Peaceful Profits Podcast Ep. 50 - How Doing Less Can Help Your Business Scale
Synopsis:
Katie Bell, a physiotherapist turned business coach, reveals how Peaceful Profits helped her break free from burnout and create a truly scalable business.
In this inspiring interview, Katie shares how she went from being stuck in an exhausting cycle of discovery calls to designing a focused, efficient program that delivers real results—without cloning herself.
If you’re a high-achiever trying to do it all, this episode offers practical insights on how doing less (the right way) can help you scale faster and with more joy.
Whether you’re deep in the health and wellness industry or simply feeling overwhelmed by your own business, this honest and motivating conversation will show you how the right strategy—and the right coaching—can change everything.
Transcript:
Peaceful Profits Review: How Doing Less Can Help Your Business Scale
[00:00:00] Ros: Hello there. Peaceful Profits Nation. It is Ros Place here with an exciting client spotlight interview for you today. Today we're talking to our client, Katie Bell. Katie helps business owners in the health and wellness industry create more time, money, and freedom by teaching them the four foundational pillars they need to go from overwhelm to clarity.
[00:00:26] Ros: Welcome Katie.
[00:00:28] Katie: Hi, Ros.
[00:00:29] Ros: [00:00:30] Thank you so much for being here. I'm really excited to talk with you about your journey. And there's one key experience that you've had that I know is really gonna help our audience. So Katie, if you would start by telling our audience about some of the challenges that you were facing in your business in the past.
[00:00:50] Katie: Yeah, sure. So as I help health and wellness business owners who are overwhelmed, who are exhausted, who are frustrated, who are probably at the point of burnout. And I was [00:01:00] reflecting on that when you said that, thinking that was actually me, in, in this online world that we're in I run a bricks and mortar business.
[00:01:08] Katie: I'm a physiotherapist by trade. And then I I decided to launch my online coaching program. Just as COVID hit probably the best and the worst time at the same in, in the same breath. But it threw me into a world where I, the bricks and mortar marketing, the bricks and mortar finance.
[00:01:27] Katie: Strategy. I knew that I'd been running that business [00:01:30] successfully. We were making good money. It was, it, it was doing great. Had lots of challenges, but it was good. And then I moved into the online world because my passion is helping other people. I don't think any health and wellness professionals should go into their into their business without the support of somebody who's been there, somebody who's done it.
[00:01:46] Katie: Somebody who's walked the walk, taught the talk, and can just guide them and direct them and not feel like they're completely alone. It is one of the biggest things that's lacking in our education system. When people, trained to be a physio or an osteopath or a chiropractor or a [00:02:00] massage therapist, they don't get the skills within that training on how to run their own business.
[00:02:05] Katie: They're expected to figure it out. So I came into it and for the first two years we, we did quite. Because of COVID. It was a sort of strange time. I launched my a members area with an online curriculum and then we just hit this kind of stagnation of growth really. And whoever I spoke to and whatever I reached out to, it didn't really fit.
[00:02:25] Katie: It didn't really feel right. It wasn't really, it didn't align with my values. And I [00:02:30] got introduced to Peaceful Profits. Through a connection actually through a mindset coach that I have in Canada which is completely random. And he introduced me to to Peaceful Profits. And that's where the journey started really.
[00:02:42] Katie: So I, I guess I was that person at the beginning that was almost at the point where you are thinking, is this ever gonna work? Is this, is it just I'm not the right person for online? How do I get to learn the skills to move this business forwards? I'm sick of doing discovery call after discovery call.
[00:02:59] Katie: [00:03:00] After discovery call. Conversion rates are a lot lower when you're doing that level of conversion, discovery call. So I was tired, I was frustrated. I was bored. I was thinking there's gotta be a better way around this. I knew I needed to get backend stuff right on my funnel to allow us to grow.
[00:03:16] Katie: I don't want to grow the business with me doing all the fulfillment and me doing all of the everything. So yeah, I feel like I was trying to progress from my own brain if that makes sense. And my brain was at capacity. I was like, I just don't know what to do [00:03:30] next. I was reading the books, I was listening to things online and it just, I was struggling I guess.
[00:03:36] Katie: And that's when I got introduced to Peaceful Profits and that's where the journey started really.
[00:03:41] Ros: Oh, that's fantastic. Thanks for sharing that. And I think that a lot of business owners can really relate to what you say about, getting to a point where you're exhausted and you are looking for an answer and nothing quite fits.
[00:03:54] Ros: And it's wonderful that Yeah, that you found that solution. So that's fantastic. And also with your [00:04:00] coaching, with your program, the fact that you have an empathy and an understanding of. The challenges. That's priceless, isn't it? That's fantastic. So what do you think has been the biggest change in your business in recent times since you've begun this process?
[00:04:17] Katie: To name one would be difficult, but I guess the biggest change is, a fundamental, really a fundamental which you think, going into it and actually realize you don't know at all is [00:04:30] really deciding who it is you work with and what you do for them. And I went into it.
[00:04:38] Katie: I felt like I knew but it got clearer and clearer as I worked through the program and the stages. Actually, I was still being too broad. I was still not being specific enough. And the clearer I got, the more of that dictated how my program adapted and changed. So we consolidated it quite a lot.
[00:04:56] Katie: We got rid of quite a lot of stuff. I added things to it. A lot [00:05:00] of stuff that I added that I'd learned from the teaching on the program as well, which was amazing. So I guess I've, I started it with a 12 module coaching program. I finished it with a four module coaching program. And I totally re hashed almost the structure of it because I became very clear about if you wanna work with us on our entry level program, or what we call our flywheel method, you are gonna get this, and this.
[00:05:23] Katie: And it was that, it was having that specificity, which. Allowed me to then create the content, which allowed me [00:05:30] to be better on my discovery calls. It allows me to be clearer in my website, in my ad copy, in my Facebook group that has now, been launched as a result of what we're actually doing and why we're doing it.
[00:05:42] Katie: So I, I came into it thinking I was gonna write a book or like I needed to write a book. That's just another thing I needed to do because somebody else was doing it. But actually what I needed to do was get a lot clearer on some fundamentals in the business.
[00:05:55] Ros: Yeah. So I think what I'm hearing from you there is that specificity of.
[00:05:59] Ros: [00:06:00] Client, target audience and specificity of outcome, what you were delivering has been correct. You've discovered. That's fantastic. Yeah. You know something I noticed, I really noticed, you touched on it a little bit here, but something that I really noticed about your journey was once you realized how to increase your ability to help more clients in even better ways through your programs.
[00:06:23] Ros: Without cloning yourself, something changed. Can you tell our audience a little bit about [00:06:30] that?
[00:06:30] Katie: Yeah, so I I guess probably people listening to this podcast will resonate. I I'm a high achiever. I am probably a control freak. I am a 10 out of 10, but I think I'm a seven out of 10. But really, I'm not, I'm all about everything's got to be great.
[00:06:46] Katie: I work at Emily Miles an hour. I think I can do everything and I can do most things I would like to say. I think I can do most things. Yeah. But they just got to this level that I was like, this is, if I'm looking at, if this is my [00:07:00] goal getting really clear on actually what I wanted out of the business and I.
[00:07:06] Katie: And actually learning that. I love group coaching. Absolutely. I'm in my element when I'm in the front of a group, big group. If it's live or online. I love that. Uplifting energy. I love, I'm drawing people in. I've got a great neck of remembering names and things about people. But actually I realized I don't like as much the one-to-one element to it, so I'm like why do you have one-to-one elements in the business if [00:07:30] you don't, if you don't like that?
[00:07:31] Katie: Is that something that you still need? Yes. Okay. I think it is. That's what makes us different. So therefore I needed coaches. I need people that could fulfill that, that those aspects of the program. So we're prepared for growth and I think, there's a fantastic book out there called Who Not How by Don Sullivan.
[00:07:46] Katie: And then he talks about, you the, your business growth will be dictated on who you've got around you, not just finding out the how's all the time. So it was, for me, I wanted to know how I was gonna write this book, but it was also a case [00:08:00] of I need training that I can give to my marketing person and say, can you just do whatever that says there?
[00:08:05] Katie: Because that is not my bag and I've got no interest actually in learning about it. But, through the really step by step guidance you can then you can do that. You can bring people in, you can do elements of your book writing or your content creation or whatever it is. It doesn't always have to be you.
[00:08:22] Katie: And that's a work in progress. I always still think. Sometimes I could do it twice as fast, but that's just me being me, that was [00:08:30] just me being a control freak. So I think realizing and going through the process of how you want to, if you have more people coming in through the front end of your funnel, what Michael's great at doing is really establishing that the backend of your funnel is set up for that, so that you don't then get in a position where you are absolutely.
[00:08:50] Katie: Wiped out because you're trying to fulfill too many one-to-ones or too many group calls, or you're trying to check too much work or, whatever that is. So it's about trying to bring the [00:09:00] key fundamentals in of who you wanna work with, what outcomes you're gonna deliver for those people, but then how are you gonna do it in a way that means you don't have to go and clone yourself or grow two heads and forearms and, just be working all the time.
[00:09:16] Katie: Yeah, I think that's a really important thing that came out of the program as well.
[00:09:20] Ros: Yeah, I really remember that. And it's also, as you've said, it's looking at how you can scale and through that, discovering sometimes a way of [00:09:30] working that you prefer, like you described with the group coaching.
[00:09:32] Ros: You love it. You, it's what you,
[00:09:34] Katie: yeah. Yeah. And I think the, there's a great stage in the program, which is mapping out roadblocks and solving problems creatively. And it's really influential because it makes you think of ways you can solve your client's problems without it being you at the other end all the time.
[00:09:54] Katie: So the way that they submit work now has changed the way that they ask questions has changed. So [00:10:00] I've got much better boundaries in place, and it's all these small things that ultimately allow your program then to scale. Which. When you start, you think you're doing this to write a book and then you've got all of these other great takeaways along the way.
[00:10:15] Ros: Exactly. But when you like, when you are happy in your business, when you scale and when you work with people in the way that you want to and you can help more people, everybody benefits your clients benefit, you benefit. It's something that is positive for everybody, isn't it?
[00:10:29] Katie: Yeah, absolutely. [00:10:30] Yeah.
[00:10:30] Ros: That's fantastic.
[00:10:32] Ros: What do you think has been your biggest win? If you could think of one thing that's your biggest win from this whole process what would it be?
Biggest win. I think it would be,
[00:10:50] Katie: I think it would be changing the backend of the funnel. I think it would be. If I'd not gone through this process, I probably would still be trying to deliver something that was not [00:11:00] set up for scale or growth and not or not actually serving my clients in the best possible way.
[00:11:06] Katie: So I think that's probably been my biggest takeaway from it all. And the book is a work in progress and actually things have all lined themselves up to allow that to happen in a. In a much more streamlined way. And it's funny how that kind of happens and it is all always frustrating because you think you should be doing it quicker.
[00:11:26] Katie: You think you should be doing it in week one. And you just have to trust the [00:11:30] process and follow the process and take what you need from it. 'cause there's so much to learn and. One of the stages talks about setting up a private member's Facebook group, and I'm sure lots of people listening to this podcast have got one.
[00:11:43] Katie: But actually the work it takes to set one of those up to, to gain traction in those, to get yourself out there, to be continually posting, using Facebook Lives, free workshops, whatever it is that you're gonna do to. That's the source where people are going to, and that in [00:12:00] itself takes weeks and weeks.
[00:12:01] Katie: So you've gotta give yourself that time. You've gotta give, be patient with, this is not just a, let's teach you what to do. This is like an implementation process as well. And implementation takes time in your business,
[00:12:13] Ros: it really does. Implementation. And I think I remember you saying that the Facebook training side of the program was really great to hand over to a member of your team so they could just focus on that.
[00:12:23] Katie: Yeah, absolutely. That's again, something that like I know I thought it needed to be me. It definitely doesn't need to be me. And [00:12:30] even now, again, it's always a work in progress for us, but it is now. We have, because of the training, we have a welcome email or a welcome message and my VA just lets people in through these questions that you told us to set up and she manages that whole onboarding side of things.
[00:12:45] Katie: And then I can just be present in the group as a coach. And as the CEO and not be the person that's looking like I'm being the administrator as well, which there's nothing wrong with that, but it's making the best use of your time. So I think, you can, there's a lot of stuff you can [00:13:00] pass over to the right people.
[00:13:01] Ros: Definitely. And it's like you were saying to me before we came on today. Great things have started to happen. You've got more time, so it means you've got events that you're running, you are gonna set up a podcast.
Yeah. It
[00:13:12] Ros: gives you, puts you in a position where you can do the things that you are really great at and that you are Yeah, absolutely.
[00:13:20] Katie: That's, and I think that for any business owner who feels like that's spinning loads of plates and who are. Feeling like you are the only one having to do all elements of the business, but you're [00:13:30] doing all the elements only from your own brain and only what you know. And if we it, if we knew it all already, we'd all be millionaires and we'd all be, on a beach sipping a pina colada or whatever you wanna do with your million pounds.
[00:13:41] Katie: But we're not, and that's because we this stuff we just don't know. We don't know yet. And that's when you need to go out and reach out to people that do know the stuff.
[00:13:49] Ros: Definitely. And I think, a lot of business owners will be able to relate to that feeling of, I know I've got something great.
[00:13:56] Ros: People tell me it's great. Everyone that's in this program [00:14:00] loves it, so why is it not selling?
[00:14:03] Katie: Yeah. And it is just. It will be a mixture of reasons, but you probably, because you are spending your time on the wrong things. You don't, you're not really a hundred percent sure of who it is that you really wanna work with.
[00:14:15] Katie: 'cause you're so afraid of losing, other people because you're not making enough sales anyway. So you may as well in your own head you think I'll just, I'll sell to everybody. And that doesn't work. And you are not super clear on the outcome of what you're gonna deliver to those clients.
[00:14:29] Katie: [00:14:30] So the client doesn't know why they're gonna work with you. And then the how behind how you actually facilitate what you told them the outcomes are gonna be, is not probably set up in the right way. So there'll be loads of reasons why it, you, it feels like it's just hard work. But it also feels like it's hard work often because we're trying to do parts of the business that aren't in our zone of genius.
[00:14:51] Katie: Yeah. And the quicker we can offload those the better.
[00:14:55] Ros: Definitely, I a hundred percent agree with you. So this is [00:15:00] my favorite part of the Spotlight episode, and this is where I'm asking you if you can tell our audience what's the one piece of advice that you would give them to help them to understand how they can move through the process that they're in at the moment of growing their business?
[00:15:20] Ros: What would be your one piece of advice, Katie?
My one piece of advice,
[00:15:29] Katie: I like [00:15:30] to just have 10 seconds think about this because I don't wanna just give a random rubbish bit of advice.
Thinking about
My one piece of advice would be
the stuff that, that you, there's stuff that you know.
[00:15:52] Katie: There's stuff that you know that you don't know, but there's all that stuff out there that you don't even know. You don't know yet. [00:16:00] And if you are a business owner that's listening to this I know I should be doing this and I know I should be doing that, and I know you know, but I don't know how to do that and I dunno how to do this.
[00:16:13] Katie: Just imagine all the stuff out there that you don't know, you don't even know yet. And if you. Continue to try and create and grow and scale from only things that, it's gonna be really slow and it's gonna be really painful and it's gonna take [00:16:30] a lot of energy and a lot of money and a lot of time.
[00:16:33] Katie: And actually the biggest investment is. You recognizing that there are people out there that know an enormous amount of stuff that you don't even know that you dunno yet. And invest in yourself. Take the opportunity, take the chance. Make sure it aligns with you and your business. And then just go for it and follow the process and throw yourself into it and, re reap the rewards.
[00:16:57] Ros: That's, I'm glad, so glad you took your 10 [00:17:00] seconds and that was cool. Come up with that in 10 seconds. But I agree. It's you know what, and you know what you don't know, but you don't know what you don't know. And that's, yeah. It's tip of the iceberg, isn't it? Knowing that. Yeah.
[00:17:11] Katie: And I tell my own clients this, if I wanted to, I don't know, learn how to play tennis, I would probably go and get a tennis coach.
[00:17:21] Katie: Because it would take me forever to watch YouTube and Google like the serve and how I'm meant to be doing it and then put it in [00:17:30] place and how you get that feedback. And so you'd probably go and get a tennis coach. If I wanted to learn how to run a marathon in under four hours, I'd probably go and get a running coach.
[00:17:39] Katie: And it's exactly the same. If I want to know how to scale my business, I need to go and find somebody who has done that before.
[00:17:45] Katie: In the right marketplace, in the whatever, it is got to work for you and your business. But we I find it mind blowing that as business owners we struggle for so long on our own.
[00:17:57] Katie: And we don't need to, we don't need to [00:18:00] because we're too led by fear and we're not led by the well actually, or the benefit of having somebody that's done it before can give you, so I would say get out of your own way. And go for it.
[00:18:13] Ros: Oh, that's lovely, Katie. Yeah, absolutely. Get out of your own way and go for it and yeah, struggle on.
[00:18:20] Ros: You don't need to.
[00:18:21] Katie: That's fantastic. Thank
[00:18:23] Ros: you so much. It's really wonderful advice. Thank you so much for that, Katie. Now to wrap up this episode, please tell us [00:18:30] where can our listeners find out about you and where you are, what you are up to.
[00:18:34] Katie: We I guess two places you can go on our website, which is ww thrive business coaching.com.
[00:18:41] Katie: There's lots of information on there about our programs testimonials and success stories from our clients. Lots of the about our events that are coming up. And we've got a big free resources section so you can get access to lots of webinars and workshops on there. Or come and join us in our in our Facebook group, which is Grow Your Clinic.
[00:18:59] Katie: Or [00:19:00] studio and find us on Facebook. Come into the group. We just have asked you to answer a few, three quick questions so we can grant you access to it. But in there we've got stacks of great content, great resources. You get to ask the coaches directly questions if you need to. We've just finished a really successful recession super session series, which is all about how to get more clients in your health and wellness business right now, how you work through the economic changes, particularly in our marketplace.
[00:19:27] Katie: Right now what you can do about it. I'd love to see [00:19:30] you in, in either of those places.
[00:19:32] Ros: That's wonderful. Thank you so much, Katie. It's been a real pleasure to connect with you again, and on behalf of the whole Peaceful Profits team, we wish you continued growth and wonderful success.
[00:19:45] Katie: Oh, thank you Ros, and thanks for having me today.
[00:19:48] Ros: You are welcome.