Peaceful Profits Podcast Ep. 75 - Turning a 1:1 In-Person Service Into an Online Program That Serves Many
Synopsis:
In this inspiring episode of the Peaceful Profits Podcast, Chanelle interviews Amanda Plevell, a board-certified natural health practitioner and PhD in natural medicine. Amanda shares her incredible journey from being wheelchair-bound due to a medically caused condition to building a thriving clinic and, eventually, a scalable online program called Hidden Health Clues.
Amanda dives deep into how she transitioned from a 1:1, in-person model to a powerful group coaching offer that helps people identify subclinical health issues that don’t show up in traditional lab work. She explains how Peaceful Profits helped her organize her expertise, empower her team, reduce her work hours, triple revenue, and fulfill her purpose—all while delivering transformational outcomes to clients.
This episode is a must-listen for service providers looking to scale with integrity, build systems that free up time, and step fully into their calling.
Transcript:
Peaceful Profits Review: Turning a 1:1 In-Person Service Into an Online Program That Serves Many
[00:00:00] Chanelle: Hello, Peaceful Profits Nation. Chanel here with an exciting client Spotlight episode for you today. So today we're welcoming to the podcast, Amanda pll. Amanda, welcome. Hi. Thank you, Chanel. Thank you for having me. We are excited to have you and to learn more about your business. So Amanda Plevell is a board certified natural health practitioner and clinical nutritionist with a PhD in natural medicine specializing in trauma nutrition.
[00:00:26] Chanelle: She helps people that are sick and tired with symptoms and [00:00:30] possibly no answers. Learn the tools to identify hidden factors to help themselves. Find answers, feel better, reduce symptoms, and enjoy a greater purpose in life. What a powerful mission that is. I love it.
[00:00:43] Amanda: It has been a, yeah, it's very, obviously it's close to my heart or it would never have
[00:00:48] Chanelle: been created, so Yeah.
[00:00:50] Chanelle: I'm very curious what led you down that road to serve that specific niche?
[00:00:56] Amanda: Yeah. I think that what's true of any natural health practitioner [00:01:00] is where conventional systems weren't meeting the need. It was my own journey and I was in dire straits and I had a need to figure out, it was, I actually had medical iatrogenesis, which is a medically caused health problem, and I was actually in a wheelchair.
[00:01:15] Amanda: We thought that was gonna be a permanent thing. And so we were making changes in life, changes to our house and then. I relied on the knowledge I had gotten so far, and then I just kept learning and I had great changeover [00:01:30] in my own health, and it was just, I kept learning for me, and that led to a, a diploma or a certificate, and then I would share it to other people, and then other doctors were asking me for, helping in their offices.
[00:01:39] Amanda: So it just, it's one of those things that you don't really realize is creating as it's being created until it's there and it's wow, this thing happened.
[00:01:49] Chanelle: That's amazing. That's an amazing personal transformation. Yes. And so the things that you learned that help your own, helped your own health are then what you [00:02:00] are teaching to clients?
[00:02:02] Chanelle: Yes.
[00:02:02] Amanda: And what was so interesting, you asked how I got to this specific niche, and I am very niche specific now, because it was really all about natural health. Helping people be as natural as possible. And then it was really about holistic, body, mind, spirit. Then it was, it morphed more into functional, just making sure everything functioned.
[00:02:21] Amanda: And then it was after I had studied cellular biology and biochemistry and neuroscience and it just morphed into this [00:02:30] scientific addition to what I knew naturally. And what I realized that I do really is help people figure out the experiences. In their nervous system, what's recorded in their amygdala and their hippocampus and the other parts of the memory brain.
[00:02:47] Amanda: Every experience that we have had is an imprint on the nervous system, and that is what continues to dictate to the immune system and to the cells what's gonna happen. And so [00:03:00] we don't get injured. Once we get injured twice, we get the injury or the illness in the body. And we are very good at treating that.
[00:03:09] Amanda: We don't deal with where it's recorded in the body. And so there's these huge, hidden health clues that I now teach people and other practitioners to identify because they're subclinical. Yeah. They don't show up in labs. So I'm teaching people now how to identify those things that are subclinical and how to help them identify the little [00:03:30] insults all along your timeline of what's being recorded and has to still be corrected.
[00:03:36] Chanelle: Oh, that's so good. That's so interesting. And I think that, it is, like you said, a huge gap in conventional medicine and so there's such a need for it, so I love it. So you are dealing with then a lot of people who are, who have subclinical. Like you said, they're not conventional medicine, either says you're fine or you don't have something that we can treat, so [00:04:00] best of luck. So who are, what are your clients specifically dealing with? What does life look like for them? I.
[00:04:07] Amanda: Yes, typically who falls into my basket ends up being those people that have chronic concerns. And again, they are subclinical. And I will say I'm very clinical in nature as well as having all of the, I've got the sciencey side and I've got the natural side.
[00:04:22] Amanda: It is really important to help teach people not to be fearful of their practitioners and providers either. I'm definitely all for [00:04:30] a cure.
[00:04:33] Amanda: It's this or that, it really isn't. It's gotta be a combined union of that. But the people that I typically see are, have subclinical things. So if they're within normal limits, they're assumed that they're normal and they off they go, because we don't have a diagnosis for you. If we don't have a diagnosis, we don't know how to treat you.
[00:04:51] Amanda: That within normal limits does not mean that you're functional. That functional window is so much smaller. So we end up with these [00:05:00] sidelines of people that have symptoms and no answers. And this is where what I do really falls into play. So it's people like. Autoimmune disease, rejective diseases, inflammatory diseases, chronic pain, chronic fatigue, any syndrome.
[00:05:15] Amanda: Because syndrome isn't an actual, disease in the body. It's a list of symptoms. And now we have, it is called a syndrome. And so like chronic fatigue syndrome, that's a big one. Fibromyalgia, that's a syndrome. So those are typically the people that they've been [00:05:30] everywhere, done everything, tried everything.
[00:05:32] Amanda: They're not getting anywhere.
[00:05:34] Chanelle: Yeah. And so that's such a wide range. Of, of different symptoms. And yet with the same underlying Yes. Lack of traditional, like they just, I, I know because getting a little personal here, my husband deals with this. And has been to doctor, after doctor, after medicine doc which medicine doctor, whoever he can [00:06:00] find.
[00:06:00] Chanelle: You're just like, please, I just need help. And so it is a broad range of symptoms. So to your niche is not specifically symptom specific. It is that specific in that it's symptoms with no answers. Specific.
[00:06:16] Amanda: It used to be I used to be very much GI and digestive. That's kinda how it started, but exactly what you're going through with your husband, that it's all modules of [00:06:30] curated strategies, curated little, hidden health clues that we help pick through and identify.
[00:06:34] Amanda: And it's so interesting because it doesn't matter what their symptoms are. The chronic ness of it, the longevity of it. When we apply these very same strategies in every single person, it does not matter what their diagnosis or their symptoms were. So that tells me the same things need to be addressed and then they're just different for person.
[00:06:56] Chanelle: Yeah. Okay. That is fascinating. That's so cool. [00:07:00] So how long have you been working with, when did you make that switch from GI to this? A little bit broader.
[00:07:08] Amanda: So I've been in this field for 18 years. I would say little by little looking back, I can see how divine in my life was forming the right experiences where I would get to this point.
[00:07:21] Amanda: And you know how most people they have struggle with knowing what they're supposed to do in their life. I know exactly what I'm here to do in this life. But I would say I didn't [00:07:30] really get that clarity until maybe three years ago is when I really hit this switch where it was like. This is different and this is what I offer that nobody else does.
[00:07:40] Chanelle: Ooh, okay. I definitely want to dive into that. Let's back up 'cause let's talk about the journey to getting there. So what was going on in your business that brought you here to peaceful profits? Let's start there.
[00:07:55] Amanda: So I have a clinic space and we have [00:08:00] affiliates in other branches also. But the need and the demand in other parts of the country have been greater and greater on my time and I recognized a few things, so I would tell my team at our clinic here, it's not enough for me to just serve the people that I can see each day.
[00:08:18] Amanda: I need to make sure that I'm leaving behind a legacy because what is within me cannot die with me. So I'm going to teach all of you everything that I know so that you [00:08:30] can keep on, even if I wasn't here anymore. And it just became more and more the needs of individuals was more than my time could allow.
[00:08:38] Amanda: And this fervent desire just in my heart space, saying more people need to know these things that I know. And it's, I'm not, patting myself on the back with it. It's more I just really believe that people have their experiences in life for a reason. It's our job to teach those out so that we can all grow in mass consciousness.
[00:08:57] Amanda: And so it's my job to teach out what I've learned. [00:09:00] Other people don't have this same skillset and so I wanna share that out. So peaceful profits really drew me because I have had not up to this point, been successful with how am I going to structure and do online programs or more opportunities where I'm not just trading the hours of.
[00:09:20] Amanda: Of my day for time. How can I help more people and more practitioners at one time? So it just came down to the, I don't wanna burn out [00:09:30] and I can't do it just by myself and our team. I need to find the ways that are gonna be successful. So it was less from a marketing and business like ideal.
[00:09:40] Amanda: And it was more how are, how am I gonna help all the people that are coming that are hungry?
[00:09:46] Chanelle: Help me, help those people. Yeah. And that, honestly, that doesn't sound like a, patting yourself on the back. Way to go. Way to go, Amanda. You know what I'm honestly hearing is just this heart of wanting to help, [00:10:00] wanting to serve, and seeing online as the way to really reach the masses.
[00:10:06] Chanelle: So I love
[00:10:07] Amanda: that when you're
[00:10:07] Chanelle: seeing
[00:10:07] Amanda: these
[00:10:08] Chanelle: people come
[00:10:08] Amanda: In the pain that they're in. And you know that you have something that could possibly help change some of that, and then you see them leave however many weeks or months later it is. And they are different. How do you not answer that call every time then?
[00:10:24] Amanda: Yeah. And then people were calling from not just our little Falls location they were calling from all over. So it [00:10:30] was like. I have a need now to fill this, so I need help doing it.
[00:10:34] Chanelle: Yeah, that's amazing. So let's talk about then how you've done it. How have you, what does your business look like now as you've been able to scale and create something online that doesn't limit you to just working in the clinic space?
[00:10:52] Amanda: So now I have a huge love for our clients in person and for our team. And I really wanna keep mentoring that team too. So what I've been able to do is I'm [00:11:00] down to two days a week and they're not even, they're not even eight to five. They're reduced days, two days a week that I'm in the clinic.
[00:11:06] Amanda: 'cause I still want that part. But then I have one day where I am, my Fridays are just my, on my business space. They are my creative space. They are me just building into it. And then my Tuesdays and Thursdays are the days now that I work from home or from work, from wherever I'm at, and I help all the people that are in our online programs now.
[00:11:27] Amanda: So I feel like I've been able to help my [00:11:30] team better. I've been able to do better for me and for my family's needs. And so that's, yeah, that's what it looks like now. It's just incredible.
[00:11:39] Chanelle: Awesome. Yeah, so that flexibility of doing some from home and some in person. Cool. So as far as with that switch. How are things different now for you?
[00:11:53] Chanelle: Let's talk through a few things. First, let's talk about mentally having, not every day in the office, not being tied to that office. [00:12:00] What does that do for you as a creative business owner?
[00:12:02] Amanda: Mentally, it is very hard for me. I give my all to the clients that we serve and our team is, they're fantastic hearts.
[00:12:10] Amanda: They just do that same thing all to everybody. If you only have even five to 10 people that you're seeing internally. I'm very deep in everything that's going on, and my clinical mind is thinking, and I'm in numbers and I'm in science, and I'm in chemistry, and I'm it's, it is, the brain space is just so much.
[00:12:29] Amanda: [00:12:30] Luckily I feel really enlivened when I do that kind of work, but day after day, every hour, after every hour. And then I'm constantly thinking I know I can only do this much. I know I can only serve this much. So then I'd go home and my brain was constantly thinking about what else can I do? How else can I serve?
[00:12:46] Amanda: I gotta, I'll just publish my book and then more people will get this information. And it was just like, I just felt like a hamster on that week. Yeah. Just going around. It was just silly. Just silly. I'm like, we, I said to my husband, we own, own. [00:13:00] We're really not in control of them. Yeah. We have to change that.
[00:13:04] Amanda: This
[00:13:04] Chanelle: has to change. So being at home, I can see one part of that. You're not commuting, you're at home. But did you change the structure of your business? Are you, is it one to many versus one-on-one? Or how did that part Free up time and space.
[00:13:21] Amanda: Yes. I love that question. So my clinic days, I do a combination of, so that's where I see a lot of the new.
[00:13:28] Amanda: People and just check in with [00:13:30] some of our current people. But I also do group sessions. So now I've been able to serve more people in even our in-person space. Yeah. And then on my Tuesdays and Thursdays, the sky's the limit with how many people we want to serve there. So I set basically, my, my group times, and then that's where my online people can join in.
[00:13:51] Amanda: They can pick which time they want to join. And then we have our discussions and. I love how that's a change in the healthcare mentality because [00:14:00] it doesn't have to be this singular person, one-to-one across the desk, and we'll see you next year. It's more like we get to form this community of support and people didn't have a hard time making that change.
[00:14:13] Amanda: They learn from each other. Yeah, they appreciated because they get me more now. Because it's not just one-to-one. They get me more options of their week so they can spend more time with me. And they have a group of people that they can turn to. That [00:14:30] relieves me huge. Yeah, and I know more people are getting the message then, and they're sharing it on to other people, so my heart's happy.
[00:14:36] Chanelle: Yes. Oh, that's so good and so powerful. It's awesome to see how people are able to be served and get their needs met in a way that supports you as the business owner as well. Yes. It's just win-win for everybody. Yes,
[00:14:51] Amanda: it is. I really love the title Peaceful Profits, because at first I went into it and I'm like, huh, that's an interesting name.
[00:14:57] Amanda: And I thought, now having been through it, I'm [00:15:00] like. That's why it is. It is peaceful. Yeah. It should feel like profit. It shouldn't feel like you've just created a job for yourself. You should feel peaceful about what you're serving because you have brains and skill and it's nice to be able to put it out and actually profit from it, not just get by.
[00:15:16] Chanelle: Yeah, definitely. That is, that's what we're all about. That is what we're here for now. One of the other things that I wanted to, so we talked about mentally what that's done for you and scale. We talked a little bit about that, how it's allowed you to scale. I wanna talk a little [00:15:30] bit about team. So how have things shifted in your team as you've added this online component to your business?
[00:15:38] Amanda: That is such a good question too, because I think in any organization. You really always struggle with some of the same organizational things. You struggle with. Being able to keep people being able to keep people trained, being able to keep the communication running. Now we've got our core people that know all of the little ins and outs.
[00:15:57] Amanda: And what happened was we were [00:16:00] able to create a lot more organization with our processes because what I did was I took all the things I know, put 'em into this little curated program, and we just got really good at that one thing. And now at work like Clockwork, we just read a review from a client who had her transition exercise yesterday.
[00:16:18] Amanda: So she graduated outta the program and she said. I can't believe how well the team works together and the flow. Like it just, we just got that cog really good.
[00:16:29] Chanelle: Oh, [00:16:30] so
[00:16:30] Amanda: it's very, yeah, the team feels I believe, I can't speak for them, but I believe that they feel, they seem to me more empower, more able to take it and run by themselves.
[00:16:42] Amanda: Obviously I came home to take care of my son and have this interview and the clinic's still running. Nobody is. Yeah.
[00:16:50] Chanelle: That's huge. That's such a big deal, right? That is what, it's the difference between feeling like a job owner and a [00:17:00] business owner that you can step away and it can function without you.
[00:17:04] Amanda: Yes. And I'm new into, I'm new into the results that we're having, but it just. I look forward to all of the things that I'll still be able to work my way into.
[00:17:14] Chanelle: Yeah. That's awesome. Okay, cool. Now I wanna also talk about the financial piece of it and the financial growth because obviously you've hinted at some of these as you're able to serve many more [00:17:30] people, that's gonna impact the bottom line positively.
[00:17:32] Chanelle: So talk to us about that transition and what that. Looked like for you?
[00:17:36] Amanda: Yep. And I can tell you our most recent stats, I just looked at 'em for the month of July and each week was three times more than we did the year before.
[00:17:44] Chanelle: Wow. Wow.
[00:17:46] Amanda: With my redu with reduced hours.
[00:17:48] Chanelle: Yeah.
[00:17:49] Amanda: If I was actually working, a full-time, job every day and had all of those spaces filled, I can just imagine what that income would be, but.
[00:17:58] Amanda: Being able to reduce my hours to what [00:18:00] I wanted to and put in just what I wanted. We were able to increase by three times what we did the year before. That's amazing.
[00:18:08] Chanelle: That's
[00:18:09] Amanda: amazing.
[00:18:10] Chanelle: So did have you in all of this raised your price point or kept your price point the same and just added more people? We raised the price point.
[00:18:20] Chanelle: Okay.
[00:18:20] Amanda: I feel so much more confident in what I'm delivering and what our team is capable of delivering together. And yeah, I don't [00:18:30] have any problem with that. I still think it's a very well valued service. But yeah, we raised it and I feel confident in it, and yeah, it's still, there's still so many more things that we could deliver on, but.
[00:18:44] Chanelle: Ah, that's okay. Every, everything that you've shared in your business is so powerful to see all of this growth happening in your business in each area. Is there anything else that you would add that has changed for you [00:19:00] as your business has grown that we haven't touched on yet? I think just
[00:19:04] Amanda: my emotional and mental state.
[00:19:09] Amanda: We touched on the mental state a little bit too, but my. Commitment to my purpose in this life. It just got so much more clear to me. I feel more comfortable what I am here to bring to the table, and so I know that I can help people. We've had the, we've had, how many reviews now and just multiple [00:19:30] experiences of literally just unique and miraculous things just because we were teaching them these basic strategies.
[00:19:35] Amanda: And so I just feel more like. I am living my God's divine purpose. I'm here to serve and I'm doing it, and I just, I can't tell you how grateful I am to my clients that trust me.
[00:19:48] Chanelle: Yeah. Oh, that's beautiful. And that's priceless. So many things that you have shared the working less hours, the three times, what you made in the business before, [00:20:00] the, all those things are powerful.
[00:20:01] Chanelle: But at the end of the day, that what you just said, like feeling like you're living in your purpose as you help people is just. Priceless.
[00:20:11] Amanda: What I mean, honestly, when you go into something like Peaceful profits, you wanna make more money, I'm, I would've guess that's what a lot of people are going in for.
[00:20:18] Amanda: Of course. And through this process, it was just crazy to me because I knew I needed the income to be able to do the service and the philanthropy that I wanted to be able to have that flexibility. [00:20:30] But more and more as I got through it, it was like, wow, money's just an energy and I'm just opening the door and letting it come in.
[00:20:35] Amanda: But at the end of the day. I just get to feel happy for what I did in my day.
[00:20:40] Chanelle: Yeah.
[00:20:41] Amanda: And then it, the, that, that's the reward in itself. And I know I'm taking care of financially too. It's
[00:20:47] Chanelle: just crazy. Yes. Oh, it's beautiful. I love it. Now I want to ask, we always ask advice for other people who are not yet where you are.
[00:20:58] Chanelle: Where you are. And I know for [00:21:00] some listeners, probably I. They can listen to that and say, oh, yeah, money's just an energy, but I'm not there yet. Until you're there yet, and until you feel it, it's hard to connect sometimes with that. Once you get to that point, you're like, oh yeah, I understand it now.
[00:21:14] Chanelle: I feel it now. But for people who aren't there yet, who are back where you were in those early days, if you can bring yourself back, what would you tell either your. Previous self or other people who want to grow into their [00:21:30] purposeful, peaceful business like you have?
[00:21:32] Amanda: Yes.
[00:21:33] Chanelle: I
[00:21:33] Amanda: know exactly
[00:21:33] Chanelle: what I wanna say for that.
[00:21:34] Chanelle: Oh, good.
[00:21:35] Amanda: Yeah, because I, I am not from a wealthy family. I didn't have this wealthy inheritance back before I started with peaceful profits. I was working my little tail off and it really was just making enough money to get by and I felt really blessed and grateful for that. And it was like, I don't have any money to invest in something like this.
[00:21:52] Amanda: And for years, literally for 10 years, I was like, at some point I need to do something that's gonna help me progress in the way that I want to. [00:22:00] So my advice is pay the money for the quality people that will help you get there. I did not have the money to do this. I was really like, is this gonna just break everything and to be, at this point, pay the money.
[00:22:20] Amanda: I know that Peaceful profits does deliver, pay the money. Just do it. Thank you. Yeah. And it's not a lot of money that [00:22:30] is this put out either, by the way? Yeah, it's very reasonable. But just do it. Thank you. Because somebody else has been there. Somebody else has, just like me, somebody else has curated their skills and gotten their team together to teach out what they do really well.
[00:22:43] Amanda: And why was I cynical to that before? Why did I, why was I skeptical to that before? It's this online thing. You don't really know what you're getting into, so take it from me. I'm just an average, normal person. I'm glad that I did peaceful profits. I looked into multiples. I'm glad I did [00:23:00] peaceful profits.
[00:23:00] Chanelle: It's exactly what I needed. Oh, that is very kind and we're so glad that you've had such good results and we didn't ask her for that for that plug. But it is what we see. Seely. Yeah, it's what we see. It's what we're here to do. And so that's fantastic. Now, I'm sure listeners are very interested in hearing more about where they can hear more about your work.
[00:23:24] Chanelle: Where can people go to find out more?
[00:23:27] Amanda: Yeah, best place would be our website, A [00:23:30] NMC, holistic health.com. What you are gonna want to look for with what I accomplish with Peaceful Profits is across the tabs. At the top it says programs. The one you're looking for is Hidden Health Clues. That's what I pulled together with Peaceful Profits, and that's the one where we have a pretty high success rate with that now.
[00:23:50] Chanelle: Okay. Awesome. Alright, we will link to that for anyone who is interested. Amanda, thank you so much for being here and for sharing all your wisdom. It was my pleasure. [00:24:00] Thank you so much for having me. Yeah, it's been really awesome to hear about the success of your business and all the good you're doing in the world, so keep it up.
[00:24:09] Chanelle: Listeners, thank you for being here and we will see you next time. Bye. Thank.