Peaceful Profits Podcast Ep. 92 - Do This When People Don’t “Get” Your Offer
Synopsis:
What do you do when people don’t “get” your offer? Emmy Sobieski—former hedge fund manager, bestselling author, and founder of the 100 Million Wealth framework—joins Chanelle to share exactly how she transformed decades of elite investment experience into a clear, in-demand coaching offer.
After working for five billionaires and helping multiple people build generational wealth, Emmy published two books that demystify how to reach $100M in net worth. But it wasn’t an overnight success—Emmy talks about the flops, the hard lessons, and the wins that came from consistently listening to her audience. Learn how she leveraged her email list, Amazon ads, and social content to turn casual readers into ideal coaching clients.
She breaks down her “Money Flywheel” framework—how to build wealth through an integrated strategy of building, investing, and advising—and why most people are stuck in the “breaking in” phase of their career. You’ll also discover how Peaceful Profits helped her attract perfect-fit clients from Amazon and LinkedIn, all without outbound marketing.
If you’re a coach, expert, or entrepreneur with a powerful offer that people just don’t understand yet, this episode will show you how to package your expertise into something irresistible.
Transcript:
Do This When People Don’t “Get” Your Offer
[00:00:00] Chanelle: Hello, Peaceful Profits Nation. Chanelle here with an exciting client Spotlight episode for you today. So today we are joined by our client, Emmy Sobieski Emmy, welcome to the podcast.
[00:00:12] Emmy: Thanks so much for having me on Chanelle.
[00:00:14] Chanelle: Yeah, we are gonna have a great episode today. I am so intrigued by what you do and by your bio, so I'm gonna read this.
[00:00:22] Chanelle: Listen up guys. You're in for a treat. So Emmy says there are 720 billionaires in the [00:00:30] us. I have worked for five of them for over a decade. I made one $100 million in one trade and another $24 million in a year. I've seen firsthand how the. Ultra wealthy build and keep their wealth and how they operate differently from the rest of us.
[00:00:46] Chanelle: I mentored multiple underprivileged students to build net worths in the millions. By age 30, I saw several friends hit $100 million in wealth by age 50. I have 25 years experience as an institutional [00:01:00] investor. I ran the number one fund in 1999, up 473%. That was the Nicholas Applegate Global Technology Fund.
[00:01:09] Chanelle: I worked for the most exclusive hedge fund manager of the 1990s. Then I transitioned to building equity by working in executive roles at startups, advising startups, and investing in startups. I coach others how to move from the breaking in phase to the building equity phase of their career and build their $100 million money flywheel, which greatly increases their chances [00:01:30] at hitting $100 million wealth.
[00:01:32] Chanelle: Okay. That, just reading that I was like, oh, that is a compelling offer. As I read what you do and as we hear more about you, there's just definitely this element of, Ooh, I want that. I want what she's having. So how did you come up with your offer?
[00:01:51] Emmy: It drew a roundabout way. I'd love to say that one day I just woke up and it just came to me.
[00:01:57] Emmy: But anything in life, it seems [00:02:00] like it happens overnight, but it took a while. So of a friend of mine said, we're out here, we're doing public speaking, we're making ourselves known. We're at the age where we really should have a book. And so I hired a ghost writer and it was more of a branding type book, and I wrote a hundred million dollars careers.
[00:02:19] Emmy: And that whole book happened because people were giving me feedback on social media, on my tweets, on LinkedIn, and then I wrote an investing course. And when I wrote [00:02:30] the investing course. The part of that course that I got the most feedback on was the careers piece, and so that's what I ended up writing was the five fastest, the five careers that are like your fastest path to a hundred million dollars in wealth, at least the five that I know really well, which was hedge fund, private equity, venture capital board director and startup founder.
[00:02:53] Emmy: So that was my first book. And when I, so I put that book out into the world [00:03:00] and started getting people, my intention was, it was a branding, branding effort, and I was actually COO of a startup at the time, and I started getting inbounds about coaching. And the number one question was, okay, that's great.
[00:03:15] Emmy: You gave me the five careers, but how do I execute it? And that question kept coming up, and then I was coaching people on that answer. And so that's where the whole idea for a hundred million dollars wealth came is, okay, if I had [00:03:30] to step back and look at how the billionaire bosses made their money, how my two friends who made started with zero and got to a hundred million by age 50, how they did it.
[00:03:41] Emmy: How my mentees that I coached from literally not even enough money to go to state college to multimillionaires by age 30. Like how did they all do these things? And then how could I break that down into frameworks like, like Mike talks about? And so that's how the book came to be. [00:04:00]
[00:04:00] Chanelle: Okay. And awesome.
[00:04:01] Chanelle: Yeah, that's, its really listening
[00:04:03] Emmy: to the audience,
[00:04:04] Chanelle: yeah. And that's so that's such a big piece of it, right? That ability to listen and to hear what people want. And I wanted to dive into one part of this because I think that there's something really intriguing here. You said you started getting inbound.
[00:04:21] Chanelle: Questions. People started to be intrigued. They started to say, wait, how do I do this? I want that. And how, and what do you [00:04:30] think led to, so this all sounds good in theory, right? Like everyone that is here wants that. They want to put something out into the world and then have people come back and say, okay, how do I, and then you can answer with a course and making money and all these things.
[00:04:46] Chanelle: So first of all. Two part question. So one is how did you get your book into people's hands in the first place? And then the second part is what in your book or in your content, really led people [00:05:00] to reach out and to feel like they could, get more and go next level? I.
[00:05:06] Emmy: Yeah. Yeah. So how I got the book into people's hands was, so I was not a, actually, one of my coaching clients turned me on to Mike 'cause he was friends with Mike.
[00:05:17] Emmy: And that's how I found AB found out about Peaceful Profits. But that was book number two. Book number one. I got into people's hands. First I had a news, I had a newsletter that I write that has about 700 [00:05:30] people, seven, 800 people. But it has a 80% open rate and a lot of people on the newsletter pass it on to.
[00:05:37] Emmy: So I think it's a very strange newsletter because I think it's read by about five times as many people as I have subscribers. 'cause a lot of my subscribers. Forward the newsletter. Awesome. So I think that helped. And I, and I hired various firms to help me get bestseller. I hired somebody to do online ads on [00:06:00] Amazon.
[00:06:00] Emmy: And then I also thought, and this was a complete flop, but I thought that, that. Really, if you know about this in high school and college, if you know about these pasts, you'd be so much better off. So I sent six copies of the book. To the top 40 colleges, the top 40 business colleges, top 40 business schools, and top 40 business oriented high schools in the country.
[00:06:25] Emmy: And I got absolutely no traction from that. A lot of this is not like I just walked [00:06:30] in and said, oh, I'm gonna be lucky. And I wrote about these concepts on LinkedIn and had been playing around with what are people interested in learning from me on LinkedIn since 2020. So it is, not none of this is overnight.
[00:06:44] Emmy: It's a lot of, it's a lot of like testing and listening. So that was how I got it into people's hands was a lot of different things. Email lists, talking about it on LinkedIn, talking about it on Twitter. And that was how my inbounds came. Some came on [00:07:00] Twitter, some came on LinkedIn, some came from the email.
[00:07:03] Chanelle: Cool. Okay. And some
[00:07:04] Emmy: came from like reading it on Amazon, 'cause I had it advertised on Amazon. And then what was the second part of the question?
[00:07:11] Chanelle: Yeah. And so the second part of the question was just what about that content then made them reach out and ask that next question and ask for more help.
[00:07:20] Emmy: So the feedback that I've gotten, which was the same feedback I got when I was writing the second book, is that I talk about really difficult concepts in a very approachable [00:07:30] way.
[00:07:30] Emmy: And that has just been my own life philosophy. So I think you have to do it in your authentic voice, but that's been my life philosophy is even in the most complicated things.
[00:07:41] Emmy: Like I could tell you how I unearthed the Enron the whole Enron scandal. Four years before it blew up because basically like the cash flow statements didn't line up and it's just really like these things. Or it's, it's all supposed to be a [00:08:00] fifth of a fifth, and you just line them all up and the, basically the five one fifths don't add up to a hole,
[00:08:07] Chanelle: right?
[00:08:07] Emmy: And so then I asked around and they said they never really add up. I said how can how can there be audited financial statements if the cash doesn't add up to a hundred percent? And they said all the people that have raised the cautionary flags have been fired. So nobody dares do that anymore.
[00:08:26] Emmy: And so I took the same type of philosophy, was something [00:08:30] that looked so complex and so like nebulous, like Enron. I take that down to a very basic concept, and it was very similar with these a hundred million dollar careers. My point is that you don't have to know someone in this day and age. You don't have to be born in Silicon Valley or New York City to make a hundred million.
[00:08:51] Emmy: And the reality is there's 25,000 families with a hundred million worth over a hundred million in the US, and [00:09:00] 90% of those in the third generation will be out of money. So that means we're gonna replace all those families with a new 25,000 families. That's the good news, right? So there's plenty of, there's plenty of opportunity and really I've seen it happen time and time again when someone goes from zero to over a hundred million by age 50.
[00:09:23] Emmy: And so I just, I have a very approachable way to describe it. Be and demystify the whole thing.
[00:09:29] Chanelle: [00:09:30] Okay. Thank you for that background. I think that's really helpful to hear and I love that you shared something that flopped too, because it's not always going to go, as smoothly as we think.
[00:09:41] Chanelle: And I think that knowing. Where you know what your superpowers are. Knowing that you can take these complex and difficult topics and break them down and make them simple, tells you what attracts your people to you. And as well as seeing [00:10:00] behind the curtain a little bit of what, what allowed you to get your book into people's hands and get this content into people's hands so that they could take the next step and say, okay, how do I do it?
[00:10:12] Chanelle: What got you into this niche in the first place? What led you down this path?
[00:10:18] Emmy: Again, it was listening to my audience and I personally wanted to make a transition from, I'd been an investor, institutional investor, running billions of dollars for over [00:10:30] 25 years, and I wanted to make a transition into technology, into startups, and the feedback that I got was.
[00:10:39] Emmy: The nice way that they put it so that they didn't go to jail was you're too senior for your age. Sorry, you're too senior for your lack of experience. Which basically meant like, if I came in, I would need to come in with all the people coming out of college and that would be awkward.
[00:10:55] Emmy: And so they didn't want to do it.
[00:10:56] Chanelle: Yeah. And,
[00:10:57] Emmy: and so I thought if I got in at the [00:11:00] very early stage startups. Maybe that would work, but startups need to see some experience. So I built, initially, in 2020, I built a coaching business to try to learn the skills that I would need in a startup, marketing, sales, product creation, all that.
[00:11:17] Emmy: Nobody's gonna test it out, test me out with no experience. I thought I'll just build my own coaching business. And then I put that. And so I played around with what do I wanna talk about? What is my audience interested [00:11:30] in? I started with fitness and how to fit it, fit everything in and a whole bunch of stuff.
[00:11:34] Emmy: And over time the things that really took off the things that people got excited about was, you know how when I did a long tweak my most. Famous tweet is just like how I, they turned a hundred $1,800 into $360,000 in four years and then lost it all and, and it, and was left with just a horse four years later [00:12:00] and then rebounded and like what I learned about investing in all of that, in all of that.
[00:12:05] Emmy: And that really took off and it told me that my audience, for obvious reasons, that's what I'd done with my whole career. Really wanted to hear about investing. I personally don't want to teach people, tell people what stocks to buy because there's a lot of liability and there's a lot of there's a bunch of reasons why I don't really wanna do that.
[00:12:26] Emmy: And so I was trying to find an overlap of what I [00:12:30] wanted to do with what my audience wanted to hear from me. And that's where I came to this. And so it started with an investing course. Within the investing course. People were really excited about the career section that led to the book a hundred million dollar Careers.
[00:12:45] Emmy: And I've been in and out of the coaching as I've taken on various leadership roles at startups in between.
[00:12:51] Chanelle: Okay. I love this theme of really listening to your audience. There was some, okay, I've got this [00:13:00] experience and I've got this interest. And then combined with heavily listening to what people wanted from you, and I think that's so genius because where those two intersect is where you can really have the most impact.
[00:13:15] Chanelle: We see sometimes people, really wanting to do something, but they're not being a demand for it. Or on the flip side, there's a demand and they say, okay, I'll do this thing even though I don't enjoy it, I don't like it. It's not me. And so I love where you've come together, allowing the [00:13:30] audience to lead and guide you in things that you were already passionate about already good at.
[00:13:35] Chanelle: And already, knew a lot about, so I think that's fantastic. So I wanna talk a little bit, one thing that has gone well for you lately is your most recent book. I would love to talk about that. So tell us a little bit, what is your book, what's it about?
[00:13:53] Emmy: So the book is called a hundred million Dollar Wealth.
[00:13:56] Emmy: And it answers the number one question I got from my [00:14:00] first book, a hundred million dollars Careers, which is how do you navigate, how do you get into this career? How do you navigate these careers? Which careers should I pick? Which is your favorite career? I. Those kind of questions are all answered in a hundred million dollar wealth.
[00:14:15] Emmy: But it's not a redo of the first book. So PE someone would read the first book to learn about the careers and then they'd read the second book to learn about how to execute and navigate through those careers. And the biggest, so I [00:14:30] have a couple of really exciting frameworks in it, but the biggest thing that I say that is against what everyone else will ever tell you.
[00:14:40] Emmy: Is that you should combine your career and your investing, and most people will say, have your career strategy and then invest in ETFs or do what you're good at with investing. And they're very separate. People think of, okay, I have my retirement account and I'm doing this and then I have my career [00:15:00] path and I say you to go to a hundred million wealth to build, have the highest chance of that.
[00:15:06] Emmy: You need to build what I call a money flywheel, and that includes roles in build, invest, and advise. So in build you will be, after you break into your industry, either in big tech or investment banking or management consulting, then you will join a private startup. Either a late stage or early stage, but something growing, something [00:15:30] exciting, and that's when you start building equity.
[00:15:32] Emmy: Within your role, hopefully in the front end, like sales, something that where you're impacting the growth of that company. So that's your build role. And your invest role starts as an angel investor and you're investing in around the same stage of companies that you've determined you're gonna do best working in.
[00:15:51] Emmy: And then pretty soon you're gonna start getting offers like, oh, you have this experience in this type of software company in this size. Would you [00:16:00] advise our software company? We hope to become that size. And so you start to get advisory roles, then board of advisors, then board of directors and then you know, your angel investing might morph into being a scout.
[00:16:14] Emmy: Or later being a part-time VC for a venture capital firm. And what happens, the excitement and the magic of this number one. Your surface area of opportunity is massive because you could make big money in these investments. You [00:16:30] could make money in the equity you get from advising, and you could make money in the equity that you get from building these firms.
[00:16:35] Emmy: So you're like you're spreading your bets. But instead of diluting your opportunities, what happens is you are on these board of advisors with other very influential people. They then say, Hey, I heard about a new company you could work at that's growing even faster. You get your next build role.
[00:16:53] Emmy: They say, Hey, I heard about this great investment. You get investment opportunities that the average person will [00:17:00] never see. And so you build what's called a network effect within your own career. And so all of the elements of your career accelerate the other elements of your career, and that's really what a hundred million dollar wealth is about.
[00:17:15] Chanelle: Wow. Okay. That's fascinating. And I love how you've walked us through this framework of the money flywheel and how it all works together, and how also that it's different than what's being taught out there. [00:17:30] Do you ever get pushback because it's different than what most people see?
[00:17:35] Emmy: So what my clients tell me is that the moment they see it, they can never unsee it.
[00:17:42] Emmy: So it's this weird thing where they never believed it or saw it before. And I described this as the Silicon Valley Secret. The money flywheel is a Silicon Valley secret because if I show this to anyone in Silicon Valley, they're like, yeah, that's what all my friends are doing. We're all [00:18:00] building companies, we're advising other companies.
[00:18:01] Emmy: We have angel investments, like what's a big deal? Go outside of Silicon Valley and nobody's doing it. And I actually asked one of my friends who's a venture capitalist to do a blurb saying, this is the Silicon Valley secret. And she said, no way.
[00:18:17] Chanelle: No way.
[00:18:20] Emmy: I got a different friend of mine to do that for a, for the blurb in the back of the book, but she was like, we like to say that we that we're not doing this for wealth, that we do this to [00:18:30] be helpful, that we advise that we invest and it's all like this warm and fuzzy thing.
[00:18:35] Emmy: So it's, so I don't the pushback that I get from clients is different. It is, I have been living in the breaking in phase. I had to work really hard to break into big tech or to break into investment banking or to break into management consulting. And now I really know what I'm doing. And say you're in sales in big tech, you're making three quarters of a million a year, and now Emmy, you're [00:19:00] telling me to give that up for less pay and a little bit of equity and restart my career in a way.
[00:19:08] Emmy: And that is a very scary, and so that is the big chasm that I help clients cross, and that's why there's a need for the coaching.
[00:19:17] Chanelle: Yeah. Okay. That makes sense. So yeah, that, that would be a big place where I could see that people would need handholding and encouragement and, someone to show them the path.
[00:19:29] Chanelle: [00:19:30] Now, as far as $100 million wealth what success have you had with that book since it's come out?
[00:19:38] Emmy: It's two, two forms. One is just the, the outside glitter and gloss of the Amazon bestseller, which I hit in 48 hours. That wasn't a huge goal, but I, so I probably didn't do everything that Tina constant.
[00:19:54] Emmy: Recommended, which, she's got a great path for it. I just was like, I'm putting this out there. I [00:20:00] loaded Kindle. Then I a couple of days later, I loaded the paper back and I had some people pre-read it for me and then buy it and review it within the first week. So I did that, but I didn't do a lot of other things.
[00:20:13] Emmy: But because I had a bunch of people that read a hundred million dollar careers over a full year. People, they were all excited to get a hundred million dollars wealth and get the answers to their questions. Yeah. So I had a little bit of pent up [00:20:30] demand. And so yeah, so that hit bestseller and then it hit top new release and it hit 'em in a bunch of areas.
[00:20:35] Emmy: I wanted like career development and venture capital. Venture capital was a huge one. And then I think it was top three in wealth management, which is a very. Which is just a bigger category. So I was really excited about that.
[00:20:47] Chanelle: Yeah. Congratulations on all of that. That's a big deal. Thank
[00:20:51] Emmy: you.
[00:20:51] Emmy: Yeah. No, that was, but as we talk about, that's vanity metrics, right? That's not the business. Yes. And what happened with the business is. [00:21:00] I just decided over the fall I'm gonna focus on the book. It's not really what Mike talks about, but I was just coming off a COO role. So I said I'm just gonna get this book out and then I'm going to Argentina for the month of December, and then I'm gonna really like work on having my business.
[00:21:14] Emmy: So even though I. The book was out for a couple of weeks, only until I leave for Argentina. I leave for Argentina in about two days from now. I have been getting inbounds, but the inbounds have been so I haven't been doing any outbound 'cause I'm leaving for [00:21:30] Argentina and the inbounds have been all ideal clients and it is not easy.
[00:21:36] Emmy: It is not easy to find people. Working in big tech that are making, half a million to three quarters of a million a year that want coaching. It's, they are coming and finding me and they're all, the last one that came in was Amazon and Harvard. That that those were, it's exactly what I'm looking for.
[00:21:54] Emmy: It would be what I would look for if I went out.
[00:21:56] Chanelle: Yeah. The
[00:21:57] Emmy: book is allowing them to come find me. [00:22:00]
[00:22:01] Chanelle: That's amazing. That is amazing. I know it's really early days with all of this, with your book, but what do you see happening as a result of having a hundred million dollars wealth book as part of your business model?
[00:22:14] Chanelle: I.
[00:22:16] Emmy: Number one you guy, Peaceful profits is gonna build my funnel for me. And so I'm super excited about that.
[00:22:22] Chanelle: Yeah. But
[00:22:23] Emmy: even when the early days in the first few weeks of it being available on Amazon what's [00:22:30] happening is this ideal pre-qualified client is coming to me. With zero outbound, and so I can only imagine what's gonna happen.
[00:22:38] Emmy: I'm very excited when I came back from Argentina to launch my funnel and really see what happens. And the people that I'm able to help, because the current clients I have under this system, they're just knocking it out of the park and their friends call me and say. I wanna learn what you're doing because I can't believe how much this [00:23:00] person has changed in a matter of months, and so I'm excited to be able to deliver that transformation to more people.
[00:23:06] Chanelle: That is exciting. I love that. It's not just, it's not just clients, it's ideal clients. It's the right kind of clients coming to you warmed up, ready to go. So that is, that's amazing. So what advice would you give to others who are getting started in their business? Who are, just you earlier on in the path?
[00:23:29] Chanelle: What [00:23:30] do you wish you would've known that you now know?
[00:23:34] Emmy: Number one, just your, the internet is amazing. Get out there, start talking about ideas. Stick with them a little longer than you think, and then see which ones have traction and keep niching down. If you think about how many people are on the internet, billions of people are on the internet, billions with a B, then you can't niche down too far.
[00:23:59] Emmy: The [00:24:00] more you niche down, the more you are the expert at that thing. And so that's my top advice for anybody else that's starting out, is keep throwing out ideas into the big universe of the internet. Listen for the feedback. And then niche down. The growth of my business accelerated the more I niched down.
[00:24:20] Chanelle: Oh, that's so good. That's so good. I love that you have done this in your own business, put things out there and listened and created this [00:24:30] business around what people want, and it's amazing to see your success. So where can people find you and learn more about what you're doing and possibly even read your book?
[00:24:40] Emmy: My book is on Amazon, so that's super easy. It will also be in a funnel. And then if they wanna learn more about me and they know how to spell my last name it's emmy sobieski.com. And if they don't want to roll the dice at that, then it's 100 mil, 100 m wealth, so it's 100, the [00:25:00] number 100, and then m and then wealth.com.
[00:25:03] Emmy: So they can find that those will both lead to the same place.
[00:25:07] Chanelle: Perfect. Okay. Definitely, and they can,
[00:25:09] Emmy: sorry, they can also follow me on Twitter and LinkedIn.
[00:25:13] Chanelle: Okay.
[00:25:13] Emmy: And I'm very active on LinkedIn, so anyone can message me there or and I post there every day.
[00:25:19] Chanelle: Thank you. Okay. So many good things you've shared in this episode, so definitely go and check those out as well as Emmy's book on Amazon.
[00:25:28] Chanelle: Thank you for being here [00:25:30] and for the things that you've shared. I'm excited for all the good things to come in your business as your funnel gets up and out into the world and just continues to grow, so it's amazing to see what you've done.
[00:25:42] Emmy: Thank you so much for having me on and and for the support of the whole Peaceful Profits team.
[00:25:47] Chanelle: Yes. Thank you and thank you everyone for listening.
