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Are You Just One Book Away from a 7-Figure Business? 

 Discover How I Used a Book to Simplify  Marketing and Consistently Get More Clients for My Coaching & Services Business


Dear Entrepreneur, Coach, Agency Owner, or Service Provider,
Mike Shreeve
I Help Entrepreneurs Scale Quickly | Over $150,000,000 Generated For My Clients Over the Past 15 Years
My name is Mike Shreeve and in my book, The One Book Millions Method

… I’d like to show you how I replaced almost all of my marketing with a simple book that can take anyone as little as 14 days to write

If you help and serve other people and you’re ready to simplify your marketing…

If you have a course, offer, coaching program or service you sell…

If you’re ready to scale your business to $100k/mo or more in revenue…
Or if you’re tired of rising ad costs and increasing complexity in your business…

… I can show you how I use this method to scale to 7+ figures/year and beyond with less work, less complexity, and more consistently. 

I wrote my first two non-fiction books in 2012. Since then, I’ve perfected the process of:

  • Using books to rapidly grow email lists and acquire new customers…
  • Using books to replace less effective marketing methods (like video sales letters, webinars, and free lead magnets)...
  • Using books to sell coaching programs, live events, services, memberships, online courses and more…
  • Using books to improve sales conversations and attract more “dream clients” to my business...
  • And using books to help cover marketing costs and scale businesses that serve others fast.
Inside The One Book Millions Method, I’ll share with you the exact process I use to quickly write a book that can grow almost any business that serves others, how I sell the book at net zero in advertising costs, and how I use the book to bring in 100-150 new customers per day. 



  



In 2012, I Wrote Two Books to Get Clients. 
I Ended Up With More Clients than I Could Handle.


For over 100 years, books have been one of the most consistent and predictable client-getting assets you can use to grow a business. 

Books can help establish your authority as an expert. They can help you grow an audience. They can help you nurture readers and guide them toward your services, coaching, courses, and more. 

I started offering my services as a copywriter and marketing consultant in 2007. I noticed all of the “gurus” I looked up to had a book, so I wrote my own book to establish my authority (two of them actually).

The first two non-fiction books I wrote brought in 4335 sales in 8 months.
Back then, I didn’t even use The One Book Millions Method I’m about to give you for $4.99. I just put these books on Amazon and sold them the “hard way.” The method I’m about to show you is even more effective at selling books and turning readers into clients. 
Back in 2012, I sold these books the hard way (I’m about to share an easier method to sell books and turn readers into clients). 

I put the books on Amazon. I begged for reviews. I wrote a ton of blog posts. I tried to get on guest blogs, podcasts, email list shares, and more. That’s why it took 8 months to sell just 4335 copies. 

I only “made” $9,060.15 from book sales in the first 8 months. 

But, as a result of those sales, I ended up with more clients than I could handle (better clients too… clients I had only dreamed about working with before). 

By the end of 2015, my copywriting agency ended up working with over 1,000 different clients. And, with the help of these two books, the clients they helped bring in, and the audience they helped me build, I was able to work with amazing “dream clients” like Russell Brunson, Mel Robbins, SUCCESS Magazine, Bill Glazer, Brendon Burchard and many others. 

Fast forward to 2018, just over one year into my first coaching business…


In 2018, I Replaced My Webinar with a 68-Page Book and Scaled My Coaching Business to 7+ Figures/Year


By 2018, I was running a coaching business, helping freelance writers launch their careers.

To get coaching clients, I did what everyone else was doing:
  • Webinars
  • VSL Funnels
  • Freebie Lead Magnets
  • ​And Product Launches to Help w/ Revenue
These methods were “working.” But they weren’t scaling. It required too much effort to keep them working.


Before I Replaced My Webinars, VSLs, and Freebies with a Book, My Business Was Stuck at $60k-$70k Month (and I Was Stuck “In” My Business) 


Back in 2018, the cost to run a webinar or VSL and get a quality prospect on the phone with my sales team was rising rapidly. 

My coaching business was doing $60k/mo consistently. But to stay there, I had to move in dozens of different directions at once. 

I ended up trapped in a constant cycle of launches, new marketing objectives, content creation and chaos. 

I was living in my business all the time. Pulling my hair out. Sacrificing my health and time with my family. 


I Replaced It All With a Book.


I stopped doing freebie webinars, giving away lead magnets and having my team hustle on social media to get clients. 

I was done trying to grow a business with freebie seekers. I was tired of having to worry about cost per call and call quality. I was tired of giving up my free time to reinvent my marketing every few months. 

So, I wrote a short book called The 90 Day Writer.
The book was just 68 pages long.

It was written in a specific style that delivered value to my readers, introduced my offers and services, and answered objections about those offers. It took just days to write. 

Then, I tossed that short book in a marketing funnel that sold 150+ copies per day at 1.75x ROAS (return on ad spend) BEFORE any sales of my coaching program. 

Next, I invited those book buyers to book a call with me so I could offer them my premium coaching offers and services. I used automated email follow-ups to get the job done.
I got an award for selling $1,000,000 worth of books. Cool. 
Sales call quality improved. The quality of my coaching clients improved. My ability to help and serve my clients improved.
Fast forward a few months and my business grew from $60,000/mo to more than $350,000/mo with more than 60% margins. 

And I no longer had to “live” in my business 24/7/365 to make it work. 

For the first time in my 10+ year entrepreneurship career, I was able to take a long vacation while my business grew without me. 

All because of a book written and launched using the method you’re about to get inside the book on this page.


On January 7th of 2021, I Launched a New Book. By The End of the Month, The Book Had Brought in $141,108.68 in Sales.



On January 7th of 2021, I launched a funnel that used a book to bring customers into my business.

22 days after launch, I’d spent $30,510.15 on running ads to the funnel, and made $99,087.30 in revenue (counting funnel sales + back end offer sales).

Just a couple days later (after a few quickie emails to book readers saying “I’m looking for clients”), and by the end of the month, I’d spent $36,154.67 on running ads to the funnel, and made $141,108.68 in revenue (counting funnel sales + back end offer sales).
Screenshot from my payment processor, Stripe, after the first month of book sales + premium offer sales. Gross charges = sales processed the first month.
The best part was, because the book was written to The One Book Millions Method I’m about to show you, prospects showed up interested in my premium offers and services eager and excited to buy.



Here's What You'll Discover Inside The One Book Millions Method: 

  • Add 100-150 New Customers Per Day to a business at net zero cost per acquisition (i.e. at breakeven on ad spend) or better…
  • Turn strangers into premium clients without giving away stuff for free, recording endless webinars, or spending a ton of time sending out cold DMs…
  • How to Plan, Write, and Produce a Book from Start to Finish – even if you’re not a writer (spoiler: You don’t even have to write the book yourself…)
  • ​“Sell without Selling” and Close 40% of Sales Calls for High-Ticket Programs without needing high-pressure sales tactics, sleazy “bro marketing”, or a high-ticket closer…
  • ​1 “Set-and-Forget” Book, 1 Funnel, and Scale to $100k/mo – My proven framework for building a $100k/month business by doing less…
  • How I use books to create a “passive” business that DOESN’T rely on doing everything all the time to keep it running…
  • A complete list of everything required to get a book live, out in the world, and selling so that you can bring in more prospects who are pre-sold on your offers and services.
… And a lot more!


This Book is a MUST READ for…
  • Experts who would like to become the go-to figure in their industry without spending years trying to “get their name out there”...
  • Coaches and course creators looking to increase their ability to serve at scale and add hundreds of students to their programs...
  • Freelancers, consultants, and service providers who want to trade bottom-of-the-barrel projects for higher-paying clients that they LOVE to work with...
  • ​Speakers looking to get off the endless speaking circuit while STILL growing their audience and spreading their message to thousands…
  • Marketers who are tired of giving their best stuff away for free (just to attract leads that never end up buying…)
  • ​Anyone looking for a simpler, more peaceful, and more profitable way to build a 7-figure business by giving more value to their audience…


⭐⭐⭐⭐⭐

“In the past 6 weeks I’ve made over $30,000 in coaching income… plus over $2,000 PROFIT from my front-end funnel.”

⭐⭐⭐⭐⭐

“This is the method I’ve been looking for. No posting stuff on social all day, no free funnel of a book that no one reads.”

⭐⭐⭐⭐⭐

“Not a Bad First Day!”



  



Ready to Get My Entire Process For Using a Book to Build a 7-Figure Business?



The price of The One Book Millions Method is a one-time payment of just $4.99.

Your digital copy of The One Book Millions Method will be delivered to your inbox right away so you can start discovering how I use books to scale businesses faster and more predictably than any other method I’ve tried or tested.

Inside The One Book Millions Method, you’ll get access to over 10+ years of experience, lessons, and insights from testing, tweaking, and scaling book funnels. 

Your purchase today also includes the 7 bonuses.

I know this seems like information overload, but I’ve done my best to organize The One Book Millions Method so you’ll be able to immediately gain new insights you can rapidly deploy…

... while having a blueprint you can follow to create and launch your own book asset to bring in high volumes of new customers and quickly turn them into premium clients.

To make sure you have everything needed to understand and implement The One Book Millions Method on your own, I’m also including the 7 bonuses listed below at NO COST with your order today.

These bonus courses and workshops are designed to complement what you’ll learn inside The One Book Millions Method.


Get Your Copy Right Now for Just $4.99

And Get All These Bonuses For FREE…


Bonus #1:

7 x 7-Figure
Funnel Breakdowns

Here’s How the Top 1% of Marketers Are Using Books to Acquire Customers and Attract Clients
Do you also want to see how other coaches, consultants, agencies, service providers and digital course creators are using books in their marketing?
  
In this 7 x 7-Figure Funnel Breakdown Training, I’ll show you how the Top 1% of marketers are using books as new customer acquisition tools in their businesses.

We’ll look at the offers, each page of their marketing funnels, and even some of their follow-up materials so you can get a full understanding of what makes a 7-figure funnel work.

You’ll see how our method compares to other “book funnels” out there so you can determine if our book asset model is the best fit for your goals.


Bonus #2:

3 Clients Per Day
With a Short Book

How We Turn $4.99 Book Buyers into $3k - $30k+ Clients in About 7 Days Using a Book and Simple Follow-Up
Inside this bonus training, 3 Clients Per Day With a Short Book, you’ll discover the process I use to turn $4.99 book buyers into premium clients for $3k to $30k offers.

Using a book to sell a high-ticket program, course, or service is a very different process than you might be used to seeing.
 
In this training, you’ll get a better understanding of how book buyers interact with your brand and your follow-up marketing messages.

You’ll discover how using a book differs from webinars, lead magnets, or VSLs…

... and I’ll walk you step-by-step through the process I use to turn $4.99 book buyers into premium clients without using pushy, desperate-feeling sales tactics.

Here’s the best part: You don’t even need a book to apply these principles into your marketing immediately.

As long as you’re already offering something that helps someone achieve a result and you’re selling it (not giving it away for free)... you can swipe the exact pathway I use to turn strangers into clients.


Bonus #3:

3 Offers to 7-Figures

Discover the 3 Offers That Help Agencies, Coaches, and Digital Course Creators Consistently Get to 7-Figures
The next bonus training you’ll receive when you purchase The One Book Millions Method is my 3 Offers to 7-Figures Workshop.

In this workshop you’ll discover the 3 types of offers every online business should have, especially if you offer a service or work with clients.

This 3-offer framework is how I consistently take $10k/mo and $20k/mo coaches, consultants, and freelancers to consistent $100k and $200k months. 

Discover how these 3 offers work together, where a book asset fits in the mix, and dive deep into the “offer math,” revenue expectations I’ve developed over 10+ years of using books to get clients. 

While it is possible to build a business around a single, core offer and acquire customers or clients through other methods, this workshop will illustrate why a single-offer model can only lead to more work, more inconsistency, and more stress.

With 3 offers in place, you can enjoy more profit predictability…

... plus, your success will be much less reliant on cold traffic acquisitions (and the whims of advertising platforms).

Get this 3-offer framework, use it with the book method you’re about to discover, or deploy it in your existing business for consistent, predictable profits.


Bonus #4:

Book Hook Workshop

Use This Mechanism to Attract More Clients and Pre-Sell Them On Premium Offers Before They Even Read Your Book
Chapter 9 of The One Book Millions Method explains how to come up with “Book Hooks.”

The “Book Hook” is a framework you can use to attract high volumes of buyers to your book and convert them into high-ticket buyers... based on the framework of your book alone.

In this bonus workshop, you’ll join me for a step-by-step over the shoulder breakdown of book hooks, how they work, and how to construct them.

Have you ever heard a marketer or copywriter talk about how you need a “big idea” and you’ve wondered: “Ok, but how do I come up with one?”

This workshop will show you how.

Use it with your book or embed a “book hook” into your existing offers to help boost conversion rates and attract more of your ideal prospects.

The Book Hook Workshop and my book hook formula is included when you order The One Book Millions Method.


Bonus #5:

14-Day Writing Challenge

Follow This Unusual Writing Framework to Complete a Book and Start Using It as an Asset in Just 14 Days (or Less)
Ready to see how even non-writers who have never written more than a 1000-word blog post are planning, writing, editing, and publishing 100-150 page books in just 14 days?

It’s not by spending 2 full weeks chained to a desk behind the keyboard, that’s for sure!

During this bonus challenge, I’ll guide you step-by-step through an unusual but highly effective speed writing process that requires little actual writing skill.

Discover how to write just as fast as you speak, how to handle the editing process, and how to accelerate writing productivity far past what even the most prolific “traditional authors” are capable of.

And no, this is not accomplished by hiring someone else to write your book (although you can do that if you want to, but it won’t be as fast as doing it yourself using this 14-day challenge method).


Bonus #6:

Sales Mastery

This “Backwards” Sales System is How We Effortlessly Close 40% - 60% of All Sales Conversations (Without “Selling”)
If you sell a premium offer or service on the phone or with 1:1 conversations and you're looking to close more of the prospects you talk to, don’t miss this 4-part bonus training.

In this course, you'll discover the 4-part system we use to close 40% - 60% of our high-ticket sales conversations.

See why having a non-sales mindset is actually better than pushing to get a close…

Discover the sales framework we’ve developed and borrow it for your offer or deploy it with your book buyers…

Better understand the features and benefits of your offer…

Learn the methods we use to find objections and questions that prospects might have without being pushy or “over the top…”

And swipe the follow up strategies we used to close sales conversations without acting like typical “closers.”

Borrow our relaxed approach to sales and apply it to your business, and your prospects will appreciate the unorthodox ethical selling strategies we've created to close more high-ticket clients.


Bonus #7:

Get the FREE Audiobook

The 6.5 Hour Audiobook Is Included When You Order Your Copy of The One Book Millions Method
Prefer listening to your books?
 
Order now and I'll include the 6.5+ hour professionally narrated audiobook version of The One Book Millions Method for free.
 
Audio files are delivered directly so you can listen on any device. Instructions included to make enjoying the book easy.
Get the Audiobook and Listen to The One Book Millions Method on Any Device…
Included at NO COST with your order.



The One Book Millions Method is available for a one-time payment of just $4.99. When you order today, you’ll get an immediate digital download plus all 7 of the bonuses listed above at no additional cost.

Order your digital copy today and get the exact method I’ve used to consistently add new clients and predictably run higher volumes of traffic to our offers.


Is This “Book Asset” What Your Business Has Been Missing?



If you’re ready to try the method we use to rapidly acquire new customers and clients while more than covering traffic costs…

Turning brand new prospects into premium buyers of $3k to $30k programs…

While educating those who need your help the most and delivering value they genuinely appreciate…

Rapidly building authority and trust...

... and eliminating the unpredictability of marketing systems that can be inconsistent, expensive, or time consuming...

My latest book, The One Book Millions Method, can show you what to do.

The advantages of using this method are outlined in the book, but at the very core of this method are these realities:
>> Reality #1: Marketing costs need to be covered rapidly in order to scale because it’s hard to afford traffic unless costs are quickly repaid…

>> Reality #2: Building a list of buyers who pay to be sold on high-ticket programs is always going to be better than paying for leads because buyers will buy again (and again)...

>> Reality #3: Using a book to pre-sell prospects on premium programs will almost always result in higher close rates (especially when the book is written the way I’m about to show you).
I believe these are just a few of the many reasons why the book asset method scales faster and more predictably than any other method I’ve tried or tested.

If you’re ready to peek behind the curtain as I reveal the strategies, methods, and principles I’m using to accomplish all of this...

Click “Yes! I Want the Book + Bonuses” below, get your digital copy of The One Book Millions Method and let me show you my unique launch process, how I scale businesses, and many of the lessons I’ve learned along the way.



Get The One Book Millions Method + All 7 Bonuses

For Just $4.99


  • A Digital Copy of the One Book Millions Method
  • ​7 x7-Figure Funnel Breakdowns
  • 3 Premium Clients Per Day Training
  • 3 Offers to 7-Figures Workshop
  • ​Book Hook Mechanism Workshop
  • ​14 Day Book Writing Challenge
  • ​Sales Mastery: 40% Close Rate System
  • 6.5-Hour Audiobook


Get Everything Above Today for

Just $4.99

You’ll receive The One Book Millions Method digital book, the 6.5+ hour audiobook, a MOBI file for your e-reader or tablet, and all of the included bonuses.



Here’s a Look at What You’ll Discover When You Get Your Digital Copy of The One Book Millions Method…


CHAPTER 1: Reality Check

  • Lesson #1: 68 Pages to $1,000,000 in Revenue: An in-depth look at how 8 days of writing + 1 day to launch was all it took to take a coaching business from $20k/mo to $100,000/mo.
  • Lesson #2: Rapidly Becoming An Expert Among Experts - Experts with millions of followers were asking this previously unknown mom for podcast interviews and summit appearances just one week after launch (skip to client case study 3 in chapter 1).
  • Lesson #3: The Niche I Didn’t Think Would Work, why it worked anyway, and the strategy one of my private clients used to turn her career experiences into an online school that’s shaped the lives of thousands.
  • Lesson #4: $11,854 in 3 Days with a Book - Discover how an overworked freelancer ended the “hamster wheel” of client-getting and turned his established knowledge into immediate passive profits using this method.
  • Lesson #5: $1,500, $5,000 and $30,000 Offers, the role they play and how even novice marketers without established audiences are using The One Book Millions Method to predictably launch premium services and programs.
  • Lesson #6: ​​What if You Could Be Fully Booked With Just ONE Piece of Content? No more struggling with “what should I put on the content calendar?” or “how many cold emails should I send this week?”



CHAPTER 2: Who This Book (and Message) Is For

  • Lesson #7: What are “Peaceful Profits?” - I’ve built a coaching business called “Peaceful Profits” that helps entrepreneurs, coaches, consultants, and service providers peacefully scale their business... but what are “Peaceful Profits” and how are they different from just profits? (the answer is in chapter 2)
  • Lesson #8: The Struggle Shift - Here’s the #1 shift business owners can make to reduce the amount of stress, struggle, and emotional inconsistency they experience in their business. The earlier this shift is made, the better.
  • Lesson #9: Can You Do This In Your Business? I can tell you exactly how much I’ll make in profit six months from now to within a few hundred dollars because of how I market my business using books. If you’d like this type of predictability, let me show you how I do it in chapter 2.
  • Lesson #10: Stop Saying “Yes” When You Shouldn't - The #1 reason people who offer a service (that’s coaches, consultants, freelancers, agencies, and many others) tell clients “yes” is because of financial pressure. See how this method can help you say “no” (chapter 2).
  • Lesson #11: Struggling to Solve the Wrong Problems? Most marketers waste 80% of their efforts solving problems that don’t matter. The included self-assessments help you better determine where your time and effort should be spent.
  • Lesson #12: #1 Answer to Sales Inconsistency - This works well for just about any type of business (it works even better when you have a high-ticket offer, digital course, or coaching program).
  • Lesson #13: Marketing Systems vs. Marketing Assets - Do you know the difference? A system is something that requires work — day in and day out. An asset brings in the outcome you want 24/7/365, without direct input. Discover how to use a book as an asset.
  • Lesson #14: Dream Customers & Clients Discover You - One of the most powerful things you can do in your business is to be more purposeful in who you work with. There’s lots of talk out there about finding your “dream customer.” Learn how to create a book that helps them find you.


CHAPTER 3: The Five Problems

  • Lesson #15: 11 Examples of 7-Figure Businesses I’ve Built With Books - Is your niche on the list? Skip to chapter 3 and read on to see if your business is a good fit for this model.
  • Lesson #16: ​“Set-and-Forget” High-Ticket Sales and a look inside the 40% premium offer close rate that one book marketing can bring most businesses (never resort to “used car salesman” tactics again).
  • Lesson #17: 2012 vs 2021: What’s Changed in Marketing? Don’t miss the crazy strategy I was using in 2012 that returned 6x on ad spend with none of the complicated marketing methods people are using today (... and does it still work now?)
  • Lesson #18: Here’s What the “Gurus” Get Wrong - The answer to “why is it so hard to run ads these days?” might surprise you.
  • Lesson #19: ​​How We Solve the 5 Most Common Problems coaches, consultants, client-based businesses, agencies, and online course creators are facing in today’s marketplace.
  • Lesson #20: It’s Getting Harder to Sell Things Online and the type of book that allows businesses to stand out and deliver value even in the most crowded markets.
  • Lesson #21: ​​The Tools Still Work (the Audience Has Changed) - Struggling to get attention from your audience or prospects? Take the “marketing litmus test” we use that accommodates for today’s audience mindset.
  • Lesson #22: $200,000/mo of Marketing for Free - Borrow this method to appear “everywhere” without having to spend a fortune to staff a content team or pay for the marketing to get you there.
  • Lesson #23: How to Keep Someone Else from Owning Your Business - This might be an unconventional way of talking about business “ownership,” but make sure you read it so that you can avoid the mistake that cost me a $240,000/year revenue stream.
  • Lesson #24: Take This Test - Answer the questions on chapter 3, tally up your score, and determine just how predictable your business really is. Based on your score, you’ll see the next steps to take.
  • Lesson #25: ​​When Does “Free Traffic” Actually Work? If you take a close look at the example in this chapter, you’ll have a better understanding of how organic traffic businesses are actually built and what to expect.
  • Lesson #26: What the “Top 1%” of Marketers Are Doing - Reality check: 99% of marketers actually give up on paid traffic. Let me show you what the top 1% are doing to make it work.
  • Lesson #27: Replace Strangers With Customers - If you feel like you’re talking to the wrong people in your business, if you’re worried about low open rates on your email list, or if it feels like your audience isn’t engaged, use the self-assessment in chapter 3 to determine what to do next.
  • Lesson #28: 4 Secrets for Hiring a Salesperson - Wondering what it takes to close high-ticket prospects on phone conversations? I’ve hired a lot of commission-only salespeople over the years, let me break down what I’ve learned for you (end of chapter 3).
  • ​​Lesson #29: “Wow, $15,000 is really cheap for what you’re offering!” - How to have this conversation over and over again with your prospects.



CHAPTER 4: Why Short Books Work

  • Lesson #30: ​​My “Action Momentum” Framework that I’ve used with clients like Mel Robbins, SUCCESS Magazine, Brendon Burchard and many others to help grow massive audiences and move them toward courses and coaching programs faster than any other method.
  • Lesson #31: How R.I.A. Inspires Action - If you’re ready to change the lives of as many people as possible, or if you know there is a large audience out there who needs your help, use the R.I.A. strategy I’ll show you.
  • Lesson #32: Why the Trains in Portland Have Maps - Where I live in Portland, our trains have maps on the side. What does this have to do with growing an audience and building a business?
  • Lesson #33: What To Do With No Testimonials or Case Studies - If you waited until you had dozens and dozens of case studies before you grew your business, how long would it take before you got started? What I’ll show you in this chapter doesn’t require testimonials (and actually converts better).
  • Lesson #34: “Closing the Gap” - Borrow this unique principle from the billion-dollar industry online marketers completely ignore, but should be looking closely to for inspiration (especially if you’re a coach, consultant, agency owner, service provider or freelancer of any type).
  • Lesson #35: Your Offer Is in the Bedroom - This is a method of copywriting and selling an offer (especially something that’s $5,000+) that few think about but absolutely happens almost every time you hear the words “I don’t think this is right for me.”
  • Lesson #36: The #1 Reason It’s In Your Best Interest to Be Honest - If you join the world of dishonest marketers and online business owners, it will come back to bite you later on. See why in chapter 4 (this applies to all content, not just books).
  • Lesson #37: The Most Counterintuitive Way to Build a Business - Discover why it’s actually more profitable for my businesses (and most of my clients) when I make it harder for people to buy from me.
  • Lesson #38: An 80-Page Masterpiece - Imagine writing a book that has lasted longer than empires. The example in this chapter has!
  • ​Lesson #39: Want to Know Why This Page You’re Reading Has So Many Bullet Points? The answer is in chapter 4. Don’t worry, the book is not written in bullets. It’s 13 chapters and it’s written like... you know... a book.
  • Lesson #40: If You Score “27” or Under, It’s Time for This Asset - Complete the check-in exercise at the end of chapter 4 to determine your next steps (and if it’s time to start using this asset to scale your business).
  • Lesson #41: Why You Only Need 13 Minutes of Marketing - Not just sometimes but forever. Just 13 minutes of great content is all that’s needed to grow a business for a lifetime. Don’t believe me? Check out the example in this chapter. You’ve likely seen it, but you’ve never thought about it like this.
  • Lesson #42: Who Do You Actually Attract With a Webinar Anyway? (This goes for video sales letters too) - If you’re getting someone to sit through a long sales presentation, it’s probably because they have more time than money. Discover the antidote in this chapter.


CHAPTER 5: The Number One Problem with Short Books

  • Lesson #43: Why You Might Not Want to Use a Book - Seriously, let me talk you out of using a book! If you’re thinking about using a book as any part of your marketing or business, you’ll want to take this assessment.
  • Lesson #44: The Reason Prospective Buyers Don’t Trust You Yet and how a book can change the trust development process (including the overlooked form of trust that 9/10 marketers are ignoring right now).
  • Lesson #45: 6 Questions Your Prospects Are Asking (and How to Answer Them) - Find the answers to these 6 questions to increase close rates for courses, coaching programs, and services (any type of high-ticket offer).
  • Lesson #46: ​​Writing a Short Book Makes Sales Messages Better. See how a book will help you keep your ideas clear and concise so that prospects can better understand who you serve, the problems you solve, and how you’ll help them.
  • Lesson #47: 100 Pages (or Less) That Build 7-Figure Businesses. The length of a book does not dictate how valuable it is. In one of the included examples, you’ll see how just 40 pages changed the world.
  • Lesson #48: “Give Me a Reason NOT to Do It:” If you want the best reason NOT to write a short book, check out the end of chapter 5.



CHAPTER 6: The Math of Simple

  • Lesson #49: This Equation Shows You What to Fix and How - I’ve put it right at the start of part 2 so you’ll be able to jump right to it if you have a marketing strategy that’s broken. Works with any type of marketing funnel or website out there.
  • Lesson #50: “The Balancing Act” - Even if you don’t end up using a book, you can borrow this method to make any marketing funnel designed to acquire a customer or client “work.”
  • Lesson #51: The Reason “Running Ads” Is Only About ONE Variable - Don’t keep getting lost in the numbers of paid advertising. Focus on just this one variable (that you can actually control) and stop worrying about the things out of your control.
  • Lesson #52: Stability in Ever-Changing Markets - This is basic math, but once you understand the stability formula I’ll share in chapter 6, it’s much easier to keep business consistent.
  • Lesson #53: When CPS ≦ AOV = Scale is Imminent. Master this simple formula, use the numbers for marketing, and it’s possible to rapidly increase how quickly you can scale a business.
  • Lesson #54: “Those Who Can Outspend Their Competitors Win” and the little “$10 tricks” you’ll be able to borrow and use to keep up with even the biggest businesses out there on any ad platform are inside this chapter.
  • Lesson #55: Our Favorite Tweak No One is Using Yet - This is a little tweak we do on order pages that increases average order value for our clients like crazy, but we haven’t seen anyone else doing it yet.
  • Lesson #56: How Much Does It Cost to Sell a Book Anyway? - Let me break down my numbers, the numbers I’ve seen working with some of the biggest names in online book sales, and the numbers we’ve seen with our clients.


CHAPTER 7: The Step-By-Step Funnel Pages of The OBMM Book Funnel

  • Lesson #57: When a “Failure is Not Failure” - Ever hear the phrase “three feet away from gold?” So many of our clients end up three inches away without knowing it (then we show them what’s possible and everything changes – all revealed inside this chapter).
  • Lesson #58: The 4-Page “Website” That Makes It All Work - Dive deep into the inner workings of The One Book Millions Method and see how each step of the marketing machine works.
  • Lesson #59: What to Do if You Need Help Understanding All of This - Just skip to page 112.
  • Lesson #60: How to Write a Page That Sells a Book - I’ve done it for a few of the bigger names and more than a couple NYT bestsellers, my team has done it for more than a few clients we’ve taken from zero to 7-figure business owners... let me show you a few tricks of the trade.
  • Lesson #61: PLEASE DON’T EVER DO THIS: If you ever run any sort of marketing funnel with an upgrade or upsell, avoid the sales mistake I’ll share inside this chapter because it’s likely holding back conversion numbers (it’s also pretty sleazy, let’s be honest).
  • Lesson #62: Lessons From 37 Launches - Find out what I’ve discovered after planning, launching, and optimizing 37 marketing funnels using this method in the short span of 12 months.



CHAPTER 8: How to Turn a $5 Book Sale Into a $100,000 Per Year Client

  • Lesson #63: “Is this really the best I can do?” - There are a lot of instances where this question might not matter (80/20 and all). In chapter 8, you’ll find out where it always matters.
  • Lesson #64: Don’t Be a Garbage Salesman - In chapter 8, there’s a good opportunity to narrow down your offer to something amazing. Take that opportunity so you’re not selling garbage. It’s easy to sell something amazing. It’s difficult to sell garbage.
  • Lesson #65: ​​People Are Looking at 200 Things + You - I’ll show you the process I use in my businesses and the methods we’ve tested for 37 businesses in the last few months, proven to make sure they’re still paying attention to you.
  • Lesson #66: How to “Make the Right Offer at the Right Time.” This is even better than making an “offer they can’t refuse” because it doesn’t just seem like a logical “next step” for your prospects, it IS the next step.
  • Lesson #67: The 3 Types of Emails In Your Business: Borrow the pre-written templates I share within this chapter, or use them as examples to improve your email follow-up.
  • Lesson #68: Fully Booked Because of One Email - I’ll even give you the email template to do it. Just fill in the blanks.
  • Lesson #69: Here’s How Often to Send Emails - This is a general “rule of thumb” I use to determine how often to send emails. Doesn’t really matter if you use a book to build your business or not.
  • Lesson #70: Why You Don’t Want to Talk to More People. This will be a shock if you’ve ever tried to do cold outreach to grow your business, but: There’s a point when it becomes more profitable to speak to fewer people (Why? I dive deep into the logic inside this chapter).
  • Lesson #71: 5-Step Follow Up - Borrow the process we use to turn book buyers who don’t become high-ticket clients within 7 days after a book sale into clients at 14, 30, and 60-day intervals.
  • Lesson #72: How to Decide What to Automate and the process you’ll use to remove the manual tasks taking away your time and resources.
  • Lesson #73: The Golden Rule of 20% - You don’t need to have a PhD in economics to look back on your business and see this playing out again and again. Follow the calculations inside this chapter to find the most valuable prospects in your business.
  • Lesson #74: ​​16% of People Who Make $80k or More Do This - You’ll likely be surprised at how often they do it, too... I know I was.
  • Lesson #75: “High-Ticket Closing” Doesn’t Work - High-pressure sales tactics are rapidly becoming a thing of the past. Your prospects likely have more experience being sold to than most marketers have experience selling stuff. They know “what’s up.” Treat them with respect.
  • Lesson #76: Why I Haven’t Taken a Sales Call in 7 Years - Do I still talk with prospects from time to time? Yes. But very rarely (maybe 2x a month) and the conversations are nothing like the sales calls you’re taught to use to close “high ticket.”
  • Lesson #77: The Worst Sales Advice I’ve Ever Heard and why you should stop trying to “one call close” your prospects.
  • Lesson #78: Don’t Make Profit “Razor Thin.” Many marketing strategies require a high level of sales skill to implement. Any time you rely on skill to get ahead, you’ll run into someone who is inevitably more skilled. This book model can reduce the sales skill required to close a high-ticket client.
  • Lesson #79: An “Anti-Aggressive” Way to Attract Customers while maximizing the value given up front.


CHAPTER 9: How to Come up with Good Book Ideas

  • Lesson #80: ​The 14-21 Day Authorship Gameplan - See how our clients are able to write their own books in 14 to 21 days or less (and how you can do the same).
  • Lesson #81: Writing is Overrated - Our society has overcomplicated the process of distributing information and communication through writing. In part 3 of this book, I’ll show you how to decomplicate writing.
  • Lesson #82: Ever Have a Passionate Conversation? If you’ve ever spent an evening talking about something you care about for hours on end, if you’ve ever tried to convince someone of an idea... you have everything you need to make this process work.
  • Lesson #83: This Will Make Writing Fast and Easy - If you’re passionate about helping anyone achieve anything, improving their lives or business and getting results, follow the writing method I’ll show you to create content faster than ever before.
  • Lesson #84: ​​The Only Skill It Takes to Write Fast (it has nothing to do with being a great writer) and why you don’t even have to write yourself to use this method.
  • Lesson #85: Want to See What I’m Actually Doing in My Book? There are a couple of answers, but the biggest one is in chapter 9.
  • Lesson #86: Don’t Write Books Like These - Let me give you a few examples of the types of books (and other content) that you don’t want to write. Avoid this style and method of ideation and you’ll end up with content that connects better with ideal prospects.
  • Lesson #87: 4 Things Every Book Must Accomplish - Skip to chapter 9 and you’ll find the 4 goals of a successful book that’s written to scale a business (#4 is the most important of all... don’t skip it).
  • ​Lesson #88: How to Compete Against YouTube - Ever think to yourself: “Why should I create this [course, book, blog post, program, service] because people can learn how to do it on YouTube for free?” The answer is in chapter 9.
  • Lesson #89: People Aren’t Actually Buying Information - There are plenty of books out there that are packed with information (yours will be too), but you have to understand what people are really buying... and it’s not info.
  • Lesson #90: “Find” vs. “Invent” - Should you wait to “find” ideas for your book? Or should you go ahead and “invent” them instead? I’ll show you what path to choose and how to “invent” ideas so you don’t have to wait around to discover them.
  • Lesson #91: Result-Planning Your Written Content - Even if you took a day to do this for 3 or 4 pieces of written content and never wrote a book, it might prove to be the most valuable use of your time when it comes to client-getting.
  • Lesson #92: Turning Knowledge Into Frameworks - Master this one skill and you’ll be able to create better sales arguments than many of the copywriters I’ve hired in my 13+ year career in marketing.
  • Lesson #93: ​​6 Ways to Find Your “Book Hook” - Use these to find a hook for your book that will capture the attention of your ideal prospects and readers. Do you do any marketing at all for your business? Use these same 6 techniques to improve your marketing, too (method #6 on inside this chapter is my favorite).
  • Lesson #94: Watch Netflix to Scale Faster - The lesson you can learn by watching Netflix is in chapter 9.



CHAPTER 10: 6 Things All Good Books Need

  • Lesson #95: 6 Components of a Good Book - #1 is “Good & Useful Information” (that one is obvious) but if you do the exercise within chapter 10, you’ll discover that “useful information” might not be what you think it is.
  • Lesson #96: ​​What Is a “Unique Mechanism” Anyway? Everyone talks about how there has to be a “mechanism” behind what you do. The examples I share inside this chapter demystify the mechanism and help make creating yours fast and simple.
  • Lesson #97: There’s Something Unusual Going On - If you look at the examples I’ll provide for component #3 of a “good book” you’ll see a common trend that most authors and businesses overlook.
  • Lesson #98: When to Use a Case Study - The first book I used to grow a business to 7 figures was a case study-style book. In part 3, I’ll show you how to determine if a case study book is a good fit for your goals.
  • Lesson #99: Without This, a Book Will Do Nothing - It doesn’t matter if you follow my method to a “T” or if you’re using a book some other way, if you want to use a book to grow or scale a business, you’ll need to include point #6 in this chapter.
  • Lesson #100: There Are a Bunch of Gray Boxes in This Book - They’re called “sidebars” and they can be used for 3 specific purposes. I’ll show you how to use them here.


CHAPTER 11: How to Write Your Book Quickly

  • Lesson #101: How to Write Your Book Quickly - Or you can have someone else write your book (might not be as fast, but it’s less work). If that’s what you’re going to do, skip right to Chapter 13.
  • Lesson #102: A 7-Step Writing (Without Writing) Process that will show you how to “speak” a book so that you don’t need to actually have to write a single word. This is not like text-to-speech or trying to type with your voice.
  • Lesson #103: My Notecard Method for Outlining a Book - This is the only time you’ll actually have to do any “writing” (unless you prefer to actually sit down and write your book).
  • Lesson #104: Let the Book Write Itself because it can and it very likely will if you follow the process for writing I’ve planned out for you.
  • Lesson #105: Why How Well You Write Doesn’t Matter - You should still get the book edited (guidelines inside chapter 11), but the reality is that if you really are trying to help people with your ideas and you’re following this approach + structure, you’ll be getting “thank yous” in your inbox.
  • Lesson #106: 3 Manuscript Run-Through Methods - Don’t just pick one, do all three back to back.
  • Lesson #107: “The Strategy Pass” - This is how to know if you’re writing a book that works with the journey you’d like your customers to take. Complete the “pass” I’ve outlined in chapter 11 before you’re done writing.



CHAPTER 12: How to Price a Book for Maximum Profits

  • Lesson #108: Chapter 12 Includes the “Business of Books” - It explains the business of books and how to use a book to get clients, fill coaching programs, and sell more products and services at scale. There’s a quick recap of this early on, but skip to this chapter to read it first if you’d like.
  • Lesson #109: How Much Should a Book Cost? - Wondering why the book on this page is $4.99? I’ve broken down the math, and I’ll give you a look into our numbers and the numbers we’ve seen historically over the last year.
  • Lesson #110: $489,600 Per Month vs. $147,300 Per Month - You’d rather have the first one, right? Here’s the thing: until you see the date on this example, the second actually looks more promising (but more than $300k is being left on the table).
  • Lesson #111: Why It’s Easier to Sell a $50k Premium Offer - It’s hard to believe it until you’ve tried it, but you’ll be able to look at the numbers within chapter 12 and decide for yourself.


CHAPTER 13: Building Your One Book Millions Method Team

  • Lesson #112: Building a Team to Help - You’ll likely need help with 2 components of the One Book Millions Method. In chapter 13, you’ll see how to find this help (and no, it’s not by hiring us to help you... but you can do that if you want).
  • Lesson #113: Cover Design Choices - Want to see why the “1” on the cover of the book looks like a “1” and a “7” at the same time? It’s on purpose! You’ll get to make cover design choices too. Discover how to hire a cover designer inside this chapter too!
  • Lesson #114: ​​Book Funnel “Needs” Breakdown - Get a complete list of everything required to get a book live, out in the world, and selling so that you can bring in more prospects who are pre-sold on your offers and services.


… and Much, Much More!



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