Peaceful Profits Podcast Ep. 69 - Not Getting Enough Clients or Customers? Here’s Why…
Synopsis:
In this inspiring episode of the Peaceful Profits Podcast, Chanelle Nielsen sits down with Alex Moore, a funnel strategist who helps online health and fitness coaches scale sustainably without burning out. Alex shares how he went from trading time for dollars to building an automated funnel system that gives him time freedom and reliable monthly income.
Alex opens up about his early struggles with burnout, stress, and inconsistent client work. After joining the Peaceful Profits program, he completely revamped his business—starting with a client-attracting book funnel.
He explains how he simplified his messaging, structured a scalable offer, and built a lead-generation system that no longer relies on exhausting sales tactics.
Chanelle and Alex also dive into the importance of boundaries, how to avoid reinventing the wheel with every new client, and how mindset shifts—like charging premium prices and building repeatable systems—can transform not just your income, but your life.
Whether you’re a freelancer, coach, or creative entrepreneur, this episode is packed with valuable takeaways on how to build a business that works for you—not the other way around.
Transcript:
Peaceful Profits Review: Not Getting Enough Clients or Customers? Here’s Why…
[00:00:00] Chanelle: Hello, Peaceful Profits nation. I'm your host Chanelle Nielson. Welcome to the podcast today. We are talking to Alex Moore. Alex, welcome.
[00:00:09] Alex: Hello. Thank you. Chanelle.
[00:00:10] Chanelle: Yeah. Alex, we are going to talk today about offers, and this is something that people have requested, that they want to know more about, that they're really curious.
[00:00:20] Chanelle: And I think there's this desire to learn how to create a better offer because people hear Mike talk about it a lot. They know it's so important in the [00:00:30] business. And they want to really get into how do I do it in my own business? So that's what we're going to dive into. But before we start that, we'd love to know a little bit more about you.
[00:00:40] Chanelle: Let's start off with a brief introduction. Tell us who you are and then what you do here at Peaceful Profits.
[00:00:47] Alex: Okay, cool. So my name is Alex and I'm the done for you strap just a Peaceful Profits, which basically just means I help clients figure out the best way to integrate their offers into the funnel, whether that's their backend offers or their kind of [00:01:00] front end low ticket offers, whether that's a book or a mini course, I just figure out, okay, You're the expert here.
[00:01:05] Alex: How can we break that expertise into a series of offers and then put those offers into a funnel that, people would want to buy and learn from and get great results from. So that's basically what I do. I deal with offers pretty much every week.
[00:01:19] Chanelle: That's awesome. All right. And tell us a little bit more about you, what you do, what you like, where you live, anything just to get to know you a little bit.
[00:01:27] Alex: Name is Alex. First of all, I guess I already said that, but [00:01:30] no, my, so I live in London, I'm in the UK and I think a lot of the Peaceful Profits team, they're spread about a lot of us are in the U S some of us are here in the UK. But I live in the UK, I live in London.
[00:01:39] Alex: And you and I were just speaking a little bit before this episode about London and I just love it as a place to live. It's incredible not just to meet people, but it's such an international city, like the food scene. Oh my goodness, the food scene. I think there's a kind of general consensus among people that English food and food from the UK is quite bland and not very nice and, I can see where they, people, get that [00:02:00] idea because there's a lot of pies and just meat and stews and stuff but, Also, London itself is just so diverse and multicultural that you can get pretty much any food here.
[00:02:09] Alex: That's what I really love about it. It's just it's such a multicultural city and and as someone especially like me, I quite enjoy learning languages. It gives me a chance to be able to practice and learn new languages and meet people from different places. I really love it.
[00:02:21] Chanelle: That's so cool. Okay. You've made us all want to go to London for sure. So let's go ahead and talk then. [00:02:30] Mike mentioned in a recent episode that over 90 percent of offers need to be fixed in some way. And That just means what we're talking about today is relevant and important for everyone, whether they have their offer complete or not, there's almost always room for improvement.
[00:02:47] Chanelle: Now you mentioned earlier, you're looking at offers every single week. So when you look at someone's offer, what are some of the elements you're looking for that make it a successful offer?
[00:02:58] Alex: That's a good question. And I think it's [00:03:00] first important to say that I think when You said that a second ago, like some offers 90 percent of offers need to be fixed in some way.
[00:03:07] Alex: I think a lot of people would hear that and be like, Oh no, my offer is broken and it won't sell and all this kind of stuff. And it's not actually the case. Like most, in fact, I would say, go to say any offer is never actually complete or perfect. Mike says it himself, your offers is always a work in progress.
[00:03:23] Alex: And it's quite, it'll probably be the case that you're creating an offer right now. And you're even delivering that offer if you're at that point where [00:03:30] you're selling it consistently. And that offer might look quite different six months down the line. And I think that's something that can hold a lot of people up in this offer creation process, especially when they're towards the beginning as they're like, I need to create something that is going to be perfect.
[00:03:43] Alex: And, and if it isn't perfect and right, then I can't take it to market and it's not going to sell and all this kind of stuff. And that's just not the case. Your offer is always a work in progress. Your offer, will almost certainly go through tweaks over time. And even if you have an offer that's selling right now and you're happy with it and your clients are happy with it, that's not to say that, it [00:04:00] won't need some tweaking.
[00:04:00] Alex: I think that's also an important point to realize. Cause I think a lot of people can get hung up on that idea of, Oh no, I need to create the perfect offer. And it's not the case. But when I'm looking at someone's offer and how it's compelling and this goes both for backend offers as well as front end offers.
[00:04:14] Alex: So whether you've got like a book or whether you have your backend offer that you're trying to refine, one of the main things I look at first is the outcome, right? Because I think a lot of people, when they're creating an offer, They maybe feel a little bit scared [00:04:30] or nervous about putting a specific outcome on there.
[00:04:32] Alex: For example, if you're, if you have some kind of marketing offer or a business growth offer, you might want to say what you, what usually happens is you have an offer. That's I'll help you grow your business using Facebook ads. And it's not a terrible offer, but it's not a very good offer either because it's not really specific.
[00:04:48] Alex: It's the same thing that everyone else is saying. And there's no real outcome there. The, growing your business with Facebook ads is very nebulous, right? And often one of the best ways to actually improve an offer is [00:05:00] just to simply tighten up the outcome, make it more specific. And that really comes down to thinking about the kind of the kind of client you're working with.
[00:05:06] Alex: And that's also the reason that I like the way Peaceful Profits kind of recommends putting together offers in the way Michael recommends putting together offers because it's very client focused, right? And when you're struggling, okay, what we're thinking about okay, what kind of outcome should I be promising in my offer?
[00:05:21] Alex: How can I get specific with it? A lot of the times it starts with your client, right? So I'm thinking about your client and thinking about what specifically they struggle [00:05:30] with because, I will grow your business with Facebook ads. That could be applicable to anyone, but the person who is just getting started and is maybe at the six figure mark with their business, growing their business will mean something completely different to them, as opposed to someone who is at the seven or eight figure mark and is looking to really scale their business, expand their operations.
[00:05:48] Alex: And so that's the point where You will need to really think about your clients, what they're looking for, and that will allow you to get specific in terms of the outcomes that you're promising. To circle back through this, my long [00:06:00] rambling there, back to the first question is, When I'm looking at an offer and what to improve, that's often the first thing that I'll look at is how specific is this outcome?
[00:06:09] Alex: How really irresistible is this outcome? Is this something that I read and it excites me? Because often that's the biggest source of, whether this is going to be a good offer is when you read this outcome, does it excite you or does it? Almost like tire you out trying to read it and trying to understand it.
[00:06:25] Chanelle: Okay. There's a lot in there that I want to unpack because I think that [00:06:30] in my role at Peaceful Profits, I'm seeing these offers before they come to you and get refined. And I think that this idea of specificity is so hard. For people, they know it, they hear it and they're like, yes. Okay. I want to be specific, but maybe it's the fear they're scared.
[00:06:48] Chanelle: Like you mentioned, or it's something that just makes it really hard to get specific. So you mentioned one, one clue to how to get specific is think of the, who you're [00:07:00] working with any other thoughts on how to drill down and get to that level of specificity that's really needed to create a good offer.
[00:07:08] Alex: I think the simple answer is just excuse me, to, to have conversations with potential clients, because I think as well, when you're thinking about that specificity piece and what outcome would my client want, I think a lot of people have this tendency to guess, or they think they need to guess, and that's just not true. And often that's the hardest way of doing it because it's almost like throwing a dart. At a dartboard and just throwing it until you hit the bullseye. [00:07:30] So the best way to often find out what's, outcome people would want is just to chat to your ideal clients.
[00:07:35] Alex: Like even if it's, you're not selling them anything, even if it's purely Hey, I'd love to pick your brains. Can we hop on a call for 15 minutes and I'll just, talk to you and interview you and ask you some questions. And often it's through those conversations that you'll start to get a series of answers and you'll be able to pick, you'll be able to find a that kind of connects all those answers.
[00:07:53] Alex: And Usually that's the best way of finding, how, not just how specific you need to be with your outcome, but your outcome [00:08:00] in general. And it's something that, extends even further than offers. It expands into messaging. It's just, I think we often have this tendency when it comes to offers, when it comes to marketing, when it comes to anything is to just guess when actually the most accurate thing to do is just to get it straight from the horse's mouth, so to speak.
[00:08:16] Alex: And and then work that into your kind of work backwards, don't try and guess, just work straight from the client and steal their words and put it into your marketing, put it into your offer.
[00:08:24] Chanelle: That's really good. Really such a good point. That's going to get exactly the offer that [00:08:30] people are looking for.
[00:08:31] Chanelle: So I love that you brought that out. Now let's talk a little bit about what things people are commonly missing in their offers. Talk to us about that. Sure. Thanks.
[00:08:41] Alex: So this is an interesting one because I think it's like pretty much on a weekly basis, it's becoming more and more relevant. And the reason I say that is because it's never been easier to start a business and it's never been easier to put together these offers and just take them to market, like with Facebook ads with email lists, it's so [00:09:00] easy to set up an offer like this.
[00:09:01] Alex: And take it to market. And that's an awesome thing, but it's also a difficult thing because it has lowered the barrier to entry. So many more people are able to do it. What that means is it's so much more. I wouldn't say it's harder to stand out, but that's more a symptom of the fact that there's just, so many offers.
[00:09:19] Alex: There are so many offers out there. And offers that are similar to yours. So when I'm looking, and when I say yours, I don't mean your chanel, but yours, the
[00:09:28] Chanelle: listener, right? Yeah, [00:09:30] exactly.
[00:09:30] Alex: Yeah, exactly. And so often what's missing from an offer, even if you have a really awesome outcome is. The actual mechanism the thing that you're going to use to achieve that.
[00:09:41] Alex: Because especially if you think about let's take an example like the One Book Millions Method, right? So that, the market that we're in and the Peaceful Profits is in is like quite a crowded market, right? Probably. For the listener and everything, you've probably seen a ton of different ads from people, from coaches, service providers, all these different people saying, [00:10:00] Hey, I'm going to help you grow your business.
[00:10:01] Alex: That is a problem, a promise that a lot of people have made already. So even if we get really, really specific with the outcome, which in terms of Peaceful Profits is I'm going to help you build a seven figure business through simpler marketing, even that simpler marketing piece, there's still other people out there that could claim that piece of Hey, even if it's like a webinar, and they've somehow figured out a way to, they've got their own little process for making it, a webinar super easy for streamlining the process, all that stuff. They could really, also claim that [00:10:30] title of simpler marketing, but what kind of sets us apart is like, Hey, we're going to use a book to help you build a seven figure business.
[00:10:35] Alex: So when it comes to things that are commonly missing from people's offers, a lot of the time I find it's that mechanism, right? So that thing that you're doing that makes achieving that outcome different, right? So people could be promising the same outcome as you doing a hundred different ways, but what's like your secret sauce for doing that?
[00:10:52] Alex: Even if you're doing the thing the same way you could, someone else could probably be promoting, a book to grow business out there, but they probably also have their [00:11:00] own way of doing it, they probably have their own way of writing a book similar to way to the way we have our own way of writing our book at Peaceful Profits and the way we build funnels.
[00:11:07] Alex: And so I think that's that kind of. to create an offshoot of that argument as well. And I'll round this off because I realize I'm starting to ramble again a bit, but basically I think as well, in the sense that, sometimes things are missing from your offer in the sense of you need a mechanism to show how your offer is different.
[00:11:25] Alex: I think people. are scared that oh, I need to reinvent the wheel and, put something [00:11:30] into my offer that no one's ever seen before without realizing that like the way that they're doing things already is probably different of enough, a different enough way, a different enough mechanism that would help to attract their ideal client.
[00:11:44] Alex: Because even if you're not cognizant of it, Everyone has their own little way of doing things and the reason that they do this, as opposed to that when they're, trying to use a book to grow a business or anything like that. And so when you're thinking about your unique mechanism and your proprietary framework, like you probably already have your [00:12:00] proprietary framework, you just need to take a step back and look at exactly what you're doing and figure out what kind of makes that your secret sauce as opposed to, someone else's.
[00:12:09] Chanelle: Yeah. Okay. This is another one where I think that people can hear it and yet need to hear over and over again, because it's one of those things that sounds like, oh yes, definitely a unique mechanism. And then you sit there wait, what is my unique mechanism? How do I put this into practice in my own offer?
[00:12:27] Chanelle: So can you give us some examples? I would [00:12:30] love some examples in maybe some different niches that help bring it home. Like How does this unique mechanism play out in different industries?
[00:12:40] Alex: I think a good example actually that I can, that comes to mind is a guy by the name of I think his name is John Buchan, B U C H A N.
[00:12:49] Alex: And his, he has a thing called the charm offensive and his thing at the end of the day is, I will help you grow your business through cold outreach. So that in it, in and of itself, isn't a [00:13:00] new concept, right? And there are plenty of people out there teaching people how to do that through cold outreach, but his thing, the thing that he.
[00:13:06] Alex: Kind of discovered about himself was that he's actually good at just chatting gibberish and being quite funny and being quite humorous and so he just found a way to, work that into his messages and so his thing is the trauma offensive and it's simply, You call, you do cold outreach to people, whether that's through email or Instagram or wherever, but as long as you include a bit of, humor and personality in those messages, then you can actually stand out in the inbox and you [00:13:30] get, responses from people, you get responses from clients that you really want to work with because they vibe with your message and your humor.
[00:13:36] Alex: So even something like that, it's It doesn't even need to be like this new method of marketing that you need to like completely subvert the world of marketing or subvert the world of, relationships or anything like that. It could literally be just this kind of personal belief that you bring to the table or this, Personal kind of unique skill that makes it so that your offer is a little bit different.
[00:13:56] Alex: And it plays to your strengths. I think that's the biggest thing is play to your [00:14:00] strengths. And I don't even necessarily just mean the skills and expertise that you have, but also from a personality standpoint and the more like soft skills that you have, what all of those things are going to influence your offer in some way.
[00:14:12] Alex: And it's just about. Being able to take a step back a little bit and analyze, yourself in that way and how that connects with your offer and how that would help you eke out your proprietary framework and your unique mechanism.
[00:14:24] Chanelle: But that is such a good example. I'm so glad you brought one, that's like that [00:14:30] shows how, what you, who you are can play into your offer.
[00:14:35] Chanelle: Because I think that is a piece that we often miss that, like you, the business owner matters, who you are matters. And that's going to come across, one interesting thing here at Peaceful Profits is. Is a lot, not everyone, but a lot of people that come our way are a little bit introverted.
[00:14:53] Chanelle: And I think that's so interesting because Mike is that way. We don't see him on camera, right? He's not putting his face [00:15:00] out there dancing on Tik TOK. And that is part of a little part of The offer it plays through, even though maybe we're not consciously recognizing that, but it's part of the messaging.
[00:15:14] Chanelle: It's part of the whole package. And like you mentioned, just with humor, using that, recognizing that skill, recognizing your personality and who you are, and then using that as your mechanism is a really powerful thing to do. So that's a cool example.
[00:15:29] Alex: And it's [00:15:30] interesting as well, because I think, one of the questions that I sometimes ask people when I'm looking at their offer is do you even want to do this offer?
[00:15:37] Alex: Is this something that excites you? Because, ultimately you could try and create this offer that's super incredible, irresistible, has all the bells and whistles, but If you're like bored by it yourself, and that comes across when you're on these sales conversations, like no one's, people are going to pick up on that vibe and they're not going to want to buy.
[00:15:56] Alex: So there's almost this intangible I don't even [00:16:00] know what to call it, like an intangible vibe that happens on a sales call when you're talking to someone about an offer that you really believe in, that you really enjoy delivering and that is incredibly valuable, you're not going And intersects with the thing that, you're really good at, and you really enjoy and that kind of intangible sense, like people feel it when you're on the sales call and you get excited talking about what you want to do.
[00:16:18] Alex: And I think so much of that can be overlooked if you're trying to create this offer, that's supposed to, you're supposed to take all these boxes about being super irresistible. But one of the most important boxes is, do you actually [00:16:30] enjoy this? Do you enjoy doing this?
[00:16:31] Alex: Especially when you think about how that fits in terms of. an acquisition funnel because an offer that you don't enjoy now isn't going to get easier the more your business scales because you're going to be doing more of it. You're going to be dealing with more of the same problems, bigger problems with that offer.
[00:16:45] Alex: That, that desire, if you don't have a desire to deliver your offer, if you don't have an interest in it, that's not going to go away magically when, money starts coming in. It's only going to compound. So I think that's one of the biggest questions to ask at the beginning is Do I actually see myself delivering this offer?
[00:16:59] Alex: [00:17:00] Do I enjoy this offer? Do I have an interest in it?
[00:17:02] Chanelle: Yeah, that's a great question. Thank you for bringing that out. Now let's talk. You mentioned earlier that an important piece of the offer is actually who you're offering it to. And I want to talk a little bit more specifically about the ideal client. So what role does the ideal client play in someone's offer?
[00:17:24] Alex: So that's a good a good point to bring up because one of the things that I personally, myself learned [00:17:30] from Mike very early on was this concept of you're only as good as the client allows you to be, right? So you could have a fantastic offer. You could have all the right systems. You could have all the right experts and team and everything to help you deliver that offer.
[00:17:44] Alex: But if the client themselves doesn't have the infrastructure to be able to actually capitalize on the offer. Then it won't be a good offer. Ultimately you won't be able to get great results for the client with it. And the client isn't going to be happy with your results. They're going to blame it on you.
[00:17:58] Alex: It's not, it's going to be a whole mess. [00:18:00] And I think one of the, one of the, like you, one of the things that you can sometimes see as perhaps a really good example of this is if you were say a marketing agency and you were delivering create this campaign, to sell, to to get clients for this agency, but if they didn't have a sales team or a sales process on the backend to be able to convert those, and you're delivering them all those leads, then, that's something that it's not going to work for the offer in the way that you thought it might, you're not going to get the results that you thought you might.
[00:18:28] Alex: And so that's also one [00:18:30] of the things when you're thinking about your dream client. I think it's easy to say okay I'm only as good as the client allows me to be. So therefore, if the client isn't good, it wasn't my fault, but I would encourage people to steer away from that and then take accountability in their role that they play in prospecting.
[00:18:46] Alex: And what I love about Peaceful Profits again, is the way that there, there has this, this discovery process that takes place so that you actually. filter out the clients that are the right fit for you because the last thing that you want to be, involved in is a client where you're like, yeah, of [00:19:00] course we can get results for you.
[00:19:01] Alex: And they turn out not to be the right client. They turn out to be a client that doesn't have the kind of conditions for you to deliver. And then, no one ends up happy in the end. That's one of the key pieces in kind of that client relationship is. You are only as good as the client allows you to be.
[00:19:14] Alex: And that's why it's so important to paint a really clear picture of who you want to let into your business, but also who you don't want to let into your business, put, putting these filters in place that mean that if the client isn't the right fit, then they can continue to work with you on your high ticket offers.
[00:19:29] Chanelle: [00:19:30] So is it just a matter then of deciding who you want in your business or is there more research that goes into like, how do you decide your dream buyer? Is it something that comes internally or is it more external?
[00:19:45] Alex: It's it comes in two parts, both parts actually, internal and external. I think the more external factors are the ones that are perhaps a little bit more quote unquote mechanical or rigid.
[00:19:55] Alex: Again to think about the marketing and sales example, you might say, Okay we're only going to [00:20:00] allow clients to work with us if they have an annual, revenue of a hundred thousand dollars or more. And that's something a little bit more mechanical. It's quite rigid.
[00:20:08] Alex: It's very easy to test against, but there's also something, which I think is a bit more internal. And that really comes from the personality side of things and how you actually gel with the client. And there might be people that When you're talking to them on the sales call, you get these red flags that actually this might not be such a nice person to work with or there's something they said that probably, indicates [00:20:30] that they might not be the right fit for this offer.
[00:20:32] Alex: And there's that kind of personality side of things. Like at the end of the day, service based businesses are all about people. You're going to be dealing with clients, right? So it's important that the people, and in some cases you're going to be dealing with these clients more than you deal with, you talk to your friends or maybe your spouse or anything like that, right?
[00:20:47] Alex: It's important that also that more like human piece is right there too, that it's not just they're the right fit because they have enough money or their businesses is the right size or anything like that. But they're also the right fit in terms of how they fit [00:21:00] in. With the company culture, even if that company culture is literally just you at this minute and you're going to be the one working with the client.
[00:21:06] Alex: So yeah. Yeah. Okay. That's great. I love that, that both plot parts play into who these clients need to be in your business. Now, one of the things that Peaceful Profits emphasizes is the importance of having high ticket offers. Let's start from the beginning. What is what makes something a high ticket offer both monetarily and then what elements [00:21:30] need to be in there to make it worth that amount of money?
[00:21:34] Alex: In terms of monetary values, it's a little bit, the lines are a little bit blurred because for some people One thing could be considered very high ticket. Whereas, another thing might not be an example is things like generally in harder offers with harder offers, things that are in like the the make money space or, and to give a definition as to what hard and soft offers are, I think that would be good to, to clarify before moving forward.
[00:21:57] Alex: Hard offers are things like that are very measurable where the [00:22:00] results are very measurable, either like I'm going to help you lose, 15 pounds, or I'm going to help the business generate, a hundred thousand dollars in revenue, things that are very objective. And easy to track.
[00:22:09] Alex: Not always easy to track because sometimes they're not always the easiest to track, but they have, they all very often have this kind of like number attached to them. Where soft offers, they're a little bit harder to measure. And typically those are offers that are to do with things like emotions or relationships, those kinds of things which are harder to quantify in numbers.
[00:22:26] Alex: And we usually just use words to describe those outcomes. Now. [00:22:30] In industries where there tend to be a lot of harder offers, right? So things like marketing, make money online, all that kind of stuff. The price points tend to be a little bit, I would say higher. And so what would be considered high ticket there varies a little bit.
[00:22:44] Alex: Some people would, wouldn't even consider it high ticket unless it's, above 3, 000. Whereas some people, if you're in an industry where it typically deals with softer offers and people perhaps aren't used to paying so much, say they're not. A business that you're dealing with, but it's an actual person and it's an offer to do with relationships, [00:23:00] and it's someone who perhaps hasn't paid that much for, this kind of service in their life.
[00:23:04] Alex: For them, maybe 1, 000 or 2, 000 is, high ticket because for them, it's quite a big investment. It's like a bit of a scale as to what what you would consider high ticket and how, the appetite that your your clients have and the industry that you're working in that kind of plays into what equals high ticket.
[00:23:21] Alex: But I believe with the program and the Peaceful Profits program, we consider high ticket, anything from kind of 3, 000 upwards. So from a monetary value, that's [00:23:30] where high ticket sits, but I think the difference between something like low ticket and high ticket, not just from obviously the price difference, but also It is the actual results that you're going to generate, right?
[00:23:41] Alex: So typically with a high ticket product, you want to generate incredibly valuable results. And often the results are a lot more guaranteed, right? So if you buy a book that says, I'm gonna help you build a million dollar business. There'll probably be stuff in there that's really helpful, but it's not necessarily guaranteed that you're going to do that because there's still a lot of onus on you [00:24:00] to actually carry out what's in the book.
[00:24:02] Alex: Whereas with a high ticket offer, there they'll typically be elements where it's either done for you or done with you. Which if they don't help to guarantee the results in themselves, they help to make the results more guaranteed. They help to increase the likelihood of those results. And typically those results are ones that will, pay for themselves many times over.
[00:24:20] Alex: So I believe I heard Mike once say that, he won't even consider selling an offer or something along these lines. He won't even consider selling an offer unless the. Price point that the [00:24:30] revenue generated or the actual business growth created is at least 10 times what the client is paying for it.
[00:24:35] Alex: So if it's a 10, 000 offer, he wants to create at least, a hundred thousand dollars in value for the business or for the client. So that's really what separates the high ticket offer from low ticket offer in terms of, not just price, but also the. Outcomes that you're providing and the likelihood of those outcomes coming to pass.
[00:24:53] Alex: So
[00:24:54] Chanelle: awesome. That's so good. Thank you for spelling that out. I think that really clarified a [00:25:00] lot of different points. We've covered so many good things today. I love all of what we've dived into about offers to finish out. I would love to just hear any final takeaways, what you hope that listeners will take away from this episode specifically about their offers.
[00:25:18] Alex: Honestly, I would just take it right back to what we said towards the beginning, and I think there's a lot of pressure to feel like you need to get your offer right straight from the beginning, and it needs to be perfect, and it needs to [00:25:30] tick all the boxes and the reality is it's not true.
[00:25:32] Alex: Your offer is always going to be a work in progress, and Everything that you really do in the offer creation process until you're on that, phone call with someone and they say, yep, I'm going to buy and they give you their credit card details, everything up until that point is just theory, right?
[00:25:46] Alex: So until you have those conversations, that's when you'll actually get the most valuable, accurate feedback about your offer, which is why I'm such a big proponent of actually just having those conversations. Imperfect action, right? So getting out there, even if you know that maybe [00:26:00] things aren't perfect, you know that there's still some tweaks to make people are also a lot more forgiving than, we give them credit for.
[00:26:06] Alex: I think a lot of people think if I don't have, a ton of experience in, in doing this I only quote unquote have, five years experience in my field. How am I going to turn this into an offer that people are going to pay me, 3, 000, 5, 000 for? And I think if you're upfront about that, people are usually a lot more understanding like, Hey, I, although this offer is new, the experience and the expertise that I bring to the table in this industry.
[00:26:28] Alex: And with this, this particular [00:26:30] result is not new and I can help you guide, I can guide you through that process. And I think people, if you're upfront about that, that, that aspect of, this is a new offer, but you're not new to the industry yourself. And you have this knowledge and especially that piece where you're enthusiastic about your offer.
[00:26:45] Alex: Then that really can be felt by the clients. And it's something that they're often quite understanding about. Basically. The whole idea of a high ticket offer creation is a lot more scary than it sounds. That's what I would say.
[00:26:55] Chanelle: Okay. I love it. That means listeners that you can go [00:27:00] out there.
[00:27:00] Chanelle: You can do it. Create your offer. Don't live in fear. It's a work in progress. Alex, thank you for being with us. I think you've taught us a lot of really actionable content that people can go and put into practice in their business. So thank you.
[00:27:14] Alex: Thank you so much for having me.
[00:27:16] Chanelle: Thank you everyone for being here and we'll see you next time.