Peaceful Profits Podcast Ep. 88 - How to Scale a Done-For-You Offer
Synopsis:
In this episode of the Peaceful Profits Podcast, Host Chanelle sits down with Callum Armstrong, founder of Paste & Publish, a content marketing coaching firm based in New Zealand.
Callum shares how he went through nine iterations of his offer inside the Foundations program—refining, testing, and evolving his coaching model into a streamlined, high-impact offer that’s now helping B2B service providers generate evergreen leads.
They talk about the emotional journey of pivoting from agency to coaching, reducing complexity, overcoming imposter syndrome, and why the best offers require fewer promises—but greater clarity.
A must-listen for anyone struggling with messy offers or trying to simplify their delivery without losing value.
Transcript:
Peaceful Profits Review: How to Scale a Done-For-You Offer
[00:00:00] Chanelle: Hello, Peaceful Profits nation. Chanelle here with an exciting client spotlight episode for you today. So today we are talking to our client Callum Armstrong. Callum, welcome to the podcast.
[00:00:11] Callum: Hey, thanks for having me. Yeah.
[00:00:12] Chanelle: Callum owns paste and publish, which is a content marketing coaching firm based in Aotearoa, New Zealand.
[00:00:20] Chanelle: They help B2B services to turn their blogs and content into 24 seven sales reps that generate an evergreen source of website visitors, email subscribers, and sales [00:00:30] leads. So I'm excited to dive in and part of as I did my research and homework on your business and on what you do. One of the things that really stood out to me is how many iterations of your offer that you've had.
[00:00:45] Chanelle: Now, when we have people come in, that's generally the first place that we start. We work on offers with them and we go through offers and sometimes People get frustrated if they have to rework their offer. But Callum, you said this, [00:01:00] you said we went through nine iterations of our offer over the last three months of the foundation's program, after about five to 10 iterations before joining Peaceful Profits.
[00:01:11] Chanelle: So that's a lot of variations of going through your offer. And the first thing I want to say to that is I just want to commend you for that, because that's hard to do. Every time you put your offer out there, it's like a little piece of you. And it's painful to do those iterations. And so I think a lot [00:01:30] of times people stay with the offer they have, so they don't have to go through that pain.
[00:01:35] Chanelle: Now, what was the process like for you of going through that many iterations?
[00:01:40] Callum: So I think before looking at the process, once I joined Peaceful Profits, I need to zoom out to the context of it. I've built various businesses over the years and one thing I've noticed in myself, but also in lots of other entrepreneurs is that we love action.
[00:01:55] Callum: We love results. We love getting stuff done. And it's really easy to half think an idea [00:02:00] through someone might come in and say, that's a great idea, which people love to say, and then just jumping straight into it. And before I joined, like I said, I did about five to 10 iterations of the offer myself and went all over the place.
[00:02:15] Callum: And when I came in, it was just so great to have a standing board cause your family and friends, they want to be nice to you and they're not. necessarily an expert in what you do or in creating offers. And so it's really easy to get into an echo chamber. So a lot of the initial [00:02:30] offer revisions were not necessarily going out and talking to customers, but thinking I've got something great.
[00:02:34] Callum: And then, Oh, but what if I had this in there, ballooning out. So once I joined Peaceful Profits, the foundations program, the process looked a bit like this. So I was welcomed aboard, introduced to my coach. I started watching the online. Materials that a series of videos and trainings and templates and various helpful resources using that we're encouraged to look at the five things that every great offer needs [00:03:00] and then making a first offer.
[00:03:02] Callum: And then we bring it to the live coaching calls. We get feedback from various team members at Peace for Profits. And then we go ahead and make a new offer. Later in the process, we also started having peer review, where we would review each other's offers with other students of the program, which I found super, super helpful.
[00:03:19] Callum: And then the last real cherry on the cake of doing it is that our coach mine is Zida in this case I could just bounce all these ideas off her and say, what about this? What about that? So of [00:03:30] course, going from one offer to the next iteration of it is quite a large leap. It might only be four hours of sitting at a screen typing stuff up, but it's all the thinking and all the questions and also the self, I don't want to say self doubt, but self, is this actually what I want to deliver behind the scenes and being able to just ask whenever a thought came up, put it into a chat with side of my coach and just say, what about this and to get Thank you.
[00:03:55] Callum: An honest, open, transparent answer that's, sincere back is, [00:04:00] I can't understate the value of that. So that's how the offer process worked. One thing I found really helpful, which I copied from another guy in the group, was I went through every single other person in the group's offer and I gave them feedback and reviewed it.
[00:04:13] Callum: I found after about looking at 20 plus offers I found so many holes in my own one, which was some of the other iterations. So yeah, I guess if I look at how it changed from the perspective of What might also look like [00:04:30] as a practitioner, I kept, of content marketing and marketing in general, I kept wanting to speak in terms of how we'll do it, but the how, not the what and not the why.
[00:04:40] Callum: And the jargon, to me, I said, I remember Margie, one of the coaches said to me, I said to her, Oh we'll increase your organic traffic to your website. She said what is organic traffic? Do you actually expect that your customers know what that means? And some of them will definitely, but.
[00:04:55] Callum: If I start talking in jargon, I isolate so much of the audience. So I think [00:05:00] bridging the knowledge gap between me and all the people, potential people in the audience was a big thing. And just that you want to talk in the lingo that you're talking, before this, I ran a marketing agency and I talked to marketing managers with teams and marketers, and you could talk about all the jargon and maybe speaking the same language, but it was definitely Kind of flipping it on the head.
[00:05:20] Callum: It was quite a shift in terms of moving to the coaching model.
[00:05:23] Chanelle: Yeah, that's such a good point and something that we really have to be aware of because we [00:05:30] almost don't realize sometimes that we are speaking in a certain lingo that not everyone is going to understand. And so being really aware of where our customers at are at, so we can meet them where we're at.
[00:05:44] Chanelle: I want to circle back to one thing you said, which I think is so So powerful. So I love this. You went through 20 other people's offers and gave them feedback. Okay. That's amazing. That speaks to, first of all you wanting to provide value just as a human being. I [00:06:00] think that's really powerful to do that for someone else, but then also, Tell me what you personally gained.
[00:06:08] Chanelle: Like what did that do for you looking at that many offers? You hinted that it helped your offer, but I want to get into specifics of how.
[00:06:18] Callum: Oh, that's a good question. Cause there's just so many insights and I'm thinking back to the specific things I noticed at the time. I think a big part of it was, Making sure [00:06:30] that our words are backed by substance and not, I don't want to say not fluff, but when we, when we create an offer as the business owner, the entrepreneur, we have so much passion about it.
[00:06:40] Callum: And so we should, if we're not passionate about it, why should anyone buy from us apart from, the numbers and details. But when I saw a lot of offers, there was somewhere that thought a lot about the foundations of what's the outcome that we're promising. What is, what is the problem the customer's facing?
[00:06:57] Callum: Is it that they're redirecting budget from something else? Is [00:07:00] there what, what's the no brainer? There was one person that was building an offer about helping people to raise investment funds and it was look, you can pay five to ten, you can pay 10k a month for someone to do it for you and you don't get this, and this, or you can pay us 15k and we'll just do the whole entire thing for you and you'll be ready to raise a few more million dollars.
[00:07:18] Callum: And I thought you can, you don't need any kind of fluff or fancy language on that because it's just so compelling. It's a no brainer.
[00:07:25] Chanelle: Yeah. If I was
[00:07:26] Callum: raising money in the market that they're in, I'd say, [00:07:30] yeah, why wouldn't, why would I try any other option? But I also noticed, People that were on the first version of their offer, that maybe it was the first offer they created, probably a lot better than my first offer, to be fair.
[00:07:39] Callum: Sometimes you can tell that the passion came through with a lot of words saying, this is my offer and a lot of I don't want to say complexity, but do you know what I mean? Really saying, but not talking about the underlying, why is this a complete no brainer and less words. And I think that really helped me to grow.
[00:07:56] Callum: Why are people buying it? Do they want a blog? Do they want to visit it? Do they [00:08:00] want to lead? Or do they actually just want their perfect customer to come to them in their sleep and yeah.
[00:08:04] Chanelle: Yeah. Oh, so good. I think you bring up an amazing point, which is so often we think that it's all about the hype and the way we're talking about it.
[00:08:14] Chanelle: And I do see this in offers a lot. Like it's amazing. It's, we use all these adjectives and all this. Try like fancy language when. Ultimately, an offer comes down to, does it solve the problem in a way that, like [00:08:30] you said, it's a no brainer. If you invest this small amount of money, you're going to end up with this huge amount of money.
[00:08:35] Chanelle: Okay, yeah, that's a no brainer. I want to do that. Easy, right? And creating an offer that has that same feel of oh, Yeah, that's just something I want doesn't need a bunch of hypey language in order to sell it. And that's why we spend so much time and that's why it's so valuable to go through so many iterations of your offer.
[00:08:58] Callum: And I think also if you're [00:09:00] in a one to one context, you're talking to someone in a meeting, there's always a little bit of, at least I've found there's a bit of politeness where you might talk about that Haipi language, but at the end of the day they're thinking what's in it for me and you're thinking how can I get The sale, right?
[00:09:16] Callum: Or are you the right fit for the sale in the first place? And in that in person context, you can get the body language, you can get the feedback, but online, like, where's the feedback? There's no feedback loop if people don't actually engage with your author. [00:09:30] So I think it's so much more important. Then any offline context, if you're building this coaching offer and you're talking to someone on the phone or you're posting it on social media, you really want to dial it in for the sake of your time and your audiences.
[00:09:45] Chanelle: Yeah. Yeah, definitely. Okay. So good. Now with all of this process that you've gone through and all of these different variations of your offer, how is your offer more compelling now than it used to be? What are some of the big [00:10:00] shifts you've made in your offer?
[00:10:01] Callum: Okay, so this is quite entertaining.
[00:10:05] Callum: The offer started off with I know how to do digital marketing. I'm going to teach you everything I know. And then this was before I was part of Peaceful Profits, which refined down to you need a good plan in place before you actually execute it. So we'll teach you how to make a plan. And then when I joined on board, I thought it's actually not the planning that people want.
[00:10:23] Callum: It's the execution. So we'll teach you how to write blogs. And then that evolved into it's not necessarily the blogging you want. [00:10:30] It's building your audience and getting people to your website. So then we focused on that. And then it was that's not actually, again, that's not what you want.
[00:10:36] Callum: It's, you want leads. So let's do a lead magnet. Get your email subscribed. And then that refined further down into actually you just want the source of customers, but you don't want all that complexity. So how can we cut all the fluff down to what's the most direct route to getting you to this outcome?
[00:10:52] Callum: And once you've got that outcome of predictable leads, you can obviously tack on other parts of your marketing and build your team around it. So if I look at, [00:11:00] About a week or two before I joined the program, I'd launched my first offer, which was the strategy one. And because we were saying, let's launch a winning strategy, it was quite a large amount of content and to make sure that people understood it properly, I was offering like two live sessions a week and a lot of other it was a very heavy offer to, to fulfill on the back end to be honest.
[00:11:21] Chanelle: Yeah. To
[00:11:22] Callum: put it simply. So comparing that to our new offer, evergreen leads turn your website into a 24 source of [00:11:30] customer getting machine it's got this content and videos to watch. So straight into do this. There's less templates that need to be used. Templates are helpful, but if you've got more templates, it's more work.
[00:11:41] Callum: Less work for customers, more directly focused on taking action and getting results, more enduring results through content created and promotions action. And the interesting insight is that when I was offering two live sessions per week, I thought this is great. They're getting so much value from me.
[00:11:55] Callum: But it was actually a bit too much to take in. And being able to just do one [00:12:00] or four life sessions a month, one per week, actually makes it more valuable for the customers and this work for me and quicker to the outcome. So everyone wins.
[00:12:07] Chanelle: Yeah. That's such a powerful shift because often we think as business owners, right?
[00:12:14] Chanelle: That if I give more, it's more value. And what I've just heard you say is the opposite of that. Like you. Your value is getting someone from point A to point B. That's the value. It's not if it takes an extra long time to get there. [00:12:30] That's not where the value comes in, right? And then it becomes, a more peaceful business for you.
[00:12:36] Chanelle: In a, is there anything else that you would say, you, you mentioned you've made, Less like you have less coaching, less templates. How else has your business become more peaceful in this transition?
[00:12:49] Callum: Firstly, to be honest, learning from Mike and how simple he makes these complex things, and then that being reflected throughout your team, it's been quite a good reminder [00:13:00] because when you're running a business and you've got a life and you've got other things going on you get really busy and it's easy to forget something that was state of all back in.
[00:13:07] Callum: And. I don't know about you, but I certainly like to pile on complexity in my mind. And so saying why are you doing this? What's going on? Just simplify. That's made it a lot more peaceful. And also I think this is part of a wider shift where I used to have an agency and I was managing, a headcount of people and it was all on service delivery and it wasn't really my place in the world.
[00:13:27] Callum: And I decided I want to be a coach, a few [00:13:30] years back and it's been a gradual shift, but. That shift of identity has been, you stabbing the duck with, is this me? Am I doing this right? Am I an imposter? I know my stuff. I know how to do it. I know how to teach people showing up and saying I am the coach, even though I'm doing a great job and got good results in coaching.
[00:13:48] Callum: It was quite scary. So I think almost just being in a community where people are doing this and it's not hyped up to be some complex ego driven thing, but it's actually just. Here's [00:14:00] the simple things you have to do now. Get good at them. I'd say that's the biggest thing is making it peaceful. Yeah, I'm not being paid to say this, but you guys are amazing.
[00:14:08] Callum: Really?
[00:14:08] Chanelle: We appreciate it anyway. Yes. Okay. That's so good. And. That's something I really haven't thought of in that way before, but it really is true that part of what takes away, it's very common to feel that imposter syndrome, right? We were like, I'm, I know it was for me when I decided I was a coach.
[00:14:28] Chanelle: I, [00:14:30] Before I ever got certified as a coach, I named myself a coach, right? I'm a coach now. And I started coaching later. I got certified. But there was that little moment, right? Where I'm like, I'm a coach. Does anyone, is anyone going to believe this? Is anyone, there's just those feelings that come up and.
[00:14:51] Chanelle: There is something very powerful about now being in a room, a virtual room, right in the Peaceful Profits room community, [00:15:00] where you are surrounded by other business owners and Hey, we're all doing this. I am in a space where I am recognized by my peers as a fellow business owner, as a fellow coach, and that just.
[00:15:12] Chanelle: Helps to increase that identity piece. And that's really important. I feel like that helps with everything that you do after, because you have that poise of, okay, this is who I am. This is who I hang out with. I'm in the Peaceful Profits club now.
[00:15:26] Callum: Yep. But also I think if one thing I've noticed, and [00:15:30] I've done bits of education and training and coaching and workshops before this and one thing I've noticed is that Engagement, I might put on this really confident face, but I go into it thinking, and do they really want to hear from me?
[00:15:42] Callum: Do I actually have any value to add? I know my stuff, but you think what if they know more? What if they know something? I don't know. And every single time I've showed up, people just want to get to the outcome. They just want some help. They just want to get results. And they just sincerely looking to get better.
[00:15:58] Callum: And and it doesn't matter if you've [00:16:00] coached for two years or 20 years, or if you're just a friend helping them out, it's always appreciated. And for, and I think that's a big part of it is just. I might see people get results from teaching them and get fulfillment out of it.
[00:16:12] Callum: But then, the next day you show up and think, am I really a coach? So I think it is a gradual process, but yeah, getting coaches watching this that are on the earlier stages of their journey, just know it's. You're not alone in that respect.
[00:16:24] Chanelle: Definitely. Definitely. And it does keep coming up at every new level you grow to, it comes up [00:16:30] again, and it's something you continue to work through.
[00:16:33] Chanelle: So yes, I appreciate that. And I'm sure our listeners do too. I was
[00:16:37] Callum: just going to, a few minutes ago, you mentioned How we like to deliver way too much content and teach people everything we know and it just reminded me of something that Margie, one of our coaches said that, we all want to back the truck up and tilt the truck and just dump all of the stuff in the back of the truck onto people, but really they just want one thing out of that truck.
[00:16:55] Callum: I don't know if you want to keep that kind of that, but I just thought that was, no, I love it. I love [00:17:00] that visual. I think that's so powerful. I'm Margie. So wise. She's the best, but that is helpful to think of too. And it's just such a good, powerful reminder. So as you're creating content, wait, Am I dumping the whole truck or am I just giving a little piece that people want?
[00:17:16] Chanelle: Now I wanted to, one of the things that you had said about your offer, I want to read this. You said refining the outcome has allowed us to cut back the volume of training materials in the course, making it easier for clients to consume [00:17:30] and action. And we talked about this idea of simplifying. We talked about, how it has improved.
[00:17:39] Chanelle: Your outcome for your client. But I want to talk about this idea of the fear here, because there is often a fear that if I give less, if I don't dump the whole truck on them if I don't do that whole thing, I won't be valuable enough as a coach, or I won't be giving them everything that they need.
[00:17:58] Chanelle: So why was [00:18:00] that not the case for you? How are you able to just pick what they needed from the truck rather than dump the whole truck? I
[00:18:08] Callum: think it was the case for me, actually. I think I was really fearful of not doing it. When you previously I was billing my services by the hour and saying, let's get to this outcome.
[00:18:20] Callum: It might be a month, the retainer with allowance. And so you look at it and going from that to here's the outcome, here's the training and modules you need, here's the live [00:18:30] sessions and you can message me anytime or whatever your structure of your author is a huge shift. It's not just a little change.
[00:18:35] Callum: It's a complete change in how you run your business. And yeah, I think thinking like you can think the outcome is worth this much to you and we're only charging this fraction of it, but then On the other hand, there's also that fear. What is a live session and some videos really worth? And yeah, I guess that was the case with me.
[00:18:55] Callum: And again, like being in the Peaceful Profits community and being reminded 10, [00:19:00] 20 times, like you don't have to give all this stuff, just give enough for them to get to their outcome. And you can make another offer for them to get to the next outcome. If you try and offer four outcomes and one offer, you're going to overwhelm yourself and you're probably going to annoy your customer.
[00:19:14] Callum: Yeah. And confuse them. So just chill out and you've got time and remember if you do that, then they can get started with you and trust you and get results with you. And then they can move to the next outcome. So I don't know if that answers your question at all, but it
[00:19:29] Chanelle: [00:19:30] does. What I'm hearing here is it was scary.
[00:19:32] Chanelle: And I think that's a powerful thing to hear too, because it was scary to do it, but you did it anyway. You trusted in the process. And I think the best teachers. are people who know how to learn and implement, right? We learn, we implement, and then we're able to teach. And I think that's really powerful, take in everything and apply it.
[00:19:53] Chanelle: And then we're able to go forward and be ready to teach what we've learned. So I think that's really great [00:20:00] now.
[00:20:00] Callum: I was just going to say, I think when you buy coaching and this is something I've only really understood recently is that you're actually, you're not buying people's successes, you're buying their mistakes.
[00:20:11] Callum: I had a student this morning that I was working with and she said, Oh, look, last year changed my, so much about what I do at work and you've taught me so much and I said no I just help you to learn it faster because if I wasn't here, you still would have learned that it just would have taken longer and you would have just gone down more dead ends that you've [00:20:30] avoided.
[00:20:30] Callum: And yeah, so I think that's really important to keep in mind too, is that. When you're buying coaching, what are you actually buying? Are you buying information? Are you buying an outcome? Or are you buying the quickest course of the outcome by just avoiding all those mistakes? Because if you're persistent enough, you're gonna get there.
[00:20:46] Callum: You're just going to have a lot of hassles along the way that you can pay to get rid of.
[00:20:50] Chanelle: So good. I haven't heard it said that way before, but I love it. You're not buying their successes. You're buying their mistakes and you're helping them avoid the mistakes that [00:21:00] you've made. And that's so true and so powerful.
[00:21:03] Chanelle: And it's really As business owners, it like take heart guys, because if you have mistakes, that means that you are ready to do something great and help someone avoid those. Because often we think I can only be really successful. I can only have this really great business if I have this amazing success.
[00:21:22] Chanelle: And often, if we look at it the other way okay, I've made these mistakes. And it's gotten me further along the [00:21:30] path and then help someone avoid those mistakes. That's so cool. Yeah.
[00:21:34] Callum: Funny you mentioned that actually, because the other day I was watching a video that Mike published on YouTube to help you plan and get success in 2024.
[00:21:44] Callum: It was a really long loom video, probably close to two hours at first. I'm not going to watch this, but I started watching and really glad I did in the One of the areas is reflecting on the last year and saying what does success mean? What does it look like in the coming year? [00:22:00] But then looking back at last year, where did I mess up last year?
[00:22:03] Callum: Like what did I completely bomb it? And where did I excel last year? Where did I win? What, where did I go? And I think one of the big realizations I've found just in the last few days from this is that we as entrepreneurs, And maybe it's just me, but I'm sure other people that are like this tend to make a mistake or make a win and go, okay that just happened.
[00:22:23] Callum: Let's just move on to the next the next thing. What's the next priority? And quite often, if we don't acknowledge and distill the [00:22:30] takeaways from our wins and losses we carry them into the next thing. Period. And then we amplify our things we're good at, and sometimes that can tip our balance and we ignore our losses and keep, Oh, sorry, our mistakes.
[00:22:42] Callum: And we keep making them. And so I think it's just really good to, to just to acknowledge thanks to me for making that mistake because now I can learn it and I'm sure I'm not going to make it again if I actually acknowledge it. So yeah, definitely. If you're thinking about your plans at the moment, that's an awesome video, by the way.
[00:22:58] Chanelle: Yeah, be called [00:23:00] best year ever. No, that's such a good learning from that. There's a quote that says something like, mistakes are repeated until learned from, right? And that's that idea that it's going to keep coming up in your life and, or your business in this case, until you take it in, until you learn from it, acknowledge it, process it, and then you're able to take the lesson and move on.
[00:23:21] Chanelle: So that's so good. Now to finish off I'd love to hear your advice. So what advice would you give to [00:23:30] others who are in that messy middle process of putting their offer down on paper, maybe getting feedback that it's not quite there and having to redo it and going through that whole process of offer creation?
[00:23:47] Callum: That's a really good question. I think in answering that, I'd assume that if you're creating your offer, you're a small business. It might just be you or you an assistant or a few other people. You're not a big company with teams [00:24:00] of staff and overhead payroll budgets to meet right at this stage. If that's the case, I'd say your offer is quite tied to who you are, your identity, what you do and what you show up as.
[00:24:11] Callum: And I think it's really easy to get into the nitty gritty of, oh, there's a customer problem, I'll make an offer. And I guess I'll show up every week for the next year to coach that. I'm sure. Cool. You really want to make sure that what you create now, you're still going to be keen to do, or you've got the results to have a team in [00:24:30] place in years to come.
[00:24:31] Callum: Otherwise, is it really worth putting the time in now? So I'd say zoom out. Zoom out again, and then zoom out again. Ask yourself, why am I doing this business? Like, why am I showing up to this, taking all this risk, having this on my mind after hours? Why am I doing these things instead of getting a job where I get an easy paycheck and I can go home?
[00:24:50] Callum: Why am I taking that risk? And putting myself through that. Secondly, am I serving the right people or should my audience be different? We were quite lucky in that I put a lot of [00:25:00] thought into who we were targeting before we came into the program. But I think it's a good question to ask is, am I just targeting anyone that would give me a dollar?
[00:25:07] Callum: Am I just targeting, say, Let's imagine I was doing coaching for online sellers. Am I targeting just people that sell stuff on the internet? Is it six to seven figure sellers based in the United States that are selling car parts at a premium rate? Okay, then I've got, it's probably a bit too niche, but it's much easier to say that audience I can help.
[00:25:26] Callum: But why are you choosing that audience? Like, why do you actually [00:25:30] want to serve that audience? And are you still going to want to serve that audience in a year's time? If not, maybe you should reconsider who you're targeting. And Is this actually the pain point? I think this is the biggest one is this actually the pain point they want me to solve them with?
[00:25:44] Callum: What's the larger outcome they're looking for? And should I reach that larger outcome? Should I solve that larger outcome now? Or is there a tangible smaller outcome that gets to that larger outcome that I can package up into an offer to get them started? It's just so easy to get stuck into the how do I do it?
[00:25:59] Callum: So [00:26:00] tempting but getting the why right is. So important and that becomes by sorry that starts by asking the right questions. So yeah, I just say I think foundations is a really good way of putting the Peaceful Profits program because it literally is about getting the foundations right so that you're building your house on a solid rather than a shaky basis.
[00:26:20] Callum: Yeah.
[00:26:21] Chanelle: Yeah. Oh, I love those questions that you posed. And for listeners, if you didn't write those down, go back, relisten, write [00:26:30] those down and take the time to, to answer those questions for yourself, because those are really powerful. And when you get to the heart of those, your offer is going to be so much better, so much stronger.
[00:26:41] Chanelle: It's going to do what you want it to do. It's going to sell all of those things. So that was really good advice. I would love for you to tell people. where they can find you, where they can learn more about what you do in your business.
[00:26:54] Callum: Oh, thank you. So pastepublished. com is our website, [00:27:00] www.
[00:27:01] Callum: pastepublished. com, or I'm pretty active on LinkedIn, so feel free to find me on LinkedIn and connect. Our coaching program is focused on B2B services in particular, typically the smaller ones that have been doing a great job for clients and they love them, they're getting referrals and that's going but they don't have any real online way of succeeding and yeah, basically turning that website into a consistent source of customers.
[00:27:24] Callum: So yeah, but lastly thanks again for having me here. I was just saying [00:27:30] to you before the call that I've been watching so many of these https: otter. ai Podcasts with you and with your audience and guests and just learned so much. And it's quite funny to be on the other side of it. Yeah, just really appreciate the opportunity to be here and yeah, people got something out of it.
[00:27:43] Chanelle: Yeah. I'm sure they did. I know I did, and we appreciate you being here and. Sharing all the things that you've learned. And for listeners, Callum has mentioned today, the foundations program. If you are newer to business, if you're getting started, and like Callum mentioned, want to really [00:28:00] build your business on a strong foundation, that's a great program to check out.
[00:28:03] Chanelle: You can do that at PeacefulProfits.com/call. Get all the details there. Thank you again, Callum, for being here and thanks everyone for listening. Bye.
