Case Study - How Randy Pryor’s Book Helped Him Simplify Marketing and Sales
Randy helps men who are separated or on the path to divorce reconnect with their wives using a faith-based framework and support system that he’s taught since 2009.
When it was time to scale his business and get more clients, he decided to host a webinar.
It was a typical “webinar funnel” setup.
Randy paid for Facebook ads to send prospects to the webinar. On the webinar, he gave free advice. According to Randy, the problem was, “When it’s a free webinar and a free phone call, I gave out 100s and 100s of hours of free advice. I liked it, but it’s not sustainable.”
That’s When Randy Decided to Use a Book to Simplify His Client Getting
The advantage of a book is that it helps readers decide if they’re a good fit to work with you before you ever start a sales conversation with them.
If you write the right type of book, leads can come to you pre-qualified and ready to work with you – before you’ve ever spoken with them.
Randy decided to enlist our help writing and launching his book.
At the time he wrote his book, Randy had accumulated over 12 years of content.
We helped Randy determine how best to structure the content he had into a book that would attract the type of clients who were best fit for his programs and services.
Our process helped Randy with what we call a “Book Hook” – an element of a book that helps readers identify who the book is for, what you’ll get from the book, and the unique approach the book will teach that you can’t find anywhere else.
We also helped adapt Randy’s framework for helping clients into the book’s structure.
Our process gave Randy a book that allowed readers to understand how Randy could help them and the unique approach he had that they could not find anywhere else.
Randy’s Book Transformed His Client-Getting
After Randy’s book was finished, we helped him launch his book and start getting readers. The impact on client-getting was immediate.
Because new prospects were reading Randy’s book and reaching out to him for help as a result, sales conversations became easier and less time consuming.
When you use a webinar to attract clients, you end up explaining the same concepts repeatedly.
If your webinar is live (the best type of webinar to use if you want to attract as many clients as possible), you will end up answering the same questions over and over again.
Additionally, all different types of people show up to a webinar presentation. Many of them aren’t a good fit, yet you pay for ads or put in work to get them to the webinar.
A Book is Different.
Especially if it Has a Strong “Book Hook.”
Our book writing method incorporates the idea of a “Book Hook” to make sure that it speaks to your ideal clients.
That way, before people read the book, they will understand who you help, how you help them, and why your approach is different.
A “Book Hook” acts like a filter, allowing you to filter out at an early stage the types of people you can help the most from those who are not a good fit for your help.
Randy’s Book, S.O.S. Reconnect Immediately Bought In Clients – With Less Work, Less Effort, and Less Advertising Spend.
In addition to a strong Book Hook, we helped Randy organize the content he already had into a framework that allowed his readers to experience Results in Advance.
This is a writing technique we implement to help readers understand the impact of your ideas, processes, and approach before they ever work with you.
The result is that people who decide to reach out and ask for your help understand exactly how you can help them and how you’ll do it.
Plus, they’re more likely to trust your advice because they’ve experienced it firsthand by reading the book.
A Book Is Automated, Too.
It Helps Future Clients “Get It.”
Now that Randy’s book is live and bringing in clients, he can use the time he used to spend on sales to focus on other parts of his business.
The sales conversations Randy has with clients are less complex, and the people who show up to sales conversations are more qualified.
Because they’ve read his book, they understand exactly how he can help.
Because they’ve read his book, they already trust his advice.
That means Randy gets back the time he used to spend answering the same questions over and over again and giving away free advice to people who may never become clients.
Randy’s book has been available since 2022. It consistently sells copies and attracts new clients to his coaching program.
Here’s What Randy Says About Working With Peaceful Profits
When asked about his experience with Peaceful Profits, Randy says, “The way I look at it is what would I tell myself right before I made the decision, I would say, don't hesitate. I would say, reach out, and get involved with Mike and the whole Peaceful Profits team, because, in the beginning, it's not just the right knowledge. it's integrity. It's the care. It's I can feel that you guys want to succeed.”
Randy continues, “And you guys will do pretty much anything you can to help me reach that goal. And that just feels better than a book or, ‘Hey, good luck to you.’ It's not a little help. It's as much help as I need. To me, that was worth every penny. And like I said, I'm sure I could do it myself.
I'm sure I could. It would just take me five years to get to this point.
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