualifications and context matter. A great funnel is worthless without a viable back end; a weight-loss protocol differs for obese vs. stage-lean athletes. Start with the complete outcome clients actually want, price it so you can deliver it, and then market it. Repositioning alone can’t rescue an offer built for the wrong person or with missing pieces. Bottom line: most “marketing problems” are offer problems—fix the promise, the person it’s for, and the path that follows the first win.